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Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference Hardcover – December 6, 2011


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Product Details

  • Hardcover: 264 pages
  • Publisher: McGraw-Hill; 1 edition (December 6, 2011)
  • Language: English
  • ISBN-10: 0071775285
  • ISBN-13: 978-0071775281
  • Product Dimensions: 1 x 6.2 x 9.1 inches
  • Shipping Weight: 1.2 pounds (View shipping rates and policies)
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (17 customer reviews)
  • Amazon Best Sellers Rank: #939,978 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Karen Post is a branding/marketing authority and professional speaker known as The Branding Diva®. She is also president of Brain Tattoo Branding, a company that provides strategic planning and creative services to build brands.


More About the Author

Karen has authored two books, both are available on Amazon. Her latest book is Brand Turnaround: How Brands Gone Bad Returned to Glory . . . and the 7 Game Changers that Made the Difference will be out in late 2011 (McGraw-Hill).

Her first book Brain Tattoos: Creating Unique Brands That Stick in Your Customers' Minds was published in 2004 (AMACOM).

Karen Post is an international speaker, consultant and business authority. Her expertise focuses on branding, entrepreneurial, social media and women's business issues.

Known to many as the "The Branding Diva® ," for over three decades she has been building memorable brands that sell product, advocate causes, create loyalty, and add value.

Since 2000, she has led Brain Tattoo Branding, a firm that provides creative and strategic services to start, grow, and manage brands. Karen is also a sought after speaker, who addresses global audiences, and is proud to have been the first female American speaker to address the Saudi Arabian Airlines national conference in 2011.

Karen started her first business at age 22, and built two successful companies--an award-winning ad agency and a legal communications firm specializing in high-stakes litigation that she led for over twenty years.

Throughout her career, her work has benefited diverse industries, from start-ups to Fortune 500 companies including Albemarle, ACNielsen, Choice International, Cox Cable and Media, Saudi Arabian Airlines, Chevron, Johnson & Johnson, Bank of America, Xerox, Sara Lee, Pepsi, and Procter & Gamble along with many emerging businesses, trade associations, professional athletes, entertainers, and politicians.

Karen is a regular branding commentator on FOX TV and has been featured in other business and marketing print, broadcast and online media outlets, including FOX, NBC, Bloomberg TV, CBS's Early Show, the New York Times, the New York Post, Financial Times, Entrepreneur Magazine, Fast Company, Miami Herald, The Boston Globe and NPR.

She's more than an insightful author. Post is on the front line of business and branding as both a leader and a practitioner.

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Customer Reviews

4.8 out of 5 stars
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See all 17 customer reviews
This was a great read, and I will pass this book onto others.
Jayne Jewell
I wholeheartedly recommend every business person & brand steward read this book.
Gumbojo
Karen's voice and prose is very readable, practical and downright enjoyable.
nancykaren

Most Helpful Customer Reviews

3 of 3 people found the following review helpful By BaptisteH on January 23, 2012
Format: Hardcover Verified Purchase
Not only a must-read but truely a must-have for any business enthusiast, marketing oriented person or entrepreneur! I learnt how 35+ brands (whether they are companies, non-profit organisations, celebrities or locations) came back to the top after going through rough times. Among them : Kobe Bryant, Ford, the Red Cross, Mark Cuban, the city of Detroit, an many others. It's definitely a book worth the read for any person willing to build a sustainable brand or recover from a downturn
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3 of 3 people found the following review helpful By Bernard Borges on January 7, 2012
Format: Hardcover
I read a lot of marketing books. Even from some best selling authors, I read the same points over and over. Karen Post doesn't waste my time telling me what I already know about branding. Rather Karen shares months of meticulous research about brands that have experienced rock bottom and turned around.

Karen doesn't just tell their story, she outlines exactly how they pulled off their turnaround. And, she does that by explaining to the reader the process used by the brand so that we can apply those strategies.

No one wants to be a brand in trouble. But, the value of Karen Post's book is learning the lessons from those brands that have fallen and risen again. The insights she shares about each provides a valuable lesson that can even help a brand prevent or minimize damage when something does go awry.

This is a book all marketing consultants should read, as well as CMOs in mid and large brands. Celebrity brands will also be well served reading this book.

Big thumbs up from me for Brand Turnaround How Brands Gone Bad Returned to Glory.
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Format: Hardcover Verified Purchase
One of the best books I've read on branding.

Brand Turnaround is worth the read. It covers brands we all know (big businesses and people brands) and provides practical way to apply ideas, methods and strategies to any business.

Karen's style is not a bunch of jargon, but smart and straightforward useable advice.

I loved the book so much, I've given it as gifts.
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2 of 2 people found the following review helpful By Josef on January 6, 2012
Format: Hardcover
Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference is a "must read" for all professionals. Post provides excellent content and relevance from the start, including several eye-opening examples and a game changing formula that would help any business or individual have a vigorous, long lasting future. You would be crazy to pass up this book.
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2 of 2 people found the following review helpful By Cathy on January 5, 2012
Format: Hardcover
I'm always hesitant to buy branding/marketing books because I normally can't get past the first chapter without losing interest. I started reading this book while flying to San Francisco to visit a client that ironically needed some help with their company image. This book is an easy read and it's obvious that the author is in touch with companies of all sizes. Bottom line, I LOVED IT, now if we could get other authors to write to the everyday company owners we might have more success stories.
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4 of 5 people found the following review helpful By Elizabeth on January 5, 2012
Format: Hardcover
Not only is Brand Turnaround a good read, it is a superior scholarly work. I commend it to the brand conscious professional. Karen Post provides a branding analysis that calls on historic examples to teach both fundamentals and advanced concepts for establishing and protecting the corporate or personal brand. I felt the "celebrity" examples of brand turnarounds (think Kobe and Martha) would help individual professionals working on professional distinction above any other self-branding book out there. The corporate turnaround stories are full of facts I had forgotten or never knew about what went wrong and wronger - and what worked to cure the stricken brand after a disaster hits. Whether for crisis management or day to day brand care, this book is valuable, insightful and downright entertaining.
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1 of 1 people found the following review helpful By JJ Griffin on April 1, 2012
Format: Hardcover
Karen Post is that unique branding professional who not only understands how to build a brand but also understands how to bring "near death" brands back to life. Her candid, informed, fun-to-read book is loaded with how-to's that will teach you new lessons and reinforce those classic branding principles you must never forget.

Jill Griffin, Author: Customer Loyalty; Taming The Search-and-Switch Customer; Co-author: Customer Win=Back
Austin, Texas
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1 of 1 people found the following review helpful By Janet Falk on April 1, 2012
Format: Hardcover Verified Purchase
Brand Turnaround: How Brands Gone Bad Returned to Glory provides outstanding insights gleaned from consumer brands and corporate brands. Karen Post is a brand-ologist who dug below the surface to find lessons and strategies for B2C products, personalities and institutions, and then made the case studies accessible and actionable for others.

Post goes beyond finger-pointing and aura-painting by highlighting key turning points in the resurrection process. This approach makes the reader feel s/he is at the management table, pounding out the SWOT analysis, developing the strategy, its implementation, and anticipating the consequences and the next steps.

BRAVO !
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