"Would you like to have students experience marketing in ways that get them to think differently?" *The NEW Brand You student resource covers the most effective ways to market yourself in today's competitive marketplace. Consider how we often talk about ourselves in marketing terms. We position ourselves for job interviews and tell our friends not to sell themselves short. *For example: pages 3, 4, 13 (In Brand You) "How do you prepare students for the new work world after graduation?" *Brand You enables students to present self to employers as they would when seeking internships and jobs during college and later to differentiate from all other college grads. For example: pages 46, 75 (in Brand You).
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3 of 4 people found the following review helpful:
5.0 out of 5 stars
Brand You,
This review is from: Brand You for Marketing: Real People, Real Choices (Paperback)
This book is supplemental material to compliment Marketing Real People, Real Choices fourth edition by Solomon/Marshall/Stuart. It posits that work has been transformed so that now a person must identify their work skills, analyze the employment market, and sell those work skills to receptive employers. From the book's introduction:
"Brand You is a survival kit for navigating this new world. Throughout the book you'll find hands-on activities geared to finding your niche and generating your brand. These activities allow you to "try on" a career option and "wear it" into the future. You'll learn about new trends that will inspire you to search out ground floor opportunities. You'll research the needs of your target market to develop your value proposition. You'll learn how to gain exposure in the marketplace and how to communicate your value. Savvy careerist know that know that communicating how their work benefits the company is not just for the upwardly mobile - it's an essential skill for everyone. The ability to talk about yourself so others understand what you do and appreciate the value of your work separates the successful from the also-rans. The best skills in the world (and the best education) won't do any good if no one knows about them."
4.0 out of 5 stars
Great at discounted pricing!,
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This review is from: Brand You for Marketing: Real People, Real Choices (Paperback)
This is a fun book to complete, seems like more work than it is at first, all exercises within it are great in self-addressing personal, career developmental needs. Market your creativity!
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