-- Charlie Bell, CEO & Chairman, McDonald's Corporation
"Martin Lindstrom, one of branding's most original thinkers, reveals how to break out of the two-dimensional rut of sight and sound, and connect emotionally with all five senses. His book provides data and insights that will surprise even the most savvy brand watcher."
-- Robert A. Eckert, CEO & Chairman, Mattel, Inc.
"Martin Lindstrom has a talent for big ideas. In BRAND sense, he brings new ideas to life using real examples from leading companies around the world. BRAND sense introduces new dimensions to the art and science of brand management."
-- Alex Hungate, Chief Marketing Officer, Reuters Group
"Creative, insightful, compelling. It will help you cut through the mass of commercial clutter and develop a powerful brand."
-- Torben Ballegaard Sorensen, CEO, Bang & Olufsen Worldwide
"BRAND sense breaks new ground with an insightful view of how marketing to all five senses can transform the way you build your brands."
-- Andre Lacroix, CEO & Chairman, EuroDisney
"It contains a treasury of ideas for bringing new life to your brands."
-- Philip Kotler, from the Foreword
--This text refers to an out of print or unavailable edition of this title.
Information provided doesn't seem to be backed up by other than experience and cannot be applied to various forms of products/services - which is normal, but perhaps the nature of... Read morePublished 9 months ago by Dana
It looks almost brand new. There is no scratch and other things of use.
I think it is good choice to me.
Great! Exactly what I expected. Shipping was swift and arrived as advertised. Bought it as a gift and was pleasantly surprised.Published 14 months ago by Adriana Mejia
Well, if you like to feel free and independent you better read about manipulating of human brain-judgement by marketing and politicians. Read morePublished 18 months ago by Mati Rani
I bought the 1st edition of Brand Sense written by Martin Lindstrom (Free Press, Feb 2010), and I really liked it:
[... Read more
The author portrays cases studies of big companies, keeping it far from the reality of many professionals who wotk with much smaller clients. Read morePublished 20 months ago by Marcelo Hamdan Alvim
The author provides many good examples of leading companies which utilize sensory branding to their advantage, including Microsoft, Apple, Disney Mercedes Benz, and Singapore... Read morePublished 21 months ago by Michael Ruckman