|
|||||||||||||||||||||||||||||||||||
|
2 Reviews
|
Average Customer Review
Share your thoughts with other customers
Create your own review
|
|
Most Helpful First | Newest First
|
|
0 of 3 people found the following review helpful:
4.0 out of 5 stars
directly from us to the old continent,
This review is from: Brand Equity & Advertising: Advertising's Role in Building Strong Brands (Advertising and Consumer Psychology) (Paperback)
i didn't imagine that the service was really good.
i've always been sceptical to buy on internet, but i made some few purchases, wow!!!! i needed this book for my university. and it isn't anymore produced in europe...incredible---- good and fast delivery service, even if the price was a bit high... they said 3 days and they meant it...
6 of 18 people found the following review helpful:
5.0 out of 5 stars
A turning point in the genre of brand communications,
By A Customer
This review is from: Brand Equity & Advertising: Advertising's Role in Building Strong Brands (Advertising and Consumer Psychology) (Paperback)
This book does not really adress questions like how does the brand fit with strategy or an organisation's core competences. But it does a superb job of illustrating the huge variety of ways that creativity can be embedded into a brand's communication relationships with consumers. If you're interested in forming an e-mail discussion group on this or other outstanding books on branding contact me. Chris Macrae, editor of Brand Chartering Handbook and MELNET
www.brad.ac.uk/branding/ E-mail me at wcbn007@easynet.co.uk
|
|
Most Helpful First | Newest First
|
|
Brand Equity & Advertising: Advertising's Role in Building Strong Brands (Advertising and Consumer Psychology) by David A. Aaker (Paperback - April 1, 1993)
$90.00
In Stock | |
 
| ||
