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Brand Rituals: How Successful Brands Bond with Customers for Life Hardcover – January 24, 2012

4.4 out of 5 stars 13 customer reviews

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Editorial Reviews

Review

Zain demonstrates the critical need to understand the importance of creating and sustaining Brand Rituals and offers insight into the strategic approach to do so-Julie Gardner, EVP, Chief Marketing Officer, Kohl's Department Stores

Zain's insights on the need for brands to create deeper, more meaningful and reciprocal relationships with consumers should serve as a wake-up call for many marketers. Traditional loyalty metrics are clearly not effective at gauging sustainable brand commitment. Aspiring to form true bonds with our consumers should be our aspiration, rather than simply patting ourselves on the back for driving frequency-- Lee D. Applbaum, EVP, Chief Marketing Officer, RadioShack Corporation

Zain reaches into the future with such zeal and discipline that you can t help but want to go on the journey with him. His insights about how Brand Rituals fit into our everyday life and how he puts the idea of ritual to work for your brands are nothing short of exciting--Dana Anderson, SVP, Marketing, Strategy, & Communications, Kraft Foods

Zain has developed simple but revolutionary new insights to help marketers understand where and how Brand Rituals form. And, more importantly, given us a thoughtful and analytical perspective on the steps necessary to help create Brand Rituals and foster long-term customer relationships. It is a must-read for all marketers.-- Brian Beitler, EVP, Chief Marketing Officer, David s Bridal

As a CMO, I ve successfully driven positive results at multiple retail companies with help from Zain Raj and his focus on Brand Rituals. I consider him to be the first person I call when faced with turning around a challenged brand. His ability to quickly connect consumer needs with hidden brand strengths and opportunities to enable the development of Brand Rituals is truly breakthrough work--Justin Lewis, former Chief Marketing Officer

About the Author

A visionary leader, business accelerator and industry futurist, Zain Raj is combining innovation and creativity to create new business models for the future. Zain is the Chairman and CEO of Shapiro+Raj, a top-ten independent research and insights company. Zain is also the founder and CEO of zednext, an ideas incubator that takes an objective and disruptive look at issues and trends to help marketers and business leaders realize their full potential in a data-driven, digitally led and insights-driven world. Most recently he was CEO of Epsilon Agency Services (EAS), the largest global CRM and Digital agency.
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Product Details

  • Hardcover: 180 pages
  • Publisher: Spyglass Publishing Group, Inc. (January 24, 2012)
  • Language: English
  • ISBN-10: 0984633707
  • ISBN-13: 978-0984633708
  • Product Dimensions: 6.1 x 0.5 x 9.2 inches
  • Shipping Weight: 1.1 pounds
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (13 customer reviews)
  • Amazon Best Sellers Rank: #1,459,028 in Books (See Top 100 in Books)

More About the Author

A visionary leader, business accelerator and industry futurist, Zain Raj is combining innovation and creativity to create new business models for the future. Zain is the Chairman and CEO of Shapiro+Raj, an independent research and insights company. Zain is also the founder and CEO of zednext, an ideas incubator that takes an objective and disruptive look at issues and trends to help marketers and business leaders realize their full potential in a data-driven, digitally led and insights-driven world. Most recently he was CEO of Epsilon Agency Services (EAS), the largest global CRM and Digital agency.

Customer Reviews

Top Customer Reviews

By Prabha on February 16, 2012
Format: Hardcover
Reading the BrandRituals by Zain Raj was a refreshing change from other books on Marketing, especially for a strategic planner. Here is a book that puts the focus on the consumer.
Today, marketers no longer hold the key to a brand's success. This has passed on to the hands of the empowered consumer. With so many options to choose from; countless promotions and discounts thrown at them, what would make a consumer choose your brand every time over others? BrandRituals introduces and elaborates on the concept of "Mindfulness: and how it is one of the things that can differentiate your brand and move it along to a state of "brand-bonded relationship" with your consumer. A must read book on every agency account planners' list.
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Format: Hardcover
Brand Rituals is one of those rare marketing books that will not only change the way you think about marketing, but actually change the way you go about marketing. Unlike most other books in the genre, Zain Raj effectively demonstrates how to go to market within the framework of scientifically valid models of how human beings bond with institutions, ideas, and yes, brands. The end result is a highly practical platform that teaches the reader how to leverage the laws of human behavior within their marketing efforts. Instead of the usual jargon filled, pop-psychology approach that fills the pages of most marketing books, Raj should be commended for bringing a scientific perspective that bridges the gap between human behavior and business success.
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Format: Kindle Edition Verified Purchase
Zain Raj continues to be at the forefront of marketing innovation, and is someone who has his finger on the pulse. Brand Rituals shows how the definition of “value” has changed—that consumers control the conversation, and that they no longer want to be sold to. It goes on to provide a pragmatic road map for building “value” in this new world economy via the creation of emotional bonds that drive habitual behavior; brand rituals. A terrific read for all marketer—from interns, to planners, to brand managers, to CMOs.
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Format: Kindle Edition
As a huge connoisseur of brand business books, I think I might have found my new bible! Raj's thoughtful and insightful book creates a compelling case for building a real, valued brand relationship. And illustrates clearly the pitfalls if you don't, or can't. He creates a road map, that in today's environment, is extremely straightforward and clear. It is a must-read both for those starting out in the field, to the seasoned CMOs looking to connect to their customers. Highly recommend!!
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Format: Hardcover Verified Purchase
Zain has managed to capture the essence of what will be the bedrock of sucessful brand building for the coming decade: brands have to become a part of consumer's lives. What can a brand do to become an integral part of the dialogue, the engagement, the enrichment of customer's lives? The challenges, the issues and the opportunities are what the book is all about. A very compact compendium of some very valuable lessons, from a veteral who has seen it all.
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Format: Kindle Edition Verified Purchase
To refer to Brand Rituals as a book on marketing is selling it short. It's a study in human behavior and the delicate balance that exist in a true reciprocating relationship. This should be the first stop for anyone looking to launch a new brand, renovate an existing brand, and add real value to its equity.
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Format: Kindle Edition Verified Purchase
Zain Raj is a visionary whose voice offers critical insight to help all marketers take an important leap forward. It is inspiring to read the words of such an inspiring leader and I will implement these practices as a change agent in my own organization.
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