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Showing 1-2 of 2 reviews (1 star)show all reviews
6 of 13 people found the following review helpful
on December 20, 2003
Format: Paperback
This book is concise. And I'm thankful for that. The content in this book is boring and lacks direction. The Brand Gap merely provides an laconic reiteration of fundamental marketing principles that most educated readers should be thoroughly familiar with. This disappointing book provides no innovative material and really doesn't provide any tangible arguments for bridging the brand gap.
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7 of 23 people found the following review helpful
on June 30, 2004
Format: Paperback
For anyone in the business of branding, marketing or advertising, don't waste your money on this one. The book is nothing more than fluff, with no substance or insight. A definite zero.
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