Customer Reviews

The Brand Within: The Power of Branding from Birth to the Boardroom (Display of Power)

5 star:		(6)
4 star:		(1)
3 star:		(0)
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1 star:		(0)

 

 

Mr. John and three of his friends started the urban fashion company FUBU (For Us By Us) back in the early 90's. At first they started selling custom designed clothes out of duffel bags but by the late 90's wearing FUBU was the thing to do for both famous rappers and hip hop stars to America's youth in general. In this book Mr. John speaks how 'branding yourself" or becoming "Brandish" as he puts it - is so deeply important. Everything from the shoes you wear to how you smell to what you post on facebook or twitter shapes the "Brand" that is you. Mr John also talks about his time on the show Shark Tank.


My Opinion - I enjoyed this book as it shows the reader that you don't necessarily need an MBA or college degree to reach your dreams - Mr. John never attended college. Instead, you just need an idea and the persistence to achieve. One great tip for entrepreneurs that I definitely took away from this book is to paraphrase "Think Global, Start local"

On the surface, I have very little in common with this author. I am a middle aged, white grandmother from a small town in the Midwest. This is one of the most enjoyable books I've read in awhile and here's why: I felt like the author was talking to me.... little ol' me. Yes, I've had dreams I haven't acted on with the success that he has. In spite of our demographic differences, he ignites the fire within a creative individual. Being a mother and grandmother, I especially like his explanation of how his mother influenced his dreams and values. I only wish I really could sit down and talk with him; the book impacted me that profoundly.

I purchased Daymond John's book, The Brand Within, after watching him on Shark Tank. I had to learn more from this shark who appears soft spoken on the show, yet holds an infinite amount of wisdom for young entrepreneurs, which is obvious when he speaks with that sparkle of understanding in his eyes. I was blown away with this book!

Not only did I learn step by step "how-to's" for me in the area of branding but he reinforced the basics of business and how to take your idea and make it a success NOW. I don't want to give away his secrets, but he shares them ALL in this book! His does so with humor, making me laugh out loud as I learned what I knew was true. He related branding analogies to those we can all understand (Barack Obama and Michael Jackson are examples) to further hit home his insights so that his message is impossible to miss.

I enjoyed how he explained that his "branding smarts" were engrained into his mind as a young man, with messages his mother taught him. If only we all could teach our children to "think big" I can only dream of the world we all will live in. If you are a young entrenpreneur and want to learn how to get started with your business or idea, READ THIS BOOK TODAY! You will be thankful you did. Andrea Samadi, author of The Secret for Teens Revealed: How Parents, Teachers, and Teenagers Can Inspire Leadership and Transform Lives

I loved reading this book. Daymond John tells the story of how he built a multinational clothing empire literally out of his home. Along the way, he gives great advice about how aspiring entrepreneurs should prioritize their time, direct their strategy, and allocate their scarce resources. The book pays particular attention to effective strategies for branding and marketing, which in Daymond's businesses have been critical components to his success.

If the world had more guys like Daymond, the economy would be doing much better!

I enjoyed The Brand Within. Filled with generous tidbits of advice and wisdom, it leaves readers wondering about their "personal" brand. The advice from "The Shark" Daymond John if applied, can immensely enrich one's life personally and professionally.

An outstanding book by an impressive, industrious, smart and savvy individual, The Brand Within is definitely worth purchasing. Consider it an investment.

I highly recommend this book to anyone who has a product that they developed or plan to develop and want to take it to the next level. Anyone who has item, plans to label it, brand it and develop that brand to a lifestyle, Mr. John puts it plan and simple.

I haven't finished the book yet, but will do so in the next few days and update this review. I feel compelled to give this an early review.

The book is powerful in its simplicity. His directness and "in your face" style make you feel like he's talking directly to you (in a good way). You'll want to smack your forehead and think: "DUH!" He makes you stand back and think about what feels like the obvious, but is the strategic stuff that gets lost in the business (busy-ness?) of day to day living.

... and it's lendable! That's great! (Though I'm not sure I want to be without it for weeks. I expect I'll read it more than once.)

So... what do you want your brand to be????

Enjoy!