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2 Reviews
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5.0 out of 5 stars
Valuable tips for brand visioning
If you are looking to work on the vision for your brand, then this could be a really valuable source of inspiration. Its written in the same practical, down-to-earth way as the previous 2 brandgym books and has loads of examples and case studies. Not one for people looking for an intelectual analysis of brands, but rather for people who actually want to create...
Published on February 4, 2007 by A reader from London
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1 of 2 people found the following review helpful:
3.0 out of 5 stars
A quick and dirty guide, exactly what I need
Very useful as a quick and dirty guide on branding strategy. The author gave a good framework for the marketers to understand and follow. The title may be misleading. It is less about "vision" and more about the process of execution. But then, it makes it more useful as there are plenty of books on the vision.
Published on October 26, 2007 by Jim T. Lee
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5.0 out of 5 stars
Valuable tips for brand visioning,
By A reader from London (London) - See all my reviews
Amazon Verified Purchase(What's this?)
This review is from: Brand Vision: How to Energize Your Team to Drive Business Growth (Hardcover)
If you are looking to work on the vision for your brand, then this could be a really valuable source of inspiration. Its written in the same practical, down-to-earth way as the previous 2 brandgym books and has loads of examples and case studies.Not one for people looking for an intelectual analysis of brands, but rather for people who actually want to create a vision and, just as importantly, an action plan to do something with it!
1 of 2 people found the following review helpful:
3.0 out of 5 stars
A quick and dirty guide, exactly what I need,
By
This review is from: Brand Vision: How to Energize Your Team to Drive Business Growth (Hardcover)
Very useful as a quick and dirty guide on branding strategy. The author gave a good framework for the marketers to understand and follow. The title may be misleading. It is less about "vision" and more about the process of execution. But then, it makes it more useful as there are plenty of books on the vision.
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Brand Vision: How to Energize Your Team to Drive Business Growth by David Taylor (Hardcover - January 30, 2007)
$49.95 $35.12
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