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An enjoyable read, filled with easily digestible wisdom and peppered with tidbits of interesting music trivia. Read morePublished 2 months ago by Amazon Customer
Steve has really captured the essence of the importance of personal branding in a very relatable comparison to well known rock stars. Read morePublished 3 months ago by Dave Warawa - PROSALESGUY
Easy to read book that uses rock bands, which baby boomers will identify with, to illustrate salient points about creating a differentiating brand. Read morePublished 4 months ago by Jan Freund
It really shows you how various artists use branding to their advantage and how you can apply it to your business. It's not a complicated read, either. Read morePublished 15 months ago by John J. Sciambi
Great combination of marketing and music.
Great for practicals and academics.
Jones' takes you backstage and in the dressing room.
Chapter after chapter after chapter of this book delivers. It's rare to find this in business books today. Read morePublished 21 months ago by Experienced seminar leader
The marketing stories behind rock people (not all of them are stars, at least not in my opinion) are nice, and give a very clear marketing insight. Read morePublished 22 months ago by Rodrigo Silva
Why not follow the path and learn how to create a brand that has you all over it and build a more profitable business. Very straight forward. Thi sis a good read.Published 23 months ago by Robert H. Sterling
If you are in business or are interested in developing your personal brand, this book not only educates but entertains as well. I found it very helpful.Published on December 31, 2012 by A. Presotto