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The book illustrates each principle with rich examples of successes and brand failures.
This book is a must read for any recent graduate, budding entrepreneur, or established business owner who seeks to differentiate themselves among their peers.
Great read and some great common sense things any business person could do to improve their businesses brand no matter how big or small their entity is.
Very good book on all the ins and outs of a brand and what it means to you and the consumer. Very insightful and a must read for any business owners.Published 7 months ago by Tyrone
Super book. It is the most concise summery of what we have learned about the value of brands. We teach this to entrepreneurs and this book will now be part of our curriculum!Published 12 months ago by William Watkins
As a PR and marketing professional, not only did it affirm the service I was already offering my clients, but assisted me with affirming my own corporate values and ideals. Read morePublished 15 months ago by amanda sutton
This is a must read for all business executives. Whether you are a Board member, CEO, CMO, division head or hold any position of influence within your organization (For profit or... Read morePublished on March 14, 2013 by MarkCator
A very good, almost philosophical take on the power and range of branding. The corporate examples are real, and "make the case" very eloquently.Published on February 25, 2013 by John Tevlin
Soft and precious. Is a good book for brand managers. Not a toolbox, but a 'toolthinking' about branding. Recommend it.Published on February 20, 2013 by Paulo Peres