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Brand Yourself: How to Create an Identity for a Brilliant Career Paperback – January 4, 2000
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Top Customer Reviews
The authors present their material in a logical, well-rounded manner. First, they explain branding and give many good examples of successful campaigns. Then, they introduce a series of assessment tests to help you determine your strengths and passions and how these fit in with your personal brand. Finally, they provide examples of marketing yourself within this brand identity, again providing plentiful examples and case studies.
In all, Andrusia and Haskins present useful concepts in an thoroughly readable and accessible book.
After looking into it, I realized that it was NOT Brand Yourself copying Career Distinction. Brand Yourself was published in 2000. Career Distinction wasn't published for another seven years.
I actually read them in reverse order (Career Distinction first, followed by Brand Yourself). Now, after reading Brand Yourself, I know where the authors of Career Distinction must have gotten most of their inspiration and modeling from.
Both books are great introductions into self- and personal branding. Brand Yourself is more original, Career Distinction is more up-to-date.
Don't bother reading both of these as most of the information will be repeat.
Looking back, I'm disappointed that Career Distinction couldn't offer more original information after seven years had passed since Brand Yourself was released. Kudos for Brand Yourself being so original.
I would, however, recommend Career Distinction over Brand Yourself, simply from the standpoint that CD is more current and therefore discusses online branding techniques for you to consider when Brand Yourself didn't and just couldn't have covered online personal branding in 2000 as well.