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1 of 1 people found the following review helpful:
5.0 out of 5 stars
possible tool to save a brand from death,
By
This review is from: Brand Rejuvenation: How to Protect, Strengthen & Add Value to Your Brand to Prevent It from Ageing (Hardcover)
The cover attracted me and I bought this book in UK during a trip because the subject sounded great and the praises serious. It is in fact a kind of rich tool box with lots of examples (most of them quite relevant indeed). Lots of books about brand are worthless, so that's the reason I'd like to recommend this one. The chapter "Modifying the brand's identity" could have been more detailed may be. But the rest of the content really helped me to know what to do now (and quickly), especially the brand scorecard which really works. So I guess it could help some other brand managers. But I still find the cover peculiar...
5.0 out of 5 stars
BRAND REJUVENATION is filled with practical tips.,
By Midwest Book Review (Oregon, WI USA) - See all my reviews
This review is from: Brand Rejuvenation: How to Protect, Strengthen & Add Value to Your Brand to Prevent It from Ageing (Hardcover)
BRAND REJUVENATION: HOW TO PROTECT, STRENGTHEN AND ADD VALUE TO YOUR BRAND TO PREVENT IT FROM AGEING considers challenges faced by existing brands, surveying the psychological and facts of brand stagnation and explaining how they can be re-energized to gain new marketplace interest. From how to uncover the early signs of aging to working out a successful recovery strategy, BRAND REJUVENATION is filled with practical tips.
Diane C. Donovan California Bookwatch |
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Brand Rejuvenation: How to Protect, Strengthen & Add Value to Your Brand to Prevent It from Ageing by Jean-Marc Lehu (Hardcover - May 28, 2006)
Used & New from: $1.15
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