Brand Identity Now! [Paperback]

Julius Wiedemann (Editor)

Book Description

Publication Date: December 1, 2009

Vital strategies for creating and maintaing brand identity



With in-depth case studies of leading projects from around the world, Brand Identity Now! is destined to be a major work of reference for designers, marketing professionals and anyone working in communications. The book examines logos, imagery, and strategic applications involved in each branded project. Featuring over 150 outstanding brand identities from more than 20 countries, including the Obama '08 Election Campaign, The Museum of Art and Design, and New York's bid for the Olympic Games 2012. Top design offices featured include Attik, Pentagram, 3deluxe, Landor, and MetaDesign.

Editorial Reviews

About the Author

Julius Wiedemann was born in Brazil, studied graphic design and marketing, and was an art editor for digital and design magazines in Tokyo. His TASCHEN digital and media titles include Animation Now!, Advertising Now! and 1000 Favorite Websites.

Product Details

• Paperback: 384 pages
• Publisher: TASCHEN America Llc (December 1, 2009)
• Language: English
• ISBN-10: 3836515849
• ISBN-13: 978-3836515849
• Product Dimensions: 8.9 x 6.7 x 1.3 inches
• Shipping Weight: 2.7 pounds (View shipping rates and policies)
• Average Customer Review: 5.0 out of 5 stars  See all reviews (4 customer reviews)
• Amazon Best Sellers Rank: #447,423 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

5.0 out of 5 stars Great identity Now!, August 21, 2010

By 

EnriqueG - See all my reviews

Amazon Verified Purchase

This review is from: Brand Identity Now! (Paperback)

Beautiful, can't find a better word to describe this book, from the moment you see (and touch) the cover, to the moment you finish reading it, it's just priceless.

What you find inside? A bunch of branding (and rebranding) of some of the top-branding-identity agencies in the world, from describing the problem to the solutions and their use, it's a must have for anyone in identity design / branding.

Beautiful just.

5.0 out of 5 stars Excelent book!, June 12, 2010

By 

Paulo Herrera "Paulo Herrera" (Guayaquil - Ecuador) - See all my reviews
(REAL NAME)   

Amazon Verified Purchase

This review is from: Brand Identity Now! (Paperback)

This is one of the best books on brand management - Branding. There are many very good cases
from different countries and agencies. Actually in our design studio we are very
pleased with the good deal we have done.

5.0 out of 5 stars Excellent reference book for some very well designed branding campaigns, March 22, 2010

By 

Lynn Wang "A.lynne" (NY, NY) - See all my reviews
(REAL NAME)   

This review is from: Brand Identity Now! (Paperback)

I even purchase this at full price.. that's enough said. Every page is refreshing and well worth the buy!