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The corporate examples are real, and "make the case" very eloquently.
This book is a must read for any recent graduate, budding entrepreneur, or established business owner who seeks to differentiate themselves among their peers.
Great read and some great common sense things any business person could do to improve their businesses brand no matter how big or small their entity is.
I really enjoyed this book. It conveys an important message to all businesses - that it is what your customers/clients think of you that is important. Read morePublished 10 months ago by kfjd
I have read a lot of books on brands, but this book is totally different because it focuses on what a brand really is - "a brand is what people think about you". Read morePublished 16 months ago by Avraham
This is a must read for all business executives. Whether you are a Board member, CEO, CMO, division head or hold any position of influence within your organization (For profit or... Read morePublished 17 months ago by MarkCator
A very good, almost philosophical take on the power and range of branding. The corporate examples are real, and "make the case" very eloquently.Published 18 months ago by John Tevlin
Soft and precious. Is a good book for brand managers. Not a toolbox, but a 'toolthinking' about branding. Recommend it.Published 18 months ago by Paulo Peres