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Brand Thinking and Other Noble Pursuits Paperback – May 1, 2013

4.2 out of 5 stars 21 customer reviews

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Editorial Reviews

Review

Transcends business implications to dive into the very nature of human behavior. . . . a powerful look at the role brand plays in society, politics, economics, psychology and technology. 

” (Nadia Tuma - Forbes.com) --This text refers to an out of print or unavailable edition of this title.

About the Author

Debbie Millman has worked in the design business for more than twenty-five years. She is president of the design division at Sterling Brands. She has been there for nearly fifteen years and in that time she has worked on the redesign of global brands for Pepsi, Procter & Gamble, Colgate, Nestle, and Hasbro. Millman is President of the AIGA, the largest professional association for design in the world. She is a contributing editor at Print Magazine, a design writer at FastCompany.com, and co-founder and chair of the Masters in Branding program at the School of Visual Arts in New York City. Her books are How to Think Like a Great Graphic Designer, The Essential Principles of Graphic Design, Look Both Ways: Illustrated Essays on the Intersection of Life and Design, and Brand Thinking and Other Noble Pursuits. She lives in New York City.

Rob Walker contributes to The New York Times Magazine and Design Observer, among others. He is the author of Buying In: The Secret Dialogue Between What We Buy and Who We Are, and Letters from New Orleans. More at www.robwalker.net.

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Product Details

  • Paperback: 336 pages
  • Publisher: Allworth Press; 1 edition (May 1, 2013)
  • Language: English
  • ISBN-10: 162153247X
  • ISBN-13: 978-1621532477
  • Product Dimensions: 6 x 6.1 x 9 inches
  • Shipping Weight: 12 ounces (View shipping rates and policies)
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (21 customer reviews)
  • Amazon Best Sellers Rank: #56,575 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

Format: Hardcover
My husband, a corporate design strategist, bought this book recently and couldn't stop talking about it. I borrowed it and read it cover to cover in what felt like five minutes. Not only is it entertaining, it's full of insights about our culture now and how it has developed over the course of the past century. The anthropological side of branding and design is even more fascinating than I had realized, and Millman and the people she interviews (including Malcolm Gladwell, my all-time favorite New Yorker writer next to Calvin Trillin) interpret and articulate it beautifully. Enthusiastically recommend!
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Format: Hardcover Verified Purchase
This is a great continuation to How to Think Like a Great Graphic Designer. This book is full of great interviews with some of the best minds in branding today by one of the top design thinkers and supporters of our field.

The format is similar to How to Think and Debbie's Design Matters podcasts. The interviews have a casual tone, almost as if we were were joining a conversation with friends over coffee, except these friends are some of the smartest experts on branding and beyond, and the conversation is an exciting discussion about the state of branding today. Rather than a dry interview, Debbie drives the conversation through interesting routes, sometimes leading to what initially seems curiously off-topic, but always comes full circle to expand on the main idea. As you read the interviews, it's easy to pick up on Debbie's insight, but she always focuses on her guest and his or her perspective. Combine this with am impressive roster of interviewees, from Sean Adams, to Malcolm Gladwell to Deedee Gordon, Alex Bogusky, (just to mention a few), and you get this gem of a book.

It's easy to read, yet very smart and informative. I particularly enjoy the way Debbie interacts with her guests, making the text so much more approachable, honest and enjoyable. The book approaches branding through every-day eyes, making it both a very educational and recreational read.

And of course, as a visual person, I mustn't forget to mention the beautiful cover, for which Debbie did the lettering herself.
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Format: Hardcover
Brand Thinking is a remarkable addtion to the books on branding. With a star list of participants (iincluding Tom Peters, Malcolm Gladwell and twenty others), the book searches into all aspects of branding. The cultural components, the need and desire for brands, the speed at which branding has grown, the good and the bad of branding and much more are discussed by many experts drawn from numerous disciplines. As a back cover blurb from Rob Walker says, "I arrived at the end having learned quite a bit. . . . It's like a buzzing dinner party, where you never know who is going to say what."
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Format: Hardcover Verified Purchase
I've always been a fan of Debbie Millman's podcast "Design Matters." Her books and interviews are invaluable resources designers have access to today. Brand Thinking gives the reader a backstage pass to the great design minds behind varied industries and global brands. It is most definitely worth the read (and re-read) for aspiring designers like myself or even seasoned designers who are looking to find a different angle on what 'branding' is all about. It may even resonate in the avid consumer of today's society as brands affect everyone, whether we realize it or not.
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Format: Paperback Verified Purchase
This book was a parade of branding and marketing demi-gods whose perspectives were delightfully varied. They covered everything from the company-first to the human-first world views and everything in between.
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Format: Paperback Verified Purchase
I listen to Debbie Millman's podcast and was very excited to read this book. I work in marketing and enjoyed her dialogue with brand thinkers; many were very though-provoking. However, it was definitely more about "brand thinking" than "other noble pursuits." While there was a range of folks interviewed, I did feel it got a little repetitive towards the end.
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Format: Kindle Edition Verified Purchase
The depth and width of the interviews collated here are very impressive. While a lot of the speakers focus more on design, there are a few critical insights shared on brands and branding as a discipline and from a futuristic perspective.
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Format: Kindle Edition Verified Purchase
I'm not in the "branding" world, but I've always been fascinated by why we buy things. Brand Thinking provides insight into socio-psychological underpinnings of what brands mean. I liked reading about some of the inner conflict that the best branding agents struggle with. Branding is certainly a double-edged sword that is omnipresent. By understanding the motivations of the people who direct their ads and influence at us, we can be better consumers and more aware citizens.
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