Brand Strategy [Hardcover]

John M. Murphy (Author)

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From the Publisher

Branding is one of the hottest marketing topics today. A successful brand strategy is essential for companies who wish to realize the full potential of their assets. This is an essential book for anyone involved in brand management.

Product Details

Hardcover: 186 pages
Publisher: Prentice Hall (September 1990)
Language: English
ISBN-10: 0130841617
ISBN-13: 978-0130841612
Product Dimensions: 9.5 x 6.2 x 1 inches
Shipping Weight: 1 pounds
Amazon Best Sellers Rank: #4,046,867 in Books (See Top 100 in Books)

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