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Brand Sense: Sensory Secrets Behind the Stuff We Buy Paperback – February 2, 2010
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-- Philip Kotler, from the Foreword
"Creative, insightful, compelling. It will help you cut through the mass of commercial clutter and develop a powerful brand."
-- Torben Ballegaard Sorensen, CEO, Bang & Olufsen Worldwide
""BRAND sense" breaks new ground with an insightful view of how marketing to all five senses can transform the way you build your brands."
-- Andre Lacroix, CEO & Chairman, EuroDisney
"Martin Lindstrom has a talent for big ideas. In "BRAND sense, " he brings new ideas to life using real examples from leading companies around the world. "BRAND sense" introduces new dimensions to the art and science of brand management."
-- Alex Hungate, Chief Marketing Officer, Reuters Group
"Martin Lindstrom, one of branding's most original thinkers, reveals how to break out of the two-dimensional rut of sight and sound, and connect emotionally with all five senses. His book provides data and insights that will surprise even the most savvy brand watcher."
-- Robert A. Eckert, CEO & Chairman, Mattel, Inc.
""BRAND sense" is a landmark work that explains what the world's most successful companies do differently, integrating all five of the senses -- touch, taste, smell, sight, and sound. The book will transform the way marketers approach the entire concept of branding."
-- Charlie Bell, CEO & Chairman, McDonald's Corporation
About the Author
Lindstrom speaks to a global audience of close to a million people every year. He has been featured in Wall Street Journal, Newsweek, Time, The Economist, New York Times, BusinessWeek, and The Washington Post and featured on NBC's Today show, ABC News, CNN, CBS, Bloomberg, FOX, Discovery and BBC. His book, BRAND sense, was acclaimed by the Wall Street Journal as one of the five best marketing books ever published.
His more recent book Buyology was voted "pick of the year" by USA Today and reached 10 out of the top 10 best-seller lists in the U.S. and worldwide during 2008 and 2009. His five books on branding have been translated into more than thirty languages and published in more than 60 countries worldwide. Visit MartinLindstrom.com to learn more.
Philip Kotler is the S.C. Johnson & Son Distinguished Professor of International Marketing at the Northwestern University Kellogg Graduate School of Management in Chicago. He is hailed by Management Centre Europe as "the world's foremost expert on the strategic practice of marketing." Dr. Kotler is currently one of Kotler Marketing Group's several consultants.
He is known to many as the author of what is widely recognized as the most authoritative textbook on marketing: Marketing Management, now in its 13th edition. He has also authored or co-authored dozens of leading books on marketing: Principles of Marketing; Marketing Models; Strategic Marketing for Non-Profit Organizations; The New Competition; High Visibility; Social Marketing; Marketing Places; Marketing for Congregations; Marketing for Hospitality and Tourism; and The Marketing of Nations.
Dr. Kotler presents continuing seminars on leading marketing concepts and developments to companies and organizations in the U.S., Europe and Asia. He participates in KMG client projects and has consulted to many major U.S. and foreign companies--including IBM, Michelin, Bank of America, Merck, General Electric, Honeywell, and Motorola--in the areas of marketing strategy and planning, marketing organization, and international marketing.
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Top Customer Reviews
I am sure every reviewer will mention Singapore Airlines. We were holding a conference and I wanted to create that distinct SANS Institute smell. So I bought five aromatic dispensers and test scents with names like "Ocean Feeling". I had people stationed to observe the customers and make note of anything they said about smell. Zero results. Why? The biggest reason is probably the volume of air in a modern conference center is several orders of magnitude greater than a jet.
We are working on the tips the author gives for music, here I am convinced he is right, I cannot listen to Rhapsody in Blue without thinking about United Airlines.
Without this book, I would have thought brand was a logo and picking some colors and maybe a jingle. My eyes are opened, and at this point I know it will be a long journey, but I am sure I will refer to the book again and again. Highly recommended for any business owner or organizational executive.
I would have rated Brand Sense 5, but for the fact Lindstrom draws on analysis from a massive data base from Millward Brown. I would have liked to have seen some of the details - perhaps as appendices.
All in all a great read ... now I have no excuses for not doing more!
BRAND sense makes perfect sense and that's what makes it so disarmingly good. It's not that that the concepts and outcomes being postured are revolutionary, because in truth they are not. However, Lindstrom puts these notions across with such clarity that it's like a veil being lifted, and the understanding that had always been there, is now revealed.
Think about it. Why should marketers rely only on sight and sound to build brand presence, when all the other senses are equally as receptive to a savvy marketer's ability to touch its consumer base? For me, the anecodtal evidence being offered in this book, backed by credible qualitative research, points with absolute certainty to a marketing future unrecognizable from where we are currently.
Which makes the future for brand builders that much more exciting.
I loved this book for its simple human truths. Lindstrom is a past master when it comes to understanding the subtelties of consumerism, again evident in this sequel to BRAND child. I recommend it to anyone wishing to be on the cutting edge of brand knowledge and brand development.
In Brand Sense, Lindstrom provides a comprehensive, cohesive, and cost-effective methodology by which to plan, implement, and then sustain effective sensory marketing. As he correctly points out, approaches to marketing have changed significantly in recent years.Read more ›
Most Recent Customer Reviews
A basic principle of branding is to keep your promise. Brand Sense failed to do this for me.
Lindstrom's latest offering argues that when building brands marketeers need to... Read more
Not Lindstrom's best book but still provides a ton of insights into the mind of the consumer and you can't take away that they guy knows his way with words. Read morePublished 9 months ago by Andreas
Extremely helpful book that helped me view advertising so differently. Concisely written with lots of real world examples of companies and how they are changing the face of this... Read morePublished 13 months ago by LadyLyn
Information provided doesn't seem to be backed up by other than experience and cannot be applied to various forms of products/services - which is normal, but perhaps the nature of... Read morePublished on May 21, 2014 by Dana
It looks almost brand new. There is no scratch and other things of use.
I think it is good choice to me.