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Brand Royalty: How the Worlds Top 100 Brands Thrive & Survive [ILLUSTRATED] (Hardcover)

by Matt Haig (Author) "Branding is now the most important aspect of business..." (more)
Key Phrases: brand royalty, brand failures, brand icon, United States, Harry Potter, Louis Vuitton (more...)
3.0 out of 5 stars  (2 customer reviews)
List Price: $35.00
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Buy this book with Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All Time by Matt Haig today!

Brand Royalty: How the Worlds Top 100 Brands Thrive & Survive Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All Time
Buy Together Today: $38.50

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Editorial Reviews
Review
"What makes a brand great? It's a question oft asked, and even more often written about--sometimes in excruciating, boring and technical detail and, at other times, in entertaining, higly readable fasion. Matt Haig's new book Brand Royalty: How the World's Top Brands Thrive & Survive (kogan Page US, 314 pgs., $35) definitely falls into the latter category of the growing number of books about brands and branding."-Chicago Sun Times

Product Description
* Burberry; Gucci; BMW; The Body Shop; Tiger Woods; Volvo; Absolut; MTV; Mercedes Benz; Evian; Heinz; Gillette; McDonalds; Jack Daniels; Ben & Jerry's; Dell; American Express; Haagen-Daz; Google and eighty more brands.

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Product Details
  • Hardcover: 288 pages
  • Publisher: Kogan Page (November 1, 2004)
  • Language: English
  • ISBN-10: 0749442573
  • ISBN-13: 978-0749442576
  • Product Dimensions: 9.2 x 6.1 x 1.3 inches
  • Shipping Weight: 1.7 pounds (View shipping rates and policies)
  • Average Customer Review: 3.0 out of 5 stars  (2 customer reviews)
  • Amazon.com Sales Rank: #953,647 in Books (See Bestsellers in Books)
    (Publishers and authors: Improve Your Sales)
  • In-Print Editions: Paperback  |  All Editions

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