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Branded [Blu-ray]


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Product Details

  • Actors: Anna Abonisimova, Ingeborga Dapkunaite, Mariya Ignatova, Jeffrey Tambor, Max von Sydow
  • Directors: Jamie Bradshaw, Aleksandr Delerayn
  • Format: Multiple Formats, Blu-ray, Closed-captioned, DTS Surround Sound, NTSC, Subtitled, Widescreen
  • Language: English
  • Subtitles: English, Spanish
  • Region: Region A/1 (Read more about DVD/Blu-ray formats.)
  • Aspect Ratio: 1.85:1
  • Number of discs: 1
  • Rated: R (Restricted)
  • Studio: Lionsgate
  • DVD Release Date: January 15, 2013
  • Run Time: 106 minutes
  • Average Customer Review: 2.5 out of 5 stars  See all reviews (68 customer reviews)
  • ASIN: B009XTF8GK
  • Amazon Best Sellers Rank: #218,107 in Movies & TV (See Top 100 in Movies & TV)

Special Features

None.

Editorial Reviews

Ed Stoppard, Leelee Sobieski, Jeffrey Tambor and Max Von Sydow star in this mind-bending, edge-of-your seat sci-fi thriller set in a surreal, not-so-distant future. In a dystopian society where mega-corporations rule, a terrifying conspiracy has been unleashed one that controls the minds of the citizens. One man (Stoppard) is determined to unlock the truth behind the conspiracy. His quest to find it will plunge him into a tangled web of power and intrigue, leading to a shocking revelation and an epic battle with the hidden forces and creatures that threaten the fate of mankind.

Customer Reviews

This movie is so bad and I agree with other commentators here that I demand to get my wasted time back.
S. Lee
Maybe it's a metaphor about misdirection, which would take this movie to a meta level few would attempt and if that's what they did on purpose then well done.
Christian R. Unger
I expected a low budget Asylum/SyFy film, one I could sit and laugh at the terrible acting and bad special effects.
The Movie Guy

Most Helpful Customer Reviews

27 of 32 people found the following review helpful By JAllen on February 1, 2013
Format: Blu-ray
This film is a little gem, and it's rather sad that the only people seeing it are those who have been duped by the trailer into thinking it's some kind of science fiction/horror film. In fact, it's spiritually allied with 'Idiocracy' and plot-wise pitched about midway between 'They Live' and 'How To Get Ahead In Advertising' (more the latter than the former), though it has more in common stylistically with Terry Gilliam and Jean Pierre Jeunet than it does John Carpenter. It may not be perfect, but it certainly doesn't deserve the disappointed flak its ad campaign is drawing from those duped by the trailer into expecting a fairly cheesy looking alien invasion flick with nothing whatsoever on its mind.

Luckily, this movie about the evils of advertising will find its audience despite its evil advertising, given a bit of time and word of mouth. I suspect the adverse reaction it's getting may even strengthen its reputation in the long run by making its intended audience more amenable than it might have been if the action movie fans' reviews had been good.

So maybe it's actually the perfect strategy if what you're trying to create is a cult for your film, and the marketing team actually took some cockeyed notice of what the film was about after all...
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13 of 14 people found the following review helpful By The Librarian on February 17, 2013
Format: DVD
This movie seems to be an indictment of mass consumerism with introspective insights into the loss of one's individuality. It also explores the dangers of being too lazy when it comes to not questioning the propaganda that we come in contact with every day via television, radio and other forms of media.

Corporate advertising is a multi-million dollar industry. CEOs of major corporations wouldn't be willing to spend millions of dollars for television advertising if they didn't think that such advertising could be used to sway opinion and manipulate the behavior of millions of people.

This movie goes beyond saying that advertising executives are sleazy, and goes on to show advertising executives breaking the law and putting people's health at risk in order to market their products and bring in bigger and bigger profits.

This is not a fun movie, although I rather enjoyed the (perhaps unconscious) symbolism as it showed corporate avatars taking the place of the old pagan gods. Instead of worshipping Odin and Zeus and Ra and Apollo, people now worship Coke and Pepsi and McDonalds and Apple.

Despite the social messages (which I rather agreed with) I found the movie to be difficult to enjoy. It's a cerebral message, and a message worth teaching, but it's certainly not an enjoyable movie to watch.
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5 of 6 people found the following review helpful By Stephen C. Coyle on February 17, 2013
Format: DVD
This movie has some very interesting and insightful things to say about the evils of corporate greed, the untrustworthiness of the advertising industry and a certain something about how the average person is vulnerable to being manipulated by propaganda.

However despite the intelligence of their message, this movie is rather depressing and disturbing. It may give you something intelligent to talk about after the closing credits, however you won't enjoy it.

Perhaps it wasn't meant to. Perhaps it was the sort of movie that is SUPPOSED to make you uncomfortable and make you question the propaganda that you're exposed to in your daily life and perhaps make you not trust the propaganda that you're exposed to.

Perhaps.

Nevertheless, I still couldn't enjoy this movie.
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2 of 2 people found the following review helpful By Sandy Dulaney on February 6, 2013
Format: Amazon Instant Video
Yes a badly marketed movie leading viewers to think one thing, when it really is another. Maybe they did it on purpose! Maybe the movie market folks meant to show us how misleading marketing can be. If so, then good job! They should win an award!

If not, well they screwed up. I was so confused about the plot that I was going to turn it off. I came here instead to see if I was missing something. Nope. The movie is confusing. I'm curious though, thanks to these reviews and will finish the last bit of the show.

If you are looking for light entertainment after a hard day of work, don't watch this one!
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2 of 2 people found the following review helpful By Tsuyoshi on May 30, 2013
Format: Blu-ray
To say that "Branded" is a weird film is understatement. I have seen so many cult movies before, and so many strange sci-fi films, too, including such classics as "Matango" ("Attack of the Mushroom People"), but not like "Branded." This is not a compliment, of course. Well, my point is, I have never seen so much energy put into something like this, something that contains great Max von Sydow, and that doesn't make sense at all.

Set in today's Moscow, the story of "Branded" starts with a young Russian marketing executive Misha (Ed Stoppard) hired for a reality TV show. Misha meets an American Abby (Leelee Sobieski) and has a relationship with her. Later Misha acquires special powers to see "marketing schemes" in their true form ... they are monsters.

I am not kidding, and the film (also known as "The Mad Cow" and "Moscow 2017") tackles this social issue so earnestly that it plays like a dead serious drama. Not a single drop of wit is injected. This is not a John Carpenter classic "They Live." You may see CG creatures flying in the sky, but it is no fun watching them.

"Branded" is less like watching a movie than listening to a lecture. And the lecture is boring, offering no insight into the subject matter it deals with.
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