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"Steve Jones knows a thing or two. Listen and take notes."
- Gene Simmons of KISS
"Rock stars are larger than life, compelling us to become fans and spend money (lots of money). Chock full of modern examples of success, Steve shows you how to use proven rock star techniques in your business, making you a hit in your marketplace!"
- David Meerman Scott, bestselling author of Real-Time Marketing & PR
"Everybody has something to sell... whether it be a product or a personality. What can you do to make your brand more famous? More mysterious? More NOTORIOUS? Steve Jones' book Brand Like A Rock Star gives you the insight of a Rock N Roll veteran. Read it, and your brand just might go from Milk Toast to Tiger's Blood."
- Alice Cooper
"Hands down, this is the best fun-read brand book in a long while. Steve Jones loads up this can't-put-it-down book with examples on how the world's strongest "rock star" bands built their brands. He relates their lessons to issues facing traditional businesses."
- Robert Mackalski, author of the blog Mackalski on Marketing
"Steve Jones has a firm grasp of the importance of branding. His insight into this important field is well illustrated in this fascinating book."
- Phil Carson, signed both AC/DC and Twisted Sister to Atlantic Records. He currently manages Foreigner and Dee Snider.
This book is sensational and fun. Very useful and entertaining material.Published 6 months ago by CoCo Sto
An enjoyable read, filled with easily digestible wisdom and peppered with tidbits of interesting music trivia. Read morePublished 8 months ago by Amazon Customer
Steve has really captured the essence of the importance of personal branding in a very relatable comparison to well known rock stars. Read morePublished 9 months ago by Dave Warawa - PROSALESGUY
Easy to read book that uses rock bands, which baby boomers will identify with, to illustrate salient points about creating a differentiating brand. Read morePublished 11 months ago by Jan Freund
It really shows you how various artists use branding to their advantage and how you can apply it to your business. It's not a complicated read, either. Read morePublished 21 months ago by John J. Sciambi
Great combination of marketing and music.
Great for practicals and academics.
Jones' takes you backstage and in the dressing room.
Chapter after chapter after chapter of this book delivers. It's rare to find this in business books today. Read morePublished on May 11, 2013 by Experienced seminar leader
The marketing stories behind rock people (not all of them are stars, at least not in my opinion) are nice, and give a very clear marketing insight. Read morePublished on April 11, 2013 by Rodrigo Silva
Why not follow the path and learn how to create a brand that has you all over it and build a more profitable business. Very straight forward. Thi sis a good read.Published on April 3, 2013 by Robert H. Sterling