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Very good book on all the ins and outs of a brand and what it means to you and the consumer. Very insightful and a must read for any business owners.Published 14 months ago by Tyrone
Super book. It is the most concise summery of what we have learned about the value of brands. We teach this to entrepreneurs and this book will now be part of our curriculum!Published 19 months ago by William Watkins
I have read a lot of books on brands, but this book is totally different because it focuses on what a brand really is - "a brand is what people think about you". Read morePublished on April 26, 2013 by Avraham
This is a must read for all business executives. Whether you are a Board member, CEO, CMO, division head or hold any position of influence within your organization (For profit or... Read morePublished on March 14, 2013 by MarkCator
A very good, almost philosophical take on the power and range of branding. The corporate examples are real, and "make the case" very eloquently.Published on February 25, 2013 by John Tevlin
Soft and precious. Is a good book for brand managers. Not a toolbox, but a 'toolthinking' about branding. Recommend it.Published on February 20, 2013 by Paulo Peres