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This book is a collection of related case studies related to the concept of brand hijack, which is the consumer-led adoption of a product brand as an industry standard within a... Read morePublished on April 30, 2012 by Newton Ooi
Remember the launch of "the Uncola"? 7-Up re-branded itself with this catchy tagline in 1967 and quickly boosted its market share at the expense of the dark colas. Read morePublished on June 5, 2011 by Amazon Customer
The product came as expected. The book was in realy good conditions and with no marks. I'm really satisfied.Published on May 26, 2010 by Rodrigo M. B. Sous
One of the most famous quotes of Chinese philosopher Lao Tzu is, "When I let go of what I am - I begin, what I may become. Read morePublished on May 1, 2009 by Rebecca Clement
Brand Hijack is a book that helps you understand why a product gets hijacked. 1st things 1st. You can't make people love you or your product. Read morePublished on September 25, 2008 by Daniel L. Gilliland
Received the book- Brand Hijack- Marketing without Marketing in record time and great mint condition. Am very satisfied with vendor.Published on July 21, 2008 by G. A. Borin
Useful ideas for building communities around products and services. Definitely worth a read. Like most business books, it is a bit too "breathless" in its excitement over the... Read morePublished on December 29, 2007 by JimR
Clever jacket. Pretty words that sound like a stoned ad consultant on auto play. Cute stories -- one or two keepers. A lot of "so what?"
But not exactly strategic. Read more
This thoughtful book fills a gap in marketing literature by explaining why some unknown products and people suddenly become huge financial and popular successes. Read morePublished on September 27, 2005 by Rolf Dobelli