Brand Management: The Vault.com Guide to Marketing & Brand Management (Vault Career Guide to Marketing & Brand Management) [Paperback]

Jennifer Goodman (Author)

Book Description

Publication Date: December 1999 | Series: Vault Career Guide to Marketing & Brand Management

Guide from the Vault Career Library - from critical marketing frameworks needed for acing brand management interviews to what brand managers and other marketing professionals really do on the job and how to evaluate advertisements and marketing campaigns.

Editorial Reviews

Review

"Vault Reports include...everything from corporate culture, pay and prestige to model answers for typical interview questions...Fascinating stuff. **** (out of four)" -- Yahoo! Internet Life May 1998

From the Publisher

Profiled companies:
American Greetings
Black & Decker
Campbell Soup
Chrysler
Clorox
Coca-Cola
Clorox
ConAgra Coors
Corning
Dole Food
Eastman Kodak
Ford Motor
The Gap
General Mills
General Motors
Gillette
Hallmark Cards
Hershey Foods
Hormel
Johnson & Johnson
Kellogg's
Kimberly-Clark
Kraft
Levi Strauss
Mattel Toys
Miller Brewing
Nabisco
Nestl
Nike
Pepsico
Procter & Gamble
Reebok
Sara Lee
Seagram

Product Details

• Paperback: 225 pages
• Publisher: Vault; Revised edition (December 1999)
• Language: English
• ISBN-10: 1581310692
• ISBN-13: 978-1581310696
• Product Dimensions: 10.9 x 8.4 x 0.9 inches
• Shipping Weight: 2.1 pounds
• Average Customer Review: 4.5 out of 5 stars  See all reviews (2 customer reviews)
• Amazon Best Sellers Rank: #2,528,154 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

4.0 out of 5 stars Book Gives Great Insights Brand Management Careers, May 10, 2005

By 

M. WILSON "real guy reviews" (Indianapolis, IN) - See all my reviews
(REAL NAME)   

This review is from: Brand Management: The Vault.com Guide to Marketing & Brand Management (Vault Career Guide to Marketing & Brand Management) (Paperback)

I highly reccomend this book to anyone considering making a career change into marketing. It is well organized, and includes sample "Day in the Life" of what these careers entail, as well as giving you good clues in evaluating whether you might be interested. [...]

1 of 8 people found the following review helpful:

5.0 out of 5 stars Great book!, July 19, 1999

By A Customer

This review is from: Brand Management: The Vault.com Guide to Marketing & Brand Management (Vault Career Guide to Marketing & Brand Management) (Paperback)

I liked the interview questions and the book as a whole