The book is as interesting to read as it is informative.
Allen Adamson's book gives relevant examples of companies that have started out with a simple idea and brand concept and built a multi-national company around it.
Highly recommend the book to both marketing professionals as well as those wanting to learn about the core ideas of branding.
This was a textbook for my Branding class and it's one of the only textbooks I actually saved to read again later. So yeah, it's good stuff.Published 14 days ago by Kammie
Exactly what I thought it would be. I will definitely recommend this to others. I have no complaints with the order.Published 2 months ago by Russell
The book accomplishes exactly what its title suggests - a simple overview and explanation of product positioning and brands. The author is true to the advice he gives. Read morePublished 9 months ago by Jack
Came in great condition and quickly. We use these books often. Great resource for our class. Will use again in the future.Published 14 months ago by Pam Oprea
Find everything about branding in one read. Big branding offices rely on it for their entire business, do it yourself.Published 15 months ago by Joao Caetano
This book was a textbook for a graduate level marketing class I took on Branding. It was an interesting read and very helpful in my career.Published 15 months ago by Kelly Crane
If you're into marketing it's always good to read different authors, even if they only write differently on something already out there, it comes to show that there are good books... Read morePublished 17 months ago by Maria P Cordoba
One of the best branding books I've read so far!!! Allen P. Adamson not only gives you the logic, but also provides the frameworks on how to build a compelling, different and... Read morePublished 19 months ago by Silvia
A worthwhile read ...if you're just getting started in business.
If, however, you've been in the business for any period of time you'll find yourself viewing this as a... Read more