This book is the fourth book in the Essential series following Layout Essentials, Typography Essentials, and Packaging Essentials. It outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved.
Brand Identity Essentials
and over one million other books are available for Amazon Kindle. Learn more
| ||||||||||||||||||||||||
Browse our Bookshelf Favorites store for big savings on popular fiction, nonfiction, children's books, and more. |
Book Description
Frequently Bought Together
Editorial Reviews
Review
"A model of clarity in a field that rarely has any."
Ralph Caplan, legendary design author
"Among a sea of brand identity literature, Brand Identity Essentials stands out through its organization, creativity, and practical explanations of design principles. Great for professionals, students, visual junkies, and brand managers."
Brandchannel
"I've shared Brand Identity Essentials with many at Amway to help them understand the critical role of design in brand-building. It's one of the best books I've seen on creating brand identity: harnessing the power of color, shape, pattern and other design components to create visual symbols for brands."
Candace Matthews, CMO, Amway
About the Author
Kevin Budelmann is president of People Design, a 25-person firm based in Grand Rapids, MI that helps leaders transform their businesses through Brand Experience Design. Yang Kim is the firm's vice president and creative director. Kevin and Yang co-founded the firm in 1997 as BBK Studio, and together they oversaw its successful rebranding as People Design in 2007. Curt Wozniak is a copywriter with People Design; he joined the firm in 2008. http://www.peopledesign.com
Product Details
Would you like to update product info or give feedback on images? |
More About the Authors
Discover books, learn about writers, read author blogs, and more.
Customer Reviews
Most Helpful Customer Reviews
3 of 3 people found the following review helpful
By William
Format:Hardcover|Amazon Verified Purchase
I am a graphic design student just wrapping up my college career, looking to jump right into the world of brand identity. Brand Identity Essentials is a great book for students like me who need to build a vocabulary of design, going into the working world. This book not only puts into words many of the principles I've learned throughout my college career, but also teaches me new things. The visual examples are stunning and get the concepts across strong and clear for a visual thinker like me.
1 of 1 people found the following review helpful
By Chris
Format:Hardcover|Amazon Verified Purchase
For the aspiring designer, this book provides a great foundation on brand identity and basic branding. It covers a variety of areas, including imagery, typography, color and symbols. Using this book as a starting point, designers can learn how to successfully use these principles (or even bend them) in order to create compelling brands that stand the test of time. I definitely recommend this book.
3 of 4 people found the following review helpful
4.0 out of 5 stars
Inspirational How-to-Guide, not just another How-they-did-it collection
April 14, 2011
Format:Hardcover|Amazon Verified Purchase
There are dozens of How-they-did-it--Books containing nice collections of logos or business-cards or letterheads. This book with its 100 stepping-stones is a useful reference which will remain within reach on my bookshelf for a longtime.
Most Recent Customer Reviews
5.0 out of 5 stars
Awesome
A bit different than I expected, although very useful. There's a lot more graphical examples that I was expecting and less text based details. Read more
Published 1 month ago by Mark Holtsbery
4.0 out of 5 stars
Good textbook
I had this book for a class at the University of Florida. I've enjoyed reading it and it contains a lot of strategies and ideas for branding.
Published 3 months ago by Killa T
3.0 out of 5 stars
Its okay...not nearly as thorough as others
I really wanted to like this book, and thought it may add something to the book I had read previously (Designing Brand Identity), but it really just fell short. Read more
Published 4 months ago by Booksponge
5.0 out of 5 stars
Fantastic book.
This book is pretty amazing! It has so much info in it. Highly recommend it in your graphic design library.
Published 5 months ago by Nicckers
4.0 out of 5 stars
The perfect checklist
How to make sure that branding is sustainable and has longevity. In our transient world of trends and novel quirks a corporate brand proves its worth when done correctly. Read more
Published on November 30, 2010 by E. Fong
