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Did you know that in 1859 Americans consumed about eight pounds of coffee per year, per capita? Or that by 1939 it was fourteen pounds? Read morePublished on April 5, 2003 by Hugh Claffey
Koehn has produced a weighty and informative look at the way successful entrepreneurs have used brands to achieve a number of goals. Read morePublished on February 13, 2003 by frumiousb
As she completed her research and then began to write this book, Nancy Koehn made several important decisions. Read morePublished on November 25, 2002 by Robert Morris
professor koehn presents the subject of branding in a fascinating historical perspective; a interesting, insightful and sometimes surprising read. Read morePublished on November 24, 2001 by Bruce Gilardi
Nancy Koehn's Brand New inspires the entrepreneur in us all. Her book gives readers a greater appreciation for the risk and rewards of entrepreneurship, and an admiration for... Read morePublished on June 29, 2001 by Julie A Petry
Nancy Koehn's Brand New: How Entrepreneurs Earned Consumer's Trust from Wedgewook to Dell is a book for the summer reading lists of anyone about to begin business school, their... Read morePublished on June 15, 2001 by Sarah Thorp
Koehn did an amazing job in conveying to the reader the challenges facing entrepreneurs in creating brands. Read morePublished on June 13, 2001 by Debbie Rao
Stories are the way that we all learn best. Professor Koehn has provided six meticulously detailed ones about brand development by 18th and 19th century entrepreneurs (Josiah... Read morePublished on June 2, 2001 by Donald Mitchell
I found this book hard to grade, but easy to read. Stories are the best way for people to learn, and this book has six interesting ones (about Josiah Wedgwood, H.J. Read morePublished on May 25, 2001 by Donald Mitchell