Brand Like A Rock Star: Lessons from Rock 'n Roll to Make Your Business Rich and Famous [Paperback]

Steve Jones (Author)

Book Description

Publication Date: October 1, 2011

Make your brand a blockbuster with strategies perfected by the superstars of rock 'n roll

Brand Like a Rock Star takes you beyond the hype to reveal the core marketing strategies behind the success of the world's greatest bands.

Author Steve Jones has earned his street cred as a savvy marketer in an outrageous business. He combines insider stories from AC/DC, The Beatles, The Grateful Dead, Kiss, and many other legendary bands with sound business advice, to deliver a rockin' guide to building a breakthrough brand. Brand Like a Rock Star puts a new spin on the branding process.

From merchandising, to establishing a resonant core message, to developing an iconic logo, Steve Jones illustrates abstract concepts with actionable practices. How is Led Zeppelin like Nintendo's Wii? How does U2 resemble Proctor & Gamble? What do Johnny Cash and Old Spice have in common? The answers may have a profound impact on your business.

Marketers in any business will pump their fists and boost their bottom line with Brand Like a Rock Star.

Editorial Reviews

Review

"Steve Jones knows a thing or two. Listen and take notes."
- Gene Simmons of KISS

"Rock stars are larger than life, compelling us to become fans and spend money (lots of money). Chock full of modern examples of success, Steve shows you how to use proven rock star techniques in your business, making you a hit in your marketplace!"
- David Meerman Scott, bestselling author of Real-Time Marketing & PR

"Everybody has something to sell... whether it be a product or a personality.  What can you do to make your brand more famous?  More mysterious?  More NOTORIOUS?  Steve Jones' book Brand Like A Rock Star gives you the insight of a Rock N Roll veteran.  Read it, and your brand just might go from Milk Toast to Tiger's Blood."
-  Alice Cooper

"Hands down, this is the best fun-read brand book in a long while. Steve Jones loads up this can't-put-it-down book with examples on how the world's strongest "rock star" bands built their brands. He relates their lessons to issues facing traditional businesses."
- Robert Mackalski, author of the blog Mackalski on Marketing

"Steve Jones has a firm grasp of the importance of branding.  His insight into this important field is well illustrated in this fascinating book."
- Phil Carson, signed both AC/DC and Twisted Sister to Atlantic Records.  He currently manages Foreigner and Dee Snider.

Take a look at this fantastic book trailer for Steve Jones, author of Brand Like A Rock Star. It includes endorsements from Gene Simmons and Alice Cooper- so don't miss out! Just click on the preview button to see the entire trailer.

Product Details

• Paperback: 200 pages
• Publisher: Greenleaf Book Group Press (October 1, 2011)
• Language: English
• ISBN-10: 1608321959
• ISBN-13: 978-1608321957
• Product Dimensions: 8.3 x 0.8 x 5.3 inches
• Shipping Weight: 10.4 ounces (View shipping rates and policies)
• Average Customer Review: 5.0 out of 5 stars  See all reviews (28 customer reviews)
• Amazon Best Sellers Rank: #227,274 in Books (See Top 100 in Books)

More About the Author

Steve Jones has worked in the music industry in the US, Canada, and the Caribbean for nearly 30 years, giving him a front row seat to the rise - and sometimes fall - of rock & roll's greatest names. From ABBA to Zeppelin, Steve has seen and heard it all, and puts that experience to use to help grow your business in his book "Brand Like A Rock Star".

Based in Halifax, Canada, Steve is a popular blogger and in-demand speaker on the topics of music, branding, and marketing.

Most Helpful Customer Reviews

1 of 1 people found the following review helpful

5.0 out of 5 stars The Perfect Mix of Business and Entertainment! March 4, 2012

By Stoney deGeyter

Format:Paperback

As a music fan, I loved Brand Like a Rock Star. Steve Jones did a fabulous job of using bands we all know and love (and some we hate) to illustrate marketing and branding tips that every business can use. Using the world of Rock and Roll to illustrate important business branding tips, did more than give me food for thought, it really made it come alive in my mind.

Music is something we can almost all relate to and I'm sure every reader will recognize the tremendous job these brands (and bands) have done to market themselves over the years. Rock Star is full of examples of how some of the biggest brands in the world got that way, not just through their music but by implementing tried and true branding strategies.

Unlike many business books, Rock Star is very easy to read. And even if you don't want the branding lessons, Rock Star can be read just for the entertainment value. I loved learning about the bands just as much as I enjoyed the branding tips. But if you have a love for both, as I do, Rock Star is the perfect mix of business and entertainment.

1 of 1 people found the following review helpful

5.0 out of 5 stars Marketing Wisdom In The Parables of Rock and Roll October 18, 2011

By Mike M

Format:Paperback

"Brand Like A Rock Star" was a fantastic read. This book is a must read for business owners, marketing and ad agency execs, and anyone interested in seeing the new philosophies of marketing and advertising as explained through the parables of Rock and Roll.

After covering the too often misunderstood concept of branding itself, Steve quickly moves into proving connections between marketing practices in business and the practices of many of the most famous and successful music acts of the last 40 years and the many similarities that make each successful or not. Stories of the history and ideology of bands and artists like AC/DC, U2, Aerosmith and more are contrasted with Starbucks, Harley Davidson, Lululemon, Apple and others. There is a lot to be learned here from how you promote your own products, how your company publicly reacts to bad news, how to keep your product and image consistent and much more. For each subject Steve brings to the table, he provides evidence through the telling of countless stories and music history facts and then connects it to stories of real world companies and marketing campaigns. The amazing part of this is that, for all the research he's done (a substantial number of stories and facts of bands and companies), you are powerless to not begin drawing your own comparisons between the bands you love and the brands and companies you use.

Steve's writing is perhaps the integral part of the success of this book. Each chapter focuses on a specific element or lesson of his "Brand Like A Rock Star" equation and expertly supports and continually re-establishes the point he is making. The writing is clear, friendly, and very personable - this is not a manual, Steve sets up many of his ideas with his personal experiences and his excitement and passion for this project comes through every page.

Definately recommend!

1 of 1 people found the following review helpful

5.0 out of 5 stars Love It and Learn! September 15, 2011

By Mark Kassof

Format:Paperback|Amazon Verified Purchase

At one time, rock stars were seen as artists and performers, oblivious and unconcerned about marketing their craft. In this terrific book, Steve Jones tells the REAL story -- how some of the most successful, durable rockers are brilliant marketers (whether intentionally or not), and most importantly, what we can learn from them.

From AC/DC's consistency to the passionate "tribes" that support Jimmy Buffet and Grateful Dead, to the unique look that turned "just another" band into the world-renowned KISS, Jones illustrates the marketing principles essential for business success....WHATEVER the business.

My favorite chapter is "The Opposite of Love." Jones shows that it doesn't really matter if the vast majority of the people hate you, as long as a core of consumers are passionate fans. The hard core can make you very successful...look at Justin Bieber, Red Bull or the Yankees!

I loved this book!...I found it entertaining, fun and informative. I highly recommend it to anyone into music, into marketing or (like many of us) into both.