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Branded [Blu-ray] (2012)

Anna Abonisimova , Ingeborga Dapkunaite , Jamie Bradshaw , Aleksandr Delerayn  |  R |  Blu-ray
2.5 out of 5 stars  See all reviews (63 customer reviews)

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Product Details

  • Actors: Anna Abonisimova, Ingeborga Dapkunaite, Mariya Ignatova, Jeffrey Tambor, Max von Sydow
  • Directors: Jamie Bradshaw, Aleksandr Delerayn
  • Format: Multiple Formats, Blu-ray, Closed-captioned, DTS Surround Sound, NTSC, Subtitled, Widescreen
  • Language: English
  • Subtitles: English, Spanish
  • Region: Region A/1 (Read more about DVD/Blu-ray formats.)
  • Aspect Ratio: 1.85:1
  • Number of discs: 1
  • Rated: R (Restricted)
  • Studio: Lionsgate
  • DVD Release Date: January 15, 2013
  • Run Time: 106 minutes
  • Average Customer Review: 2.5 out of 5 stars  See all reviews (63 customer reviews)
  • ASIN: B009XTF8GK
  • Amazon Best Sellers Rank: #178,825 in Movies & TV (See Top 100 in Movies & TV)

Special Features


Editorial Reviews

Ed Stoppard, Leelee Sobieski, Jeffrey Tambor and Max Von Sydow star in this mind-bending, edge-of-your seat sci-fi thriller set in a surreal, not-so-distant future. In a dystopian society where mega-corporations rule, a terrifying conspiracy has been unleashed one that controls the minds of the citizens. One man (Stoppard) is determined to unlock the truth behind the conspiracy. His quest to find it will plunge him into a tangled web of power and intrigue, leading to a shocking revelation and an epic battle with the hidden forces and creatures that threaten the fate of mankind.

Customer Reviews

Most Helpful Customer Reviews
10 of 10 people found the following review helpful
This movie seems to be an indictment of mass consumerism with introspective insights into the loss of one's individuality. It also explores the dangers of being too lazy when it comes to not questioning the propaganda that we come in contact with every day via television, radio and other forms of media.

Corporate advertising is a multi-million dollar industry. CEOs of major corporations wouldn't be willing to spend millions of dollars for television advertising if they didn't think that such advertising could be used to sway opinion and manipulate the behavior of millions of people.

This movie goes beyond saying that advertising executives are sleazy, and goes on to show advertising executives breaking the law and putting people's health at risk in order to market their products and bring in bigger and bigger profits.

This is not a fun movie, although I rather enjoyed the (perhaps unconscious) symbolism as it showed corporate avatars taking the place of the old pagan gods. Instead of worshipping Odin and Zeus and Ra and Apollo, people now worship Coke and Pepsi and McDonalds and Apple.

Despite the social messages (which I rather agreed with) I found the movie to be difficult to enjoy. It's a cerebral message, and a message worth teaching, but it's certainly not an enjoyable movie to watch.
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21 of 26 people found the following review helpful
By JAllen
This film is a little gem, and it's rather sad that the only people seeing it are those who have been duped by the trailer into thinking it's some kind of science fiction/horror film. In fact, it's spiritually allied with 'Idiocracy' and plot-wise pitched about midway between 'They Live' and 'How To Get Ahead In Advertising' (more the latter than the former), though it has more in common stylistically with Terry Gilliam and Jean Pierre Jeunet than it does John Carpenter. It may not be perfect, but it certainly doesn't deserve the disappointed flak its ad campaign is drawing from those duped by the trailer into expecting a fairly cheesy looking alien invasion flick with nothing whatsoever on its mind.

Luckily, this movie about the evils of advertising will find its audience despite its evil advertising, given a bit of time and word of mouth. I suspect the adverse reaction it's getting may even strengthen its reputation in the long run by making its intended audience more amenable than it might have been if the action movie fans' reviews had been good.

So maybe it's actually the perfect strategy if what you're trying to create is a cult for your film, and the marketing team actually took some cockeyed notice of what the film was about after all...
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4 of 4 people found the following review helpful
This movie has some very interesting and insightful things to say about the evils of corporate greed, the untrustworthiness of the advertising industry and a certain something about how the average person is vulnerable to being manipulated by propaganda.

However despite the intelligence of their message, this movie is rather depressing and disturbing. It may give you something intelligent to talk about after the closing credits, however you won't enjoy it.

Perhaps it wasn't meant to. Perhaps it was the sort of movie that is SUPPOSED to make you uncomfortable and make you question the propaganda that you're exposed to in your daily life and perhaps make you not trust the propaganda that you're exposed to.


Nevertheless, I still couldn't enjoy this movie.
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3 of 3 people found the following review helpful
By Phill
Format:Amazon Instant Video|Verified Purchase
This movie was ABSOLUTELY nothing like the trailer makes it out to be... I enjoy the artistic or thinking movie, but when I want to watch a no-brainer action/suspense, I want just that. This movie was a waste of 106min...
The idea behind it was solid, but it was extremely corny, and obviously wasn't meant to be...

Bottom line: If you are looking for a movie that bashes commercialism and advertising, this might be for you...
Anyone else, don't waste your time...
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4 of 5 people found the following review helpful
3.0 out of 5 stars Blu-ray Review: "Branded" February 5, 2013
"Branded" is the perfect example of a movie that doesn't deliver what is promised on its packaging. The box art and synopsis leads one to believe they're getting a smart sci-fi alien invasion conspiracy film. What we get in reality is a metaphysical art film delivering heavy-handed social commentary.

After a terrible accident caused by one of his advertising schemes, Misha Galkin moves from the big city of Moscow to the country to get away from Russia's newfound obsession with capitalism. After performing an ancient Red Heifer ritual in which he sacrifices a red cow and bathes in its ashes, he starts seeing bizarre creatures feeding off of people's marketing desires. Misha becomes driven in his mission to destroy the monstrous things and free Moscow and the world from their brand obsessions.

If nothing else, directors Jamie Bradshaw and Aleksandr Dulerayn have successfully crafted a cerebral journey for those who enjoy that sort of thing. Unfortunately, I'm not one of those people. I do respect them for coming up with something different. It still feels like a whole lot of effort just to tell us that we're consumed with commercialism and victims of marketing and branding.

"Branded" might have worked better and felt more threatening had the creatures appeared more realistic. If you didn't know what year the movie was made, you'd think it was from the early 1990s based on the wretched CGI. There's something unsettling about the balloon-like creatures, but you can't shake the feeling you're viewing an eighth grade student's computer art project.

I will award "Branded" a gold star for an eclectic cast who put forth their best efforts for such a strange film.
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Most Recent Customer Reviews
1.0 out of 5 stars Not good.
I waited to see this movie for so long, and unfortunately I did not like it. Storyline okay, but carried through well into the movie.
Published 1 month ago by BraidedLady
3.0 out of 5 stars so you know it has to be pretty complicated. It very artsy fartsy and...
This is going to be a tough one to review because I’m not sure if I completely understand it and that doesn’t happen to often with me, so you know it has to be pretty complicated. Read more
Published 2 months ago by Elizabeth M. Cass
4.0 out of 5 stars Incredible
It was so informative. it tells the truth about advertising and capitalism. Everyone should watch it. Great actors and actresses.
Published 3 months ago by Maat Andrews
1.0 out of 5 stars Absolutely Ridiculous
I was looking for something a little different, but this was ridiculous. An anti-commercial movie that had a ritual sacrifice of a red cow. What a waste of time and money. Read more
Published 5 months ago by NuForce
5.0 out of 5 stars Amazing, and not boring
This movie is most notable as being a Russian movie that isn't boring. If you've seen Russian movies, then you know what I mean.

I really like the premise of the movie. Read more
Published 10 months ago by William D. Colburn
3.0 out of 5 stars Not bad- very different- worth a watch.
Very outside the box thinking. Puts a whole new perspective on viewing companies in a sci-fi way.
It seems like they could have made it so much better than it was... Read more
Published 11 months ago by Jac
4.0 out of 5 stars Odd movie but very pertinent
This is an odd movie, but it is really pertinent to what is going on in today's advertising driven culture. Read more
Published 13 months ago by Chuck Allen
1.0 out of 5 stars Total Propaganda from the Anti-Capitalists!
This movie gives new meaning to the term STINKER. Lord of all Crappie Movies is the award it should have been given. Read more
Published 14 months ago by ReviewMaster
2.0 out of 5 stars Not another propaganda film (wait, wrong movie...)
Note: this review may contain potential spoilers!

After the opening scene, for some time, I was wondering if I had rented the right movie, so I ended up repeatedly... Read more
Published 15 months ago by Jason Brown
1.0 out of 5 stars Don't waste your precious time on this movie
This was my number one worst movie of all time. I completely agree with the theme - that we are bombarded with advertisements for products that are not good for us, all for the... Read more
Published 15 months ago by Disappointed
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