Brand Like A Rock Star and over one million other books are available for Amazon Kindle. Learn more
Buy New
$12.21
Qty:1
  • List Price: $14.95
  • Save: $2.74 (18%)
FREE Shipping on orders over $35.
Only 13 left in stock (more on the way).
Ships from and sold by Amazon.com.
Gift-wrap available.
Add to Cart
Have one to sell?
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See this image

Brand Like A Rock Star: Lessons from Rock 'n Roll to Make Your Business Rich and Famous Paperback – October 1, 2011


See all 2 formats and editions Hide other formats and editions
Amazon Price New from Used from
Kindle
"Please retry"
Paperback
"Please retry"
$12.21
$7.13 $3.73

Frequently Bought Together

Brand Like A Rock Star: Lessons from Rock 'n Roll to Make Your Business Rich and Famous + Start You Up: Rock Star Secrets to Unleash Your Personal Brand and Set Your Career on Fire
Price for both: $25.43

Buy the selected items together

NO_CONTENT_IN_FEATURE

Image
Looking for the Audiobook Edition?
Tell us that you'd like this title to be produced as an audiobook, and we'll alert our colleagues at Audible.com. If you are the author or rights holder, let Audible help you produce the audiobook: Learn more at ACX.com.

Product Details

  • Paperback: 200 pages
  • Publisher: Greenleaf Book Group Press (October 1, 2011)
  • Language: English
  • ISBN-10: 1608321959
  • ISBN-13: 978-1608321957
  • Product Dimensions: 0.8 x 4.9 x 7.8 inches
  • Shipping Weight: 10.4 ounces (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (31 customer reviews)
  • Amazon Best Sellers Rank: #735,387 in Books (See Top 100 in Books)

Editorial Reviews

Review

"Steve Jones knows a thing or two. Listen and take notes."
- Gene Simmons of KISS

"Rock stars are larger than life, compelling us to become fans and spend money (lots of money). Chock full of modern examples of success, Steve shows you how to use proven rock star techniques in your business, making you a hit in your marketplace!"
- David Meerman Scott, bestselling author of Real-Time Marketing & PR

"Everybody has something to sell... whether it be a product or a personality.  What can you do to make your brand more famous?  More mysterious?  More NOTORIOUS?  Steve Jones' book Brand Like A Rock Star gives you the insight of a Rock N Roll veteran.  Read it, and your brand just might go from Milk Toast to Tiger's Blood."
-  Alice Cooper

"Hands down, this is the best fun-read brand book in a long while. Steve Jones loads up this can't-put-it-down book with examples on how the world's strongest "rock star" bands built their brands. He relates their lessons to issues facing traditional businesses."
- Robert Mackalski, author of the blog Mackalski on Marketing

"Steve Jones has a firm grasp of the importance of branding.  His insight into this important field is well illustrated in this fascinating book."
- Phil Carson, signed both AC/DC and Twisted Sister to Atlantic Records.  He currently manages Foreigner and Dee Snider.

More About the Author

Steve Jones has worked in the music industry in the US, Canada, and the Caribbean for nearly 30 years, giving him a front row seat to the rise - and sometimes fall - of rock & roll's greatest names. From ABBA to Zeppelin, Steve has seen and heard it all, and puts that experience to use to help grow your business in his book "Brand Like A Rock Star".

Based in Halifax, Canada, Steve is a popular blogger and in-demand speaker on the topics of music, branding, and marketing.

Customer Reviews

5.0 out of 5 stars
5 star
30
4 star
1
3 star
0
2 star
0
1 star
0
See all 31 customer reviews
Unlike many business books, Rock Star is very easy to read.
Stoney deGeyter
I highly recommend this book to anyone who is involved with the promotion and development of their own business.
smileyface
I read a lot of business books, and there was very little in this book that I felt I had heard or read before.
Experienced seminar leader

Most Helpful Customer Reviews

2 of 2 people found the following review helpful By Book Gossips - Debby on February 13, 2014
Format: Kindle Edition
I admire nothing more than a book that makes you think without noticing and this is exactly what author Steve Jones has accomplished with Brand Like a Rock Star. Not only is this a fun and informative read, I think it is also transformational. Over and over again, Jones highlights bands, brands, groups and individuals who have discovered that some of the greatest successes come not only to those who work hard, but to those who work different. All it may take is that one switch in your mindset or one nudge to your perception and you can discover, uncover and smash through any obstacle in the way of your Rock Star path.

Brand Like a Rock Star is a perfect read for anyone in the Marketing field, as Jones reveals simple, yet crucial, ways your brand may be missing out on big opportunities. All the while entertaining his readers by demonstrating how incredibly successful bands and brands have illustrated the merit of his techniques. I also think this is a must read for anyone who admires the perseverance and thoughtfulness that goes into to promoting a product, a brand or even yourself. Furthermore, Brand Like a Rock Star is perfect for the music buff who is curious about their favourite band’s rise to fame.
Jones makes thought provoking connections between rock star bands and key marketing principles which grant the reader back stage access to pivotal moments in music history as well as instances of practical application for the practices he outlines. Any employee of any business can benefit from reading this book.
Really, though, this book is for everyone.
Read more ›
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
2 of 2 people found the following review helpful By Stoney deGeyter on March 4, 2012
Format: Paperback
As a music fan, I loved Brand Like a Rock Star. Steve Jones did a fabulous job of using bands we all know and love (and some we hate) to illustrate marketing and branding tips that every business can use. Using the world of Rock and Roll to illustrate important business branding tips, did more than give me food for thought, it really made it come alive in my mind.

Music is something we can almost all relate to and I'm sure every reader will recognize the tremendous job these brands (and bands) have done to market themselves over the years. Rock Star is full of examples of how some of the biggest brands in the world got that way, not just through their music but by implementing tried and true branding strategies.

Unlike many business books, Rock Star is very easy to read. And even if you don't want the branding lessons, Rock Star can be read just for the entertainment value. I loved learning about the bands just as much as I enjoyed the branding tips. But if you have a love for both, as I do, Rock Star is the perfect mix of business and entertainment.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
2 of 2 people found the following review helpful By Mike M on October 18, 2011
Format: Paperback
"Brand Like A Rock Star" was a fantastic read. This book is a must read for business owners, marketing and ad agency execs, and anyone interested in seeing the new philosophies of marketing and advertising as explained through the parables of Rock and Roll.

After covering the too often misunderstood concept of branding itself, Steve quickly moves into proving connections between marketing practices in business and the practices of many of the most famous and successful music acts of the last 40 years and the many similarities that make each successful or not. Stories of the history and ideology of bands and artists like AC/DC, U2, Aerosmith and more are contrasted with Starbucks, Harley Davidson, Lululemon, Apple and others. There is a lot to be learned here from how you promote your own products, how your company publicly reacts to bad news, how to keep your product and image consistent and much more. For each subject Steve brings to the table, he provides evidence through the telling of countless stories and music history facts and then connects it to stories of real world companies and marketing campaigns. The amazing part of this is that, for all the research he's done (a substantial number of stories and facts of bands and companies), you are powerless to not begin drawing your own comparisons between the bands you love and the brands and companies you use.

Steve's writing is perhaps the integral part of the success of this book. Each chapter focuses on a specific element or lesson of his "Brand Like A Rock Star" equation and expertly supports and continually re-establishes the point he is making. The writing is clear, friendly, and very personable - this is not a manual, Steve sets up many of his ideas with his personal experiences and his excitement and passion for this project comes through every page.

Definately recommend!
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
1 of 1 people found the following review helpful By Mark Kassof on September 15, 2011
Format: Paperback Verified Purchase
At one time, rock stars were seen as artists and performers, oblivious and unconcerned about marketing their craft. In this terrific book, Steve Jones tells the REAL story -- how some of the most successful, durable rockers are brilliant marketers (whether intentionally or not), and most importantly, what we can learn from them.

From AC/DC's consistency to the passionate "tribes" that support Jimmy Buffet and Grateful Dead, to the unique look that turned "just another" band into the world-renowned KISS, Jones illustrates the marketing principles essential for business success....WHATEVER the business.

My favorite chapter is "The Opposite of Love." Jones shows that it doesn't really matter if the vast majority of the people hate you, as long as a core of consumers are passionate fans. The hard core can make you very successful...look at Justin Bieber, Red Bull or the Yankees!

I loved this book!...I found it entertaining, fun and informative. I highly recommend it to anyone into music, into marketing or (like many of us) into both.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again

Customer Images

Most Recent Customer Reviews

Search