* Burberry; Gucci; BMW; The Body Shop; Tiger Woods; Volvo; Absolut; MTV; Mercedes Benz; Evian; Heinz; Gillette; McDonalds; Jack Daniels; Ben & Jerry's; Dell; American Express; Haagen-Daz; Google and eighty more brands.
Brand Success
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Book Description
Editorial Reviews
Review
"Valuable as a way to get a wide-ranging ... understanding of the why and what of the best of the best." -- Brandchannel.com
About the Author
Matt Haig is an acclaimed author and journalist. His books include: E-PR: The Essential Guide to Public Relations on the Internet; Mobile Marketing: the Message Revolution; and The E-marketing Handbook (all Kogan Page).
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Most Helpful Customer Reviews
4 of 4 people found the following review helpful:
1.0 out of 5 stars
An Insult To Your Intelligence,
This review is from: Brand Royalty: How the World's Top 100 Brands Thrive & Survive (Paperback)
RIP OFF.
There is no value contained in the book. It is literally an about-us page from every company's website as each note is but a mere page long. There are no case studies or analysis of any kind. It's not about what the companies did right or not, it's an advert for these companies and Matt Haig's affiliates/people who produced better books years ago. Don't buy it. Don't read it.
3 of 4 people found the following review helpful:
5.0 out of 5 stars
Filled cover to cover with ideas to consider when formulating one's own brand,
By Midwest Book Review (Oregon, WI USA) - See all my reviews
This review is from: Brand Royalty: How the World's Top 100 Brands Thrive & Survive (Paperback)
Written by independent marketing and branding consultant Matt Haig, Brand Royalty: How the World's Top 100 Brands Thrive & Survive is an insightful guide to the tips, tricks, and techinques that one hundred of the most popular brands in America and worldwide use to remain successful in an increasingly competitive marketplace. From pioneer brands, that have earned trust across multiple generations (Heinz, Gillette), to brands that market themselves as status symbols (Rolex, Tiffany & Co.), to brands that laud their own consistency (Coca-Cola, Campbell's soup) and much more, Brand Royalty is filled cover to cover with ideas to consider when formulating one's own brand, and charting a direction in which to take it. Highly recommended for small business owners and big business branders or marketing consultants alike.
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Front Cover | Front Flap | Table of Contents | First Pages | Index | Back Flap | Back Cover | Surprise Me!
Inside This Book
(learn more)
First Sentence:
Branding is now the most important aspect of business. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
brand royalty, brand failures, brand icon, status brands, most successful brands, most valuable brand, prestige brand, fashion brands, brand message, luxury brand, valuable brands, viral marketing, brand value Key Phrases - Capitalized Phrases (CAPs): (learn more)
United States, Harry Potter, Louis Vuitton, New York, Hello Kitty, Jack Daniel, Calvin Klein, American Express, Seeds of Change, Hush Puppies, Jennifer Lopez, David Beckham, Vin Mariani, Bill Gates, Henry Heinz, Henry Ford, Michael Jordan, Naomi Klein, Oprah Winfrey, Richard Branson, Second World War, Walt Disney, Audrey Hepburn, France Brand, Hard Rock New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Front Flap | Table of Contents | First Pages | Index | Back Flap | Back Cover | Surprise Me!
Branding is now the most important aspect of business. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
brand royalty, brand failures, brand icon, status brands, most successful brands, most valuable brand, prestige brand, fashion brands, brand message, luxury brand, valuable brands, viral marketing, brand value Key Phrases - Capitalized Phrases (CAPs): (learn more)
United States, Harry Potter, Louis Vuitton, New York, Hello Kitty, Jack Daniel, Calvin Klein, American Express, Seeds of Change, Hush Puppies, Jennifer Lopez, David Beckham, Vin Mariani, Bill Gates, Henry Heinz, Henry Ford, Michael Jordan, Naomi Klein, Oprah Winfrey, Richard Branson, Second World War, Walt Disney, Audrey Hepburn, France Brand, Hard Rock New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Front Flap | Table of Contents | First Pages | Index | Back Flap | Back Cover | Surprise Me!
Citations (learn more)
This book cites 43
books:
See all 43 books this book cites
- No Logo: No Space, No Choice, No Jobs by Naomi Klein on 5 pages
- Harry Potter 6 und der Halbblutprinz by Joanne K. Rowling on 4 pages
- Toy Story: A Read-Aloud Storybook by RH Disney on page 54, page 55, and page 56
- Finding Nemo: Fish Tank Gang Book (Finding Nemo) by Walt Disney Productions on page 54, page 55, and page 56
- Finding Nemo: A Read-Aloud Storybook by Random House Disney on page 54, page 55, and page 56
See all 43 books this book cites
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