Sorry, this item is not available in
Image not available for
Image not available

To view this video download Flash Player

Sell Us Your Item
For up to a $1.00 Gift Card
Trade in
Have one to sell? Sell yours here

Branded (1950)

Alan Ladd , Charles Bickford , Rudolph Maté  |  NR |  DVD
4.4 out of 5 stars  See all reviews (23 customer reviews)

Available from these sellers.

Watch Instantly with Rent Buy
Branded   -- $9.99

Other Formats & Versions

Amazon Price New from Used from
DVD 1-Disc Version $19.99  
  1-Disc Version --  

Frequently Bought Together

Branded + The Iron Mistress + The Proud Rebel
Buy the selected items together

What Other Items Do Customers Buy After Viewing This Item?

Videos Related to This Product

Product Details

  • Actors: Alan Ladd, Charles Bickford, Mona Freeman
  • Directors: Rudolph Maté
  • Writers: Cyril Hume, Max Brand, Sydney Boehm
  • Producers: Mel Epstein
  • Format: Closed-captioned, Color, Dolby, Full Screen, Subtitled, NTSC
  • Language: English
  • Subtitles: English
  • Region: Region 1 (U.S. and Canada only. Read more about DVD formats.)
  • Aspect Ratio: 1.33:1
  • Number of discs: 1
  • Rated: NR (Not Rated)
  • Studio: Paramount
  • DVD Release Date: September 13, 2005
  • Run Time: 104 minutes
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (23 customer reviews)
  • ASIN: B0007Y08U6
  • Amazon Best Sellers Rank: #80,715 in Movies & TV (See Top 100 in Movies & TV)
  • Learn more about "Branded" on IMDb

Special Features


Editorial Reviews

Product Description

In BRANDED, Ladd plays Choya, a bandit who poses as the long-lost son of a wealthy Texas rancher. Shamed by the kindness of his new family and attracted to his lovely "sister," Choya vows to right the wrong he's done them. He rides out in search of the real missing heir...and into adventure as big as the western sky.

They don't make 'em like Branded anymore. Actually, they hardly make 'em at all. Westerns, that is, with their big skies and scenic technicolor vistas, rousing musical scores, cattle and cowpokes, bad guys and prairie damsels, horses and wagons and dust. Branded has all of that, and a good story, decent acting, and superior writing to go with it. Alan Ladd plays Choya, a morally ambiguous loner (asked if he has any friends or kinfolk, he submits "my guns" and "my horse") and falsely-accused bandit who gets pulled into a "foolproof" million dollar scam that involves impersonating the long-lost son of a rich Texas cattle rancher. Needless to say, complications ensue. The villain (Robert Keith) starts getting antsy; the rancher, Lavery (Charles Bickford), and his wife turn out to be kind, decent folks; Choya takes an interest in his "sister" (Mona Freeman) that goes well beyond fraternal devotion; and his conscience kicks in, too. His ruse revealed, feeling guilt-ridden and seeking redemption, Choya spends the second half of the film on a quest to find the real missing Lavery heir (no easy task, as "Tonio" has been raised by a notorious Mexican outlaw)… and, in the end, to discover that what he really wants and needs is the family he's just betrayed. We all know how it will turn out, of course, but Branded is a good, wholesome family fare, and a lot of fun to boot. This DVD release contains no bonus features. --Sam Graham

Customer Reviews

4.4 out of 5 stars
4.4 out of 5 stars
Most Helpful Customer Reviews
19 of 19 people found the following review helpful
"All my life I've been a snake...lived by my wits...gotten what I've wanted any way I wanted it. Just lately, I've been wonderin'...if...just for once...I could do somethin' somethin' a little decent."

Choya (Alan Ladd) finds himself in the middle of a cruel con, and then finds he has a conscience. In Branded, a very good Western, Ladd plays a man who has always done what he wants, a loner at heart. "You got any friends?" an old man asks him. "My guns," Choya says. "Kinfolk?" "My horse."

Choya meets P. Jefferson Leffingwell (Robert Keith), who shows Choya how he can claim to be the lost son of the Lavery family, wealthy ranch owners. The son was kidnapped more than 20 years ago and has never been heard of since. Richard Lavery (Charles Bickford) renews each year a $100,000 reward in the hope of hearing something about his son. Choya and Leffingwell plan to split the reward, and with Choya accepted as the son, Leffingwell points out that in time he'll inherit the cattle ranch as well...and maybe to speed things up they'll even help Lavery into an early grave.

A tattooed birthmark and Choya's own cleverness do the trick. Lavery and his wife, fragile emotionally since the child was taken, and the Lavery's daughter, Ruth (Mona Freeman), accept Choya completely. Then something happens that now drives the movie into a new direction. He falls for Ruth and he is changed by the decency and openness of the Laverys. He decides to redeem himself by trying to find the real son and then disappearing. This sets off yet more unexpected developments.

Branded, in my view, is an excellent Western. There's great scenery, of course, and plenty of action.
Read more ›
Comment | 
Was this review helpful to you?
21 of 23 people found the following review helpful
4.0 out of 5 stars razor sharp like cactus June 14, 2005
this is one of the best western i have seen.where alan ladd's performance is powerful, razor sharp with a whip lashing command in his voice. who went to rob the cattle baron charles bickford of their fortune as their long lost son -somewhere along the line he had a change of heart and brings home their real lost son who was removed from the family when he was only 5 yrs old and given to a mexican bandit across the river who raised him as his own.i think it is one of the must have movies.
Comment | 
Was this review helpful to you?
10 of 10 people found the following review helpful
3.0 out of 5 stars BRANDED September 22, 2010
Format:DVD|Verified Purchase
Rudolph Mate's "Branded" emerged at the dawn of the 1950's. It stars Alan Ladd and is little remembered today, due in part to Ladd's being cast in George Steven's phenomenally popular Shane a mere three years later. I do not side with the consensus of contemporary criticism in the reassessment that Stevens' classic is overrated, just as I will not concede to revisionist criticism regarding "High Noon" although I do believe there were, and still are, better westerns (i.e.;' Henry King's 'The Gunfighter', Budd Boetticher's ' The Tall T', or Anthony Mann's 'Naked Spur' ) However, "Branded" is as almost as good as the film which sealed the surprising superstardom of Ladd.

There is something quintessentially cinematic and mythic in the image of a man on a horse under an expansive sky. "Branded" fills that bill to the Technicolor rim, contradicting an often held opinion that westerns simply look better in black and white. Sydney Boehm's unpredictable screenplay comes from a Max Brand novel and meshes well with Mate's sense of pacing.

Alan Ladd was an actor of limited range, and came off best when his persona of icy precision was used to full advantage, as it is here in the role of Choya. This film literally starts off with a bang. Choya is holed up in a general store, surrounded by enemies. He pulls off an exciting escape and teams up with T. Jefferson Leffingwell (Robert Keith) and his aptly named partner, Tattoo (John Berkes). Leffingwell has a guaranteed get rich scheme. Leffingwell knows of a wealthy ranch family with a long lost son who was kidnapped 25 years ago. The son had a unique birthmark, which Tattoo tattoos on Choya's shoulder. Once Tattoo's services are no longer needed, Leffingwell brutally murders his partner to increase his share. Choya doesn't seem to care.
Read more ›
Comment | 
Was this review helpful to you?
6 of 6 people found the following review helpful
5.0 out of 5 stars "Alan Ladd Series ... Branded (1950) ... Paramount" October 14, 2008
Paramount Pictures presents "BRANDED" (November 1950) (94 mins/Color) (Fully Restored/Dolby Digitally Remastered) -- Alan Walbridge Ladd was an American film actor appeared in dozens of films in bits and small roles, including Citizen Kane --- These barely kept him and his household afloat --- He had married a high-school acquaintance, Midge Harrold, with whom he had a son, Alan Ladd, Jr that ended in a divorce in 1941.

Ladd married his agent/manager and former movie actress Sue Carol in 1942 --- It was at this point that Carol found a vehicle which made Ladd's career, "This Gun for Hire" --- His performance as a hitman with a conscience made him a sensation --- Ladd went on to become one of Paramount Pictures' most popular stars --- A brief timeout for military service with the United States Army Air Force's First Motion Picture Unit did not diminish his popularity --- None of his subsequent films of the 1940s were as notable as "This Gun for Hire", but he did appear to good effect in Raymond Chandler's story "The Blue Dahlia" (1946) alongside the similarly diminutive Veronica Lake (5'2" or 1.57 m), with whom he had been paired in "This Gun for Hire" (1942) --- His Captain Carey, U.S.A. (1950) was notable for its soundtrack containing Nat King Cole's classic song, "Mona Lisa".

He formed his own production companies for film and radio and starred in his own syndicated series "Box 13", which ran from 1948 to 1949 --- In 1956, Ladd proposed a television series based on his radio series "Box 13". The idea didn't sell. Ladd himself had played his "Box 13" character Dan Holiday in the "Committed" episode of "General Electric Theater" (1953) on television.
Read more ›
Comment | 
Was this review helpful to you?
Most Recent Customer Reviews
4.0 out of 5 stars Ladd is a good actor with a good part and the plot is ...
Not your run of the mill western. Ladd is a good actor with a good part and the plot is not predictable could have used a stronger love interest but that was not the focus of the... Read more
Published 17 days ago by harry
5.0 out of 5 stars Alan Ladd was a natural for westerns.
I have the old VHS tape and not the DVD, so cannot comment on disc quality. As for the story, though, it is excellent. A well written and taut western that is full of action. Read more
Published 27 days ago by CowboyFanKarl
5.0 out of 5 stars Five Stars
I love it
Published 29 days ago by Whd
5.0 out of 5 stars I enjoyed the movie very much
I enjoyed the movie very much. Thought Alan Ladd did a beautiful job and chemistry between him and
Mona Freeman was good. Read more
Published 1 month ago by L. Thomas
4.0 out of 5 stars Having been a fan of Alan Ladd many years back. I enjoyed seeing him...
Having been a fan of Alan Ladd many years back. I enjoyed seeing him in action again in these old movies. No problems with sound
Published 2 months ago by H.S. Hutchinson
4.0 out of 5 stars Four Stars
Published 2 months ago by Benny
4.0 out of 5 stars Alan Ladd is involved in a shootout and is branded all in the first...
Paramount Studios eager to cash in on the success of Ladd's first western WHISPERING SMITH released a year earlier, so he was quickly hurried into this one which was adapted from... Read more
Published 9 months ago by Robert J. Evered
4.0 out of 5 stars Before There Was Shane ... And Before There Were "Tats"
There was this 1950 action-packed oater starring Alan Ladd, Mona Freeman and Charles Bickford. 94 minutes of spectacular outdoor Arizona and New Mexico locales wrapped around a bad... Read more
Published 9 months ago by David T. Kirby
5.0 out of 5 stars SHANE
yep Shane was his most famous role but yep this is another good movie alan ladd made his westerns are real good this is a great movie .
Published 12 months ago by Robertd5150
4.0 out of 5 stars Holds its own with well remembered classic westerns
Keeps the action and storylines we usually look for in a western while providing an original storyline with twists and character development. Good production and cast.
Published 14 months ago by Amazon Customer
Search Customer Reviews
Search these reviews only


There are no discussions about this product yet.
Be the first to discuss this product with the community.
Start a new discussion
First post:
Prompts for sign-in

Look for Similar Items by Category