A sequel to the authors' highly acclaimed book" Integrated Branding," "Brand Driven" gives leaders at all levels the tools for integrating their entire organization with their brand. It shows how leaders, from the mailroom to the boardroom, can play an important role in the organization's ability to build and communicate a strong brand.
| |||||||||||||||
Book Description
Frequently Bought Together
Editorial Reviews
Review
"This book demystifies the concept and re-defines the boundaries of Branding from seeing it as a specialized marketing term to a broad holistic framework within which to consider every dimension of my business." -- Roanan O'Loan, Senior Organizational Consultant, Microsoft
About the Author
F. Joseph LePla has worked with a broad range of companies for 20 years to develop and manage their brands. Prior to co-founding Parker LePla, he was a corporate vice president of public relations, President of a full service marketing agency, and Vice President of corporate relations for a national financial services company.
Susan V. Davis is a leadership and organizational development consultant, trainer, coach and public speaker.
Lynn M. Parker has over 15 years' experience in technology marketing and brand development, and was one of the earliest practitioners of hi-tech public relations and product positioning. Prior to co-founding Parker LePla, in Seattle, Washington, she was a creative strategies director and a public relations senior writer. She has also worked as a journalist at three West Coast newspapers.
Susan V. Davis is a leadership and organizational development consultant, trainer, coach and public speaker.
Lynn M. Parker has over 15 years' experience in technology marketing and brand development, and was one of the earliest practitioners of hi-tech public relations and product positioning. Prior to co-founding Parker LePla, in Seattle, Washington, she was a creative strategies director and a public relations senior writer. She has also worked as a journalist at three West Coast newspapers.
Product Details
Would you like to update product info or give feedback on images?
|
More About the Authors
Discover books, learn about writers, read author blogs, and more.
Customer Reviews
|
Share your thoughts with other customers:
|
||||||||||||||||||||||
|
Most Helpful Customer Reviews
4 of 4 people found the following review helpful:
5.0 out of 5 stars
Finally a "how-to" application for branding,
By John A. Maurer (Rochester Hills, MI) - See all my reviews
This review is from: Brand Driven: The Route to Integrated Branding Through Great Leadership (Hardcover)
Reading Brand Driven filled in a big question mark I've always had about improving quality organization-wide. The question of how branding relates to programs such as Six Sigma and ISO.While improving quality using these processes helps the customer experience, how can it be done in a way that differentiates us from competitors? If a competitor puts the same investment into quality that we do, won't we just be creating a very expensive (albeit high quality) commodity? Brand Driven shows how a company can have a unique approach to its products or services that customers will recognize and value. Moreover, it provides a roadmap for how to accomplish this and align company practices to it based on the authors' own experiences. Brand Driven is vsery usefull as a management resource.
6 of 7 people found the following review helpful:
5.0 out of 5 stars
Points to what you need to know,
By A Customer
This review is from: Brand Driven: The Route to Integrated Branding Through Great Leadership (Hardcover)
I recommend this book to anyone who is implementing a new brand strategy, or problem-solving the strategy they now have. It reminded me of what is behind successful branding efforts: a leader who makes the brand come alive. It is something I thought I knew, but didn't really "get" until I read the book. It is written in a clear, intelligent voice - not too cutesy, and very straightforward. There are a number examples of why branding did or did not work for specific companies, and how leadership impacted their success or failure. I found it extremely helpful, as it broadened my thoughts about how to use branding to its fullest extent in my own firm.
2 of 2 people found the following review helpful:
5.0 out of 5 stars
Brand Driven,
By Christie Hedman (Seattle, WA United States) - See all my reviews
This review is from: Brand Driven: The Route to Integrated Branding Through Great Leadership (Hardcover)
As director of a nonprofit association that is beginning a strategic planning process, I found Brand Driven a great resource. Its step by step description of the internal process necessary to ensure that organizations integrate the branding process at all organizational levels and the necessary role of leadership in overseeing the process was especially valuable. The chapter specific to nonprofits was an unexpected bonus. I highly recommend this book to organizations seeking to focus their mission and services through the branding process.
Share your thoughts with other customers: Create your own review
|
|
Inside This Book
(learn more)
Browse and search another edition of this book.
Browse and search another edition of this book.
Key Phrases - Statistically Improbable Phrases (SIPs):
(learn more)
new market space, integrated branding process, living your brand, brand landmarks, customer experience map, brand clarity, brand conveyors, compelling customer experience, brand tools, unique customer experience, branded customer experience, brand development process, brand report card, brand assets, brand direction, brand team, brand promise, brand structure, brand actions, brand champions, brand investment, activity alignment, brand efforts, brand strategy, alignment team Key Phrases - Capitalized Phrases (CAPs): (learn more)
Tacoma Art Museum, Washington Mutual, Harvard Business Review, Crisis Clinic, The Conference Board, Big National Bank, Amalgamated Play, Employees Through Your Brand, Seattle Works, The Wall Street Journal, Human Capital Index, San Francisco, Business Week, Continental Airlines, Personable Bank, Watson Wyatt, Home Depot, New York, United States, Group Health, John Wiley, The Real Story of Sustained, Campbell Soup Company, Washington State, Seattle Children's Home Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
new market space, integrated branding process, living your brand, brand landmarks, customer experience map, brand clarity, brand conveyors, compelling customer experience, brand tools, unique customer experience, branded customer experience, brand development process, brand report card, brand assets, brand direction, brand team, brand promise, brand structure, brand actions, brand champions, brand investment, activity alignment, brand efforts, brand strategy, alignment team Key Phrases - Capitalized Phrases (CAPs): (learn more)
Tacoma Art Museum, Washington Mutual, Harvard Business Review, Crisis Clinic, The Conference Board, Big National Bank, Amalgamated Play, Employees Through Your Brand, Seattle Works, The Wall Street Journal, Human Capital Index, San Francisco, Business Week, Continental Airlines, Personable Bank, Watson Wyatt, Home Depot, New York, United States, Group Health, John Wiley, The Real Story of Sustained, Campbell Soup Company, Washington State, Seattle Children's Home Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Tag this product(What's this?)Think of a tag as a keyword or label you consider is strongly related to this product.
Tags will help all customers organize and find favorite items. |
Sell a Digital Version of This Book in the Kindle Store
If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store.
Learn more
