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Even though it was first published in 2003, some of it seemed to be out of date already.
It sort of seemed like a "first book," like Quart could polish her writing a bit more. oSome parts also seemed a little bit meandering, lacking a cohesive plan.
I personally found her writing style a bit stilted, and it seems like there is a lot of information and many observations, yet not so much in-depth analysis.
Like many reviewers, I found this book interesting and timely, but I have to amplify something only one other reviewer has mentioned, and Mr. T.P. Read morePublished 13 months ago by Chapman Flack
My 14 year old dtr. is required to read this book for school. She says it is interesting and very factual. I only gave it 3 stars because she prefers non-fiction.Published 14 months ago by Kimberley Baer
It came in good condition. Looked great for a used book. I like this book. Needed this for my online English 101 class.Published 14 months ago by Alexis
Great book for knowing how the market works when it comes to marketing to teens. I would highly recommend this book.Published on July 10, 2012 by Pong
This book stared out as one I had to read for economics but now i enjoy it and it is an easy read.Published on March 1, 2012 by apalube
Had to buy this book for a class, and I ended up really liking it. Being a marketing major I found Alissa's arguments very interesting.Published on November 14, 2011 by Ally
I realize you could not find your new copy, but sending the highlighted copy saved my assignment, as I needed this for a class. Read morePublished on February 26, 2011 by Donna Mcandrew
I have read a lot of book on media and how it affects kids and how teens are targeted by media etc. This book wasn't my favorite on the subject but it does cover some topics that... Read morePublished on September 25, 2010 by Lisa Myers
Branding is all about inculcating meaning into the collective mind. Consumption in industrialized nations has led to dynamic branding activities. Read morePublished on June 22, 2010 by BARTOLOMEO RAFAEL BIALAS