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It really shows you how various artists use branding to their advantage and how you can apply it to your business. It's not a complicated read, either. Read morePublished 10 months ago by John J. Sciambi
Great combination of marketing and music.
Great for practicals and academics.
Jones' takes you backstage and in the dressing room.
Chapter after chapter after chapter of this book delivers. It's rare to find this in business books today. Read morePublished 16 months ago by Experienced seminar leader
The marketing stories behind rock people (not all of them are stars, at least not in my opinion) are nice, and give a very clear marketing insight. Read morePublished 17 months ago by Rodrigo Silva
Why not follow the path and learn how to create a brand that has you all over it and build a more profitable business. Very straight forward. Thi sis a good read.Published 17 months ago by Robert H. Sterling
If you are in business or are interested in developing your personal brand, this book not only educates but entertains as well. I found it very helpful.Published 21 months ago by A. Presotto
I highly recommend this book to anyone who is involved with the promotion and development of their own business. If you're a rock fan you will love the backstories as well. Read morePublished 21 months ago by smileyface
Well written book filled with numerous insightful & well chosen examples/case studies and plenty of practical/applicable suggestions. A five star read.Published 23 months ago by A.B.
This book is amazing, a great cross section of why Bands and celebrities are marketed so well. The information can be used for any business and is truly the future of the... Read morePublished on September 2, 2012 by chrismak