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Zain s insights on the need for brands to create deeper, more meaningful and reciprocal relationships with consumers should serve as a wake-up call for many marketers. Traditional loyalty metrics are clearly not effective at gauging sustainable brand commitment. Aspiring to form true bonds with our consumers should be our aspiration, rather than simply patting ourselves on the back for driving frequency. Lee D. Applbaum, EVP, Chief Marketing Officer, RadioShack Corporation
Zain reaches into the future with such zeal and discipline that you can t help but want to go on the journey with him. His insights about how Brand Rituals fit into our everyday life and how he puts the idea of ritual to work for your brands are nothing short of exciting.--Dana Anderson, SVP, Marketing, Strategy, & Communications, Kraft Foods
Zain has developed simple but revolutionary new insights to help marketers understand where and how Brand Rituals form. And, more importantly, given us a thoughtful and analytical perspective on the steps necessary to help create Brand Rituals and foster long-term customer relationships. It is a must-read for all marketers. Brian Beitler, EVP, Chief Marketing Officer, David s Bridal
As a CMO, I ve successfully driven positive results at multiple retail companies with help from Zain Raj and his focus on Brand Rituals. I consider him to be the first person I call when faced with turning around a challenged brand. His ability to quickly connect consumer needs with hidden brand strengths and opportunities to enable the development of Brand Rituals is truly breakthrough work.--Justin Lewis, former Chief Marketing Officer
<p class="MsoNormal"> <p class="MsoNormal"> Zain Raj is the chief executive officer of Hyper Marketing, the largest independent marketing-services network in North America. Hyper Marketing was formed by SolutionSet MediaWhiz Partnership's January 2012 merger with D.L. Ryan Cos., the largest independent promotion and shopper marketing firm in the U.S. The newly formed company has 1,300 employees in 24 offices across the country, and delivers digital, direct, data, local, promotion, and shopper marketing programs to some of the world’s best-known brands. Ad Age recently defined Hyper Marketing as a “transaction-driven” network far different from the holding companies’ business approach, which has been to tack on digital and sales-oriented capabilities to their traditional suite of services. At Hyper Marketing, everything revolves around changing consumer behavior and driving transactions.
Brand Rituals offers a unique and deep look at the psychology of branding.
Brand Rituals is one of those rare marketing books that will not only change the way you think about marketing, but actually change the way you go about marketing.
He creates a road map, that in today's environment, is extremely straightforward and clear.
To refer to Brand Rituals as a book on marketing is selling it short. It's a study in human behavior and the delicate balance that exist in a true reciprocating relationship. Read morePublished 1 month ago by Don Growhoski
The owner of a couponing CRM company writes a book that is anti advertising, anti customer acquisition, and pro targeting existing customers. Read morePublished 1 month ago by Byron Sharp
Brand Rituals offers a unique and deep look at the psychology of branding. His unique "New Value Equation" and the role of differentiated value drivers in particular, is of immense... Read morePublished on May 20, 2012 by Paul Krupin
Zain provides a fascinating look inside the evolution of his thinking about brands and advertising. Readers walk away with a framework for understanding the position of their... Read morePublished on May 15, 2012 by OJS
Brand Rituals is an innovative look at how leading brands have evolved from focusing on branding and perception to successfully devoting themselves to consumer engagement, loyalty,... Read morePublished on February 17, 2012 by Jerry