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Brand Thinking and Other Noble Pursuits Hardcover – October 10, 2011


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Product Details

  • Hardcover: 256 pages
  • Publisher: Allworth Press; 1 edition (October 10, 2011)
  • Language: English
  • ISBN-10: 1581158645
  • ISBN-13: 978-1581158649
  • Product Dimensions: 9.1 x 6.4 x 1.2 inches
  • Shipping Weight: 1.2 pounds
  • Average Customer Review: 4.1 out of 5 stars  See all reviews (15 customer reviews)
  • Amazon Best Sellers Rank: #262,323 in Books (See Top 100 in Books)

Editorial Reviews

Review

Transcends business implications to dive into the very nature of human behavior. . . . a powerful look at the role brand plays in society, politics, economics, psychology and technology. 

” (Nadia Tuma - Forbes.com)

About the Author

Debbie Millman has worked in the design business for more than twenty-five years. She is president of the design division at Sterling Brands. She has been there for nearly fifteen years and in that time she has worked on the redesign of global brands for Pepsi, Procter & Gamble, Colgate, Nestle, and Hasbro. Millman is President of the AIGA, the largest professional association for design in the world. She is a contributing editor at Print Magazine, a design writer at FastCompany.com, and co-founder and chair of the Masters in Branding program at the School of Visual Arts in New York City. Her books are How to Think Like a Great Graphic Designer, The Essential Principles of Graphic Design, Look Both Ways: Illustrated Essays on the Intersection of Life and Design, and Brand Thinking and Other Noble Pursuits. She lives in New York City.

Rob Walker contributes to The New York Times Magazine and Design Observer, among others. He is the author of Buying In: The Secret Dialogue Between What We Buy and Who We Are, and Letters from New Orleans. More at www.robwalker.net.


More About the Author

Debbie Millman has worked in the design business for over 25 years. She is President of the design division at Sterling Brands. She has been there for nearly 15 years and in that time she has worked on the redesign of global brands for Pepsi, Procter & Gamble, Colgate, Nestle and Hasbro.

Debbie is President of the AIGA, the largest professional association for design. She is a contributing editor at Print Magazine, a design writer at FastCompany.com and BrandNew.com, and Chair of the Masters in Branding Program at the School of Visual Arts in New York City. In 2005, she began hosting the first weekly radio talk show about design on the Internet. The show is titled "Design Matters with Debbie Millman" and it is now featured on DesignObserver.com.

She is the author of three books, "How To Think Like A Great Graphic Designer" (Allworth Press, 2007), "The Essential Principles of Graphic Design" (Rotovision, 2008) and "Look Both Ways: Illustrated Essays on the Intersection of Life and Design," (HOW Books, 2009).

Her latest book, the long awaited "Brand Thinking and Other Noble Pursuits," will be published by Allworth Press in 2011.

You can see more of Debbie's work at www.debbiemillman.com and www.sterlingbrands.com

Customer Reviews

4.1 out of 5 stars
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UPDATE: the ebook layout has not been fixed.
Amazon Customer
As you read the interviews, it's easy to pick up on Debbie's insight, but she always focuses on her guest and his or her perspective.
Bernardo Margulis
I'd recommend the book to marketers and others who want to better understand how brands can drive identity and customer loyalty.
Graham Dunstan

Most Helpful Customer Reviews

8 of 9 people found the following review helpful By Grazia Ozu on October 17, 2011
Format: Hardcover
My husband, a corporate design strategist, bought this book recently and couldn't stop talking about it. I borrowed it and read it cover to cover in what felt like five minutes. Not only is it entertaining, it's full of insights about our culture now and how it has developed over the course of the past century. The anthropological side of branding and design is even more fascinating than I had realized, and Millman and the people she interviews (including Malcolm Gladwell, my all-time favorite New Yorker writer next to Calvin Trillin) interpret and articulate it beautifully. Enthusiastically recommend!
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6 of 7 people found the following review helpful By Bernardo Margulis on October 18, 2011
Format: Hardcover Verified Purchase
This is a great continuation to How to Think Like a Great Graphic Designer. This book is full of great interviews with some of the best minds in branding today by one of the top design thinkers and supporters of our field.

The format is similar to How to Think and Debbie's Design Matters podcasts. The interviews have a casual tone, almost as if we were were joining a conversation with friends over coffee, except these friends are some of the smartest experts on branding and beyond, and the conversation is an exciting discussion about the state of branding today. Rather than a dry interview, Debbie drives the conversation through interesting routes, sometimes leading to what initially seems curiously off-topic, but always comes full circle to expand on the main idea. As you read the interviews, it's easy to pick up on Debbie's insight, but she always focuses on her guest and his or her perspective. Combine this with am impressive roster of interviewees, from Sean Adams, to Malcolm Gladwell to Deedee Gordon, Alex Bogusky, (just to mention a few), and you get this gem of a book.

It's easy to read, yet very smart and informative. I particularly enjoy the way Debbie interacts with her guests, making the text so much more approachable, honest and enjoyable. The book approaches branding through every-day eyes, making it both a very educational and recreational read.

And of course, as a visual person, I mustn't forget to mention the beautiful cover, for which Debbie did the lettering herself.
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7 of 9 people found the following review helpful By J. C. Kritic on October 12, 2011
Format: Hardcover
Brand Thinking is a remarkable addtion to the books on branding. With a star list of participants (iincluding Tom Peters, Malcolm Gladwell and twenty others), the book searches into all aspects of branding. The cultural components, the need and desire for brands, the speed at which branding has grown, the good and the bad of branding and much more are discussed by many experts drawn from numerous disciplines. As a back cover blurb from Rob Walker says, "I arrived at the end having learned quite a bit. . . . It's like a buzzing dinner party, where you never know who is going to say what."
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Format: Hardcover Verified Purchase
I've always been a fan of Debbie Millman's podcast "Design Matters." Her books and interviews are invaluable resources designers have access to today. Brand Thinking gives the reader a backstage pass to the great design minds behind varied industries and global brands. It is most definitely worth the read (and re-read) for aspiring designers like myself or even seasoned designers who are looking to find a different angle on what 'branding' is all about. It may even resonate in the avid consumer of today's society as brands affect everyone, whether we realize it or not.
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Format: Paperback
Made my team read this book and one of our copywriters did a follow up article on it this month. Great insight.
[...]
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Format: Paperback Verified Purchase
I listen to Debbie Millman's podcast and was very excited to read this book. I work in marketing and enjoyed her dialogue with brand thinkers; many were very though-provoking. However, it was definitely more about "brand thinking" than "other noble pursuits." While there was a range of folks interviewed, I did feel it got a little repetitive towards the end.
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By irishauthor on July 9, 2013
Format: Paperback Verified Purchase
Really excellent discussions with experts in marketing and "branding". I have no marketing background but was intrigued by the premise, and it opened up new ways for me to view and interpret all the ads we're besieged by daily. I definitely recommend it.
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By Pankaj on June 7, 2013
Format: Kindle Edition Verified Purchase
I'm not in the "branding" world, but I've always been fascinated by why we buy things. Brand Thinking provides insight into socio-psychological underpinnings of what brands mean. I liked reading about some of the inner conflict that the best branding agents struggle with. Branding is certainly a double-edged sword that is omnipresent. By understanding the motivations of the people who direct their ads and influence at us, we can be better consumers and more aware citizens.
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