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-- Charlie Bell, CEO & Chairman, McDonald's Corporation
"Martin Lindstrom, one of branding's most original thinkers, reveals how to break out of the two-dimensional rut of sight and sound, and connect emotionally with all five senses. His book provides data and insights that will surprise even the most savvy brand watcher."
-- Robert A. Eckert, CEO & Chairman, Mattel, Inc.
"Martin Lindstrom has a talent for big ideas. In BRAND sense, he brings new ideas to life using real examples from leading companies around the world. BRAND sense introduces new dimensions to the art and science of brand management."
-- Alex Hungate, Chief Marketing Officer, Reuters Group
"Creative, insightful, compelling. It will help you cut through the mass of commercial clutter and develop a powerful brand."
-- Torben Ballegaard Sorensen, CEO, Bang & Olufsen Worldwide
"BRAND sense breaks new ground with an insightful view of how marketing to all five senses can transform the way you build your brands."
-- Andre Lacroix, CEO & Chairman, EuroDisney
"It contains a treasury of ideas for bringing new life to your brands."
-- Philip Kotler, from the Foreword
--This text refers to an out of print or unavailable edition of this title.
A basic principle of branding is to keep your promise. Brand Sense failed to do this for me.
Lindstrom's latest offering argues that when building brands marketeers need to... Read more
Not Lindstrom's best book but still provides a ton of insights into the mind of the consumer and you can't take away that they guy knows his way with words. Read morePublished 3 months ago by Andreas
Extremely helpful book that helped me view advertising so differently. Concisely written with lots of real world examples of companies and how they are changing the face of this... Read morePublished 7 months ago by LadyLyn
Information provided doesn't seem to be backed up by other than experience and cannot be applied to various forms of products/services - which is normal, but perhaps the nature of... Read morePublished 18 months ago by Dana
It looks almost brand new. There is no scratch and other things of use.
I think it is good choice to me.