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Brand New Emily Hardcover – June 9, 2009

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Editorial Reviews

From School Library Journal

Grade 7-9–After her mother's death, eighth-grader Emily and her father move to be near her uncle. At her new school, she raises the ire of the reigning mean-girls clique and endures some intense bullying before finding a way to change things. Through her uncle's job, she gains access to a top PR firm and their celebrity world, and she uses it to re-create herself as a better brand that can unseat the current queen bees. The plan is so effective that she is soon tempted to become the kind of girl she sought to overcome. Sections of the book are named for the stages of a PR campaign, such as Launching the Brand Alternative. Rue's work as an advice columnist for a teen girl magazine shows in the book's many insights. Fortunately, the lessons are woven into the story well and never feel forced. It's tempting to hate the villains, but the author shows them to be unequipped to deal with their social power, rather than simply nasty. And she demonstrates that it's easy for adults to say be yourself, but harder for young people to do so while they're still figuring out who they are. Some of the cattiness is really cruel and might upset more sensitive readers. On the other hand, this tender revenge story might be just what they're looking for.–Amelia Jenkins, Juneau Public Library, AK
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

From the Publisher

* Debut novel by talented writer.
* Provides insider information about branding and marketing to teens.
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Product Details

  • Age Range: 12 and up
  • Grade Level: 7 and up
  • Series: Urban Babies Wear Black
  • Hardcover: 240 pages
  • Publisher: Tricycle Press (May 5, 2009)
  • Language: English
  • ISBN-10: 1582462690
  • ISBN-13: 978-1582462691
  • Product Dimensions: 5.8 x 0.9 x 8.8 inches
  • Shipping Weight: 13.6 ounces
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (10 customer reviews)
  • Amazon Best Sellers Rank: #2,253,786 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

3 of 3 people found the following review helpful By Anna Caulley on August 9, 2009
Format: Hardcover
I really enjoyed Ginger Rue's book Brand New Emily. I especially appreciate the way the author speaks teen. The lingo is priceless. It either takes you back to your own teen years, or helps you immediately relate to the modern teen crowd. I found the plot line to be very "grabbing". It's easy to get into the story immediately, and before you know it, the book is finished! Each new chapter is packed with hilarity or drama. Finally, the message is excellent for any modern day teen: that public image does not make a person. Let's face it, every human being struggles or has struggled with desire for popularity, and/or at least acceptance among peers. Brand New Emily challenges the reader to examine his/her own values higher than our own selfish ones. I enjoyed the tie in with Frost's poem "The Road Less Traveled." It brings depth to the point. Rue also insinuates that each person has deep seeded problems, needs, and deserves to be treated with respect. In essence, any teen would strongly benefit from these challenges and messages.
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3 of 3 people found the following review helpful By T. Nelson on August 12, 2009
Format: Hardcover
Finally! Teen fiction that's smart and funny. Beyond a great storyline, Brand New Emily offers a searingly honest take on the power of fitting in and finding yourself--and how those two very important parts of growing up are sometimes at odds with each other.

Emily is the character we recognize and admire--even when she's less than perfect, and possibly because she is.

You can tell the author has plenty of experience with the target market. Rue has produced a story that's authentic and compelling. Great gift for tweens because it addresses a lot of key behaviors without being preachy. I've read it a couple of times and I get something new every time.
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1 of 1 people found the following review helpful By poet girl on July 9, 2010
Format: Paperback Verified Purchase
What teenaged girl hasn't, at one time or another, wished to re-create herself? In BRAND NEW EMILY, the author takes a familiar middle-school problem and puts a fresh spin on it. Emily is a smart, resourceful character that will inspire girls to go out and take charge of their "image" with or without a p.r. team. With spot-on dialogue and characters you genuinely care for, this book entertains and inspires. Go, Emily!
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Format: Paperback
This is a fun, zippy book for the tween and early teen girls. As a mother, what I like best about this book is that contains the kind of lessons we all try to teach our kids: be kind, be true to yourself, stick up for yourself without becoming a pushover. But it doesn't have that icky preachy aftertaste! I thought Brand-New Emily seemed true to life (without being gratuitously dark); I bet its younger readers will feel the same way.
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By H on February 12, 2012
Format: Paperback Verified Purchase
I loved the idea and the plot, but as a teenager myself the dialogue was unrealistic and juvenile to the point of being condescending. I felt like the author went overboard using teenager stereotypes to create the character Emily. But the idea was very unique, and I would love to read more books about PR!
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