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Brand Memory Game Cards – January 10, 2012

by Hendrik-Jan Grievink (Compiler)
6 customer reviews
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Cards, January 10, 2012
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$17.95
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Product Details

  • Cards: 60 pages
  • Publisher: BIS Publishers; Crds edition (January 10, 2012)
  • Language: English
  • ISBN-10: 9063692625
  • ISBN-13: 978-9063692629
  • Product Dimensions: 2.9 x 2.1 x 5.8 inches
  • Shipping Weight: 12 ounces (View shipping rates and policies)
  • Average Customer Review: 3.0 out of 5 stars  See all reviews (6 customer reviews)
  • Amazon Best Sellers Rank: #2,050,297 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

2 of 2 people found the following review helpful
interesting
By Talaria9 on January 27, 2013
Verified Purchase
It's a stretch to call this a game. Anyone looking for a particular thrill involving winning, losing or game strategy will probably be disappointed. There's not a particular way to "play" it. I find the concept very interesting, and there is something fun and engaging about the process of guessing. I enjoyed it most as a way to interact with friends and generate interesting discussions. It's fascinating to discover how much we notice in a subliminal way. It may seem that once you've figured it out it has fulfilled it's one time purpose, but try bringing it out with new people. It can still be satisfying.
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Undomesticated Cards
By aron row on January 5, 2014
Brand Memory Game is not a book, rather a a set of 60 small cardboard squares, the tops of which are branded with the icons of various international organizations. The trick is to match the pairs of brands on the non-identified cards. Designed by the Dutch designer Hendrik-Jan Grievink for BIS publishers in Amsterdam, this set aims to show the relationship between words and images, while it functions to test the player’s awareness of corporate branding. The apparent goal of the game is to illustrate how these iconic symbols representing different global companies have insidiously permeated our consciousness. For those new to this genre of crafted commercial typography, this game at first appears bewildering. Except for a brief script on the exterior of the game-box directing the players to match the trademark designs, no detailed instructions for playing the game are included within the set. However the set will provide a convivial experience for players as they identify the matching pairs of a brand based solely on their characteristic colors and style elements. No solutions are provided, however with enough players the marketing success of these advertising logos will become apparent.
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Brand Memory Game
By C. on July 14, 2013
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I bought this game to use in my Marketing classroom. I was disappointed by the lack of instruction, although it is easy to figure out, it would have been nice if there had been some suggestion for game play inside the box. I believe some of these brands are also exclusive to the UK or Europe and may not be recognized by students playing this game in North America.
I can see how a graphic designer might appreciate the quirkiness of this set, however I did not find it practical for the instructional purpose I intended.
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