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Brand Thinking and Other Noble Pursuits Paperback – May 1, 2013
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Transcends business implications to dive into the very nature of human behavior. . . . a powerful look at the role brand plays in society, politics, economics, psychology and technology.” (Nadia Tuma - Forbes.com) --This text refers to an out of print or unavailable edition of this title.
About the Author
Rob Walker contributes to The New York Times Magazine and Design Observer, among others. He is the author of Buying In: The Secret Dialogue Between What We Buy and Who We Are, and Letters from New Orleans. More at www.robwalker.net.
Top Customer Reviews
The format is similar to How to Think and Debbie's Design Matters podcasts. The interviews have a casual tone, almost as if we were were joining a conversation with friends over coffee, except these friends are some of the smartest experts on branding and beyond, and the conversation is an exciting discussion about the state of branding today. Rather than a dry interview, Debbie drives the conversation through interesting routes, sometimes leading to what initially seems curiously off-topic, but always comes full circle to expand on the main idea. As you read the interviews, it's easy to pick up on Debbie's insight, but she always focuses on her guest and his or her perspective. Combine this with am impressive roster of interviewees, from Sean Adams, to Malcolm Gladwell to Deedee Gordon, Alex Bogusky, (just to mention a few), and you get this gem of a book.
It's easy to read, yet very smart and informative. I particularly enjoy the way Debbie interacts with her guests, making the text so much more approachable, honest and enjoyable. The book approaches branding through every-day eyes, making it both a very educational and recreational read.
And of course, as a visual person, I mustn't forget to mention the beautiful cover, for which Debbie did the lettering herself.
Most Recent Customer Reviews
An extension of Debbie's fantastic podcast 'Design Matters'. Nothing more. Wished for her own ideas and reflections to help me gain clarity. Read morePublished 1 month ago by Thomas Carroll
Very interesting read. Powered through it in two sittings, but plan to revisit it in the future.Published 9 months ago by Tregg F.
Made my team read this book and one of our copywriters did a follow up article on it this month. Great insight.
Really excellent discussions with experts in marketing and "branding". I have no marketing background but was intrigued by the premise, and it opened up new ways for me to view and... Read morePublished on July 9, 2013 by irishauthor