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Brand Identity Essentials: 100 Principles for Designing Logos and Building Brands [Kindle Edition]

Kevin Budelmann , Yang Kim , Curt Wozniak
4.3 out of 5 stars  See all reviews (12 customer reviews)

Digital List Price: $40.00 What's this?
Print List Price: $25.00
Kindle Price: $10.49
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Book Description

This book is the fourth book in the Essential series following Layout Essentials, Typography Essentials, and Packaging Essentials. It outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved.

Editorial Reviews


"A model of clarity in a field that rarely has any."
Ralph Caplan, legendary design author

"Among a sea of brand identity literature, Brand Identity Essentials stands out through its organization, creativity, and practical explanations of design principles. Great for professionals, students, visual junkies, and brand managers."

"I've shared Brand Identity Essentials with many at Amway to help them understand the critical role of design in brand-building. It's one of the best books I've seen on creating brand identity: harnessing the power of color, shape, pattern and other design components to create visual symbols for brands."
Candace Matthews, CMO, Amway

About the Author

Kevin Budelmann is president of People Design, a 25-person firm based in Grand Rapids, MI that helps leaders transform their businesses through Brand Experience Design. Yang Kim is the firm's vice president and creative director. Kevin and Yang co-founded the firm in 1997 as BBK Studio, and together they oversaw its successful rebranding as People Design in 2007. Curt Wozniak is a copywriter with People Design; he joined the firm in 2008.

Product Details

  • File Size: 16013 KB
  • Print Length: 208 pages
  • Publisher: Rockport Publishers; 1st edition (October 1, 2010)
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ASIN: B004H3W3Z6
  • Text-to-Speech: Enabled
  • X-Ray:
  • Lending: Not Enabled
  • Amazon Best Sellers Rank: #261,296 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

4.3 out of 5 stars
4.3 out of 5 stars
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Most Helpful Customer Reviews
5 of 5 people found the following review helpful
5.0 out of 5 stars Great book for novice designers March 26, 2011
By William
Format:Hardcover|Verified Purchase
I am a graphic design student just wrapping up my college career, looking to jump right into the world of brand identity. Brand Identity Essentials is a great book for students like me who need to build a vocabulary of design, going into the working world. This book not only puts into words many of the principles I've learned throughout my college career, but also teaches me new things. The visual examples are stunning and get the concepts across strong and clear for a visual thinker like me.
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3 of 3 people found the following review helpful
Format:Hardcover|Verified Purchase
I know there is a newer version of this book (that I haven't seen yet) but I love the way the authors explains in a concrete and professional way all the subjects they consider important to include. I use this book for a logo design class and It really helps envision a greater impact in the brand developing issues.
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1 of 1 people found the following review helpful
3.0 out of 5 stars Its okay...not nearly as thorough as others January 3, 2013
Format:Hardcover|Verified Purchase
I really wanted to like this book, and thought it may add something to the book I had read previously (Designing Brand Identity), but it really just fell short. If you want a book on branding, read this one: Designing Brand Identity: An Essential Guide for the Whole Branding Team
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1 of 1 people found the following review helpful
5.0 out of 5 stars Great Nuts & Bolts Book January 11, 2012
By Chris
Format:Hardcover|Verified Purchase
For the aspiring designer, this book provides a great foundation on brand identity and basic branding. It covers a variety of areas, including imagery, typography, color and symbols. Using this book as a starting point, designers can learn how to successfully use these principles (or even bend them) in order to create compelling brands that stand the test of time. I definitely recommend this book.
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3 of 4 people found the following review helpful
Format:Hardcover|Verified Purchase
There are dozens of How-they-did-it--Books containing nice collections of logos or business-cards or letterheads. This book with its 100 stepping-stones is a useful reference which will remain within reach on my bookshelf for a longtime.
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By Sergiu
Format:Paperback|Verified Purchase
I would recommend this book to anyone starting in the field that need a more micro point of view on things, but would not limit myself only to this one. This is perfect when it comes to combining theory and practice (a lot of examples are presented).
Every notion is explained in a matter the get a grasp on every step of the branding process.
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