Customer Reviews

Brand It Like Barack!: How Barack Obama sold himself to America and what you can learn from this.

5 star:		(3)
4 star:		(0)
3 star:		(0)
2 star:		(0)
1 star:		(0)

 

 

I was first elected as a Democratic committeeman in 1959. I frankly never thought of how important Democratic candidates really planned to get elected to office. This book gave me an insight at a different level of thinking about the election of candidates for political office. It is a "must" read for those interested in how politicos get elected and should be a required read for those that wish to succeed in business.
-Pennsylvania Elected Democratic Committeeman

Dr. Kaskowitz is masterful in his explanation of the application of marketing principles to the election of President Obama. If only the same techniques were applied to the marketing of health care reform. President Obama, please read this book.

Political pundits aplenty have dissected, diagnosed and deliberated on the incredible political rise of a largely unknown community activist, turned senator, turned President of the United States, Barack Obama. Leave it to a marketing man to get it right! Gary Kaskowitz in `Brand It Like Barack', applies the tools of market analysis to unmask the sophisticated and skillfully executed marketing plan of the Obama campaign -a campaign capable of creating an irresistible candidate `brand' for the majority of American voters. American consumer, by and large savvy to the world of product marketing, will be surprised by clear application of product marketing techniques to the branding of a political candidate for the nation's highest office. Well organized with lively, crisp writing make the politically neutral , `Brand it like Barack' both an enjoyable book to read, but also a manual of twenty-first century marketing techniques. In an age of complex, instantaneous and overwhelming information flows the importance of strong `brand' creation is paramount for consumers and businesses. As Kaskowitz demonstrates it is vital for voters and political candidates as well. `Rrand it Like Barack', book it to the top of my best books of the summer reading list. ---- James West, Ph.D. , Professor of Economics and International Management.