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Branded [Blu-ray] (2012)

Anna Abonisimova , Ingeborga Dapkunaite , Jamie Bradshaw , Aleksandr Delerayn  |  R |  Blu-ray
2.5 out of 5 stars  See all reviews (59 customer reviews)

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Product Details

  • Actors: Anna Abonisimova, Ingeborga Dapkunaite, Mariya Ignatova, Jeffrey Tambor, Max von Sydow
  • Directors: Jamie Bradshaw, Aleksandr Delerayn
  • Format: Blu-ray, Closed-captioned, DTS Surround Sound, NTSC, Subtitled, Widescreen
  • Language: English
  • Subtitles: English, Spanish
  • Region: Region A/1 (Read more about DVD/Blu-ray formats.)
  • Aspect Ratio: 1.85:1
  • Number of discs: 1
  • Rated: R (Restricted)
  • Studio: Lions Gate
  • DVD Release Date: January 15, 2013
  • Run Time: 106 minutes
  • Average Customer Review: 2.5 out of 5 stars  See all reviews (59 customer reviews)
  • ASIN: B009XTF8GK
  • Amazon Best Sellers Rank: #151,175 in Movies & TV (See Top 100 in Movies & TV)

Special Features


Editorial Reviews

Ed Stoppard, Leelee Sobieski, Jeffrey Tambor and Max Von Sydow star in this mind-bending, edge-of-your seat sci-fi thriller set in a surreal, not-so-distant future. In a dystopian society where mega-corporations rule, a terrifying conspiracy has been unleashed one that controls the minds of the citizens. One man (Stoppard) is determined to unlock the truth behind the conspiracy. His quest to find it will plunge him into a tangled web of power and intrigue, leading to a shocking revelation and an epic battle with the hidden forces and creatures that threaten the fate of mankind.

Customer Reviews

Most Helpful Customer Reviews
8 of 8 people found the following review helpful
This movie seems to be an indictment of mass consumerism with introspective insights into the loss of one's individuality. It also explores the dangers of being too lazy when it comes to not questioning the propaganda that we come in contact with every day via television, radio and other forms of media.

Corporate advertising is a multi-million dollar industry. CEOs of major corporations wouldn't be willing to spend millions of dollars for television advertising if they didn't think that such advertising could be used to sway opinion and manipulate the behavior of millions of people.

This movie goes beyond saying that advertising executives are sleazy, and goes on to show advertising executives breaking the law and putting people's health at risk in order to market their products and bring in bigger and bigger profits.

This is not a fun movie, although I rather enjoyed the (perhaps unconscious) symbolism as it showed corporate avatars taking the place of the old pagan gods. Instead of worshipping Odin and Zeus and Ra and Apollo, people now worship Coke and Pepsi and McDonalds and Apple.

Despite the social messages (which I rather agreed with) I found the movie to be difficult to enjoy. It's a cerebral message, and a message worth teaching, but it's certainly not an enjoyable movie to watch.
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20 of 25 people found the following review helpful
By JAllen
This film is a little gem, and it's rather sad that the only people seeing it are those who have been duped by the trailer into thinking it's some kind of science fiction/horror film. In fact, it's spiritually allied with 'Idiocracy' and plot-wise pitched about midway between 'They Live' and 'How To Get Ahead In Advertising' (more the latter than the former), though it has more in common stylistically with Terry Gilliam and Jean Pierre Jeunet than it does John Carpenter. It may not be perfect, but it certainly doesn't deserve the disappointed flak its ad campaign is drawing from those duped by the trailer into expecting a fairly cheesy looking alien invasion flick with nothing whatsoever on its mind.

Luckily, this movie about the evils of advertising will find its audience despite its evil advertising, given a bit of time and word of mouth. I suspect the adverse reaction it's getting may even strengthen its reputation in the long run by making its intended audience more amenable than it might have been if the action movie fans' reviews had been good.

So maybe it's actually the perfect strategy if what you're trying to create is a cult for your film, and the marketing team actually took some cockeyed notice of what the film was about after all...
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3 of 3 people found the following review helpful
This movie has some very interesting and insightful things to say about the evils of corporate greed, the untrustworthiness of the advertising industry and a certain something about how the average person is vulnerable to being manipulated by propaganda.

However despite the intelligence of their message, this movie is rather depressing and disturbing. It may give you something intelligent to talk about after the closing credits, however you won't enjoy it.

Perhaps it wasn't meant to. Perhaps it was the sort of movie that is SUPPOSED to make you uncomfortable and make you question the propaganda that you're exposed to in your daily life and perhaps make you not trust the propaganda that you're exposed to.


Nevertheless, I still couldn't enjoy this movie.
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2 of 2 people found the following review helpful
To say that "Branded" is a weird film is understatement. I have seen so many cult movies before, and so many strange sci-fi films, too, including such classics as "Matango" ("Attack of the Mushroom People"), but not like "Branded." This is not a compliment, of course. Well, my point is, I have never seen so much energy put into something like this, something that contains great Max von Sydow, and that doesn't make sense at all.

Set in today's Moscow, the story of "Branded" starts with a young Russian marketing executive Misha (Ed Stoppard) hired for a reality TV show. Misha meets an American Abby (Leelee Sobieski) and has a relationship with her. Later Misha acquires special powers to see "marketing schemes" in their true form ... they are monsters.

I am not kidding, and the film (also known as "The Mad Cow" and "Moscow 2017") tackles this social issue so earnestly that it plays like a dead serious drama. Not a single drop of wit is injected. This is not a John Carpenter classic "They Live." You may see CG creatures flying in the sky, but it is no fun watching them.

"Branded" is less like watching a movie than listening to a lecture. And the lecture is boring, offering no insight into the subject matter it deals with.
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2 of 2 people found the following review helpful
1.0 out of 5 stars just awful May 10, 2013
Format:Amazon Instant Video
The concept behind the movie - fantastic. The movie itself was horrible. I spent the last 45 mins thinking "this has gotta be the end this time"
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2 of 2 people found the following review helpful
By Phill
Format:Amazon Instant Video|Verified Purchase
This movie was ABSOLUTELY nothing like the trailer makes it out to be... I enjoy the artistic or thinking movie, but when I want to watch a no-brainer action/suspense, I want just that. This movie was a waste of 106min...
The idea behind it was solid, but it was extremely corny, and obviously wasn't meant to be...

Bottom line: If you are looking for a movie that bashes commercialism and advertising, this might be for you...
Anyone else, don't waste your time...
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Most Recent Customer Reviews
5.0 out of 5 stars Amazing, and not boring
This movie is most notable as being a Russian movie that isn't boring. If you've seen Russian movies, then you know what I mean.

I really like the premise of the movie. Read more
Published 4 months ago by William D. Colburn
3.0 out of 5 stars Not bad- very different- worth a watch.
Very outside the box thinking. Puts a whole new perspective on viewing companies in a sci-fi way.
It seems like they could have made it so much better than it was... Read more
Published 5 months ago by Jac
4.0 out of 5 stars Odd movie but very pertinent
This is an odd movie, but it is really pertinent to what is going on in today's advertising driven culture. Read more
Published 7 months ago by Chuck Allen
1.0 out of 5 stars Total Propaganda from the Anti-Capitalists!
This movie gives new meaning to the term STINKER. Lord of all Crappie Movies is the award it should have been given. Read more
Published 8 months ago by R. M. Smith
2.0 out of 5 stars Not another propaganda film (wait, wrong movie...)
Note: this review may contain potential spoilers!

After the opening scene, for some time, I was wondering if I had rented the right movie, so I ended up repeatedly... Read more
Published 9 months ago by Jason Brown
1.0 out of 5 stars Don't waste your precious time on this movie
This was my number one worst movie of all time. I completely agree with the theme - that we are bombarded with advertisements for products that are not good for us, all for the... Read more
Published 9 months ago by Disappointed
3.0 out of 5 stars this movie is for a certain type of person
I did like the movie not all the crazy vfx are happening any time soon. its really about product obsession and how the world controls us with it or whatever. Read more
Published 9 months ago by blank
2.0 out of 5 stars Too Slow
2012R: Waaaaay too slow marketing mind control flick. Good idea that could've been quite provocative, but not quite ready for prime-time. MFJLabs 2x
Published 10 months ago by MFJLabs
1.0 out of 5 stars Something went horribly wrong in editing.
The movie is so chopping in the beginning and really hard to follow. I kept cutting to black to show more credits and it felt like it lasted the first 15 minutes of the movie. Read more
Published 10 months ago by Robert Robertson
1.0 out of 5 stars There is so much wrong with this film it's hard to choose a point to...
So let's start with what is good: Leelee Sobieski and Jeffrey Tambor are doing a great job. Both are utterly believable in their roles in a world that is ... well ... Read more
Published 11 months ago by Christian R. Unger
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