Customer Reviews

The Brand Called You: The Ultimate Personal Branding Handbook to Transform Anyone into an Indispensable Brand

5 star:		(6)
4 star:		(3)
3 star:		(0)
2 star:		(0)
1 star:		(0)

 

 

Yo he leido bastante material acerca de marketing para empresarios y para micro empresas, y ahora que leo este libro entiendo el por qué de las diversas recomendaciones que otros autores hacen. Yo creo que este libro es absolutamente necesario, para cualquier micro empresario o profesionista.

I had read a lot about marketing for professionals and micro business, and now I can understand the why of the other author's recommendations. I think this book is a necessity for professionals and micro entrepreneurs.

I enjoyed this book and love when author's use case studies to prove points. It gives great ideas. The info on personal branding and how to develop yours as a theory is timeless, but there was also a lot of information regarding how to market yourself that was dated. Perhaps there's a new edition that talks about how Facebook and other social media are best used, but mine only went so far as to how to set up a web site. Blogs aren't even on the map.

It's a great start to building your personal brand, and I've already incorporated some of it into my online bio and blog. As an image consultant, this is definitely the best marketing strategy for connecting with my clientele.

If anyone has other great ideas or success stories on personal branding, I'd love to hear them! [...]. You can email me or post on my blog!

Thanks,
Thea

It's a good book and teaches you how to integrated the new way of advertising/marketing/selling along with the old ways before the computer age and the new generation mind set. The information is a plus to know nand this book could be read by anyone. Easy to read and to understand.

Branding yourself and marketing your talents is among a more recent trend of career development and it makes sense. You want to build your own self image into one of professionalism, leadership, effectiveness, efficiency, and other positive adverbs and this book offers several insightful tips on this process.

Peter Montoya's book is easy to ready, digest and implement. I can tell when a non fiction books makes an impact -- it's when I'm crimped dozens of pages, underscored countless passages and pull the book out to quote again and again.

This book is chock full of great ideas that are completely applicable for anyone who is willing to take some time and effort. It's an easy read and an easy follow. As I read through each chapter, I got more excited about the possibilities not only for me, but for others that I know. I will be recommending this book to everyone I know who is any kind of entrepreneur. My brain is cooking with opportunities and ideas. My husband is a realtor and I will definitely be giving him the book to read next. Of course, not everyone can use every idea, but overall, most of these ideas can be put into practice with just a little imagination and initiative. I particularly enjoyed the Case Studies at the end of each chapter giving real life examples of how to utilize what is discussed in that chapter.

Do you want to brand yourself? This book with provide you with ideas to improve your image to others.

Peter and Tim have done a fantastic job documenting the nuts and bolts of building your personal brand. Tom Peter's in his ground breaking book Re-Imagine tells us that we need to become our own company and sell ourselves to the corporations and then move on. Peter's tells you the WHY, this book tells you the HOW. They have an excellent section at the end of each chapter that leads you through your own personal brainstorming and gives you tips on mistakes to avoid that can kill you. This book is an easy read and one you will want to keep close to refer to repeatedly as you develop your business.

Buy this book! Five stars out of Five.

Read an outline for this book and the best in business thought at [...]

What a find! I have been searching for a kindred spirit in the power of branding. And now I have found a kindred spirit in Peter Montoya. Peter not only shares, he promotes the belief that people, not the products and services, produce effective branding! And Peter with Tim Vandehey have written a "world class" primer that I believe is a must read for business owners and professionals who want to realize the power of branding. I strongly recommend the purchase and reading of this book and then putting its advice to work to Brand YOU!
Reviewed by: J. Glenn Ebersole, Jr., Founder & Chief Executive, J. G. EBERSOLE ASSOCIATES and THE RENAISSANCE GROUP (tm), Lancaster, PA. and Author of "Glenn's Guiding Lines - Thoughts From Your Strategic Thinking Coach" newsletter www.renaissanceman4u.com