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5 of 22 people found the following review helpful:
4.0 out of 5 stars NIce book for a nice lesson, March 27, 2000
This review is from: The Brand Marketing Book (Hardcover)
This book is really nice book, but there is a little BUT. In my opinion it is a little bit expensive. May be because it is new or may be because of some other reasons. But if you are lookingfor the book in branding then BUY IT!
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The Brand Marketing Book
The Brand Marketing Book by Joe Marconi (Hardcover - November 11, 1999)
Used & New from: $0.98
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