Maria Ross makes it clear that branding isn't just for big companies, rich companies, or consumer companies. It's for your company. In a single readable volume, she shows you how to separate yourself from the pack and win. --Marty Neumeier, author of The Brand Gap, Zag, and Five Talents for the Robotic Age
Match your authentic purpose with the courage to serve only the right customer (not any customer). That's the essence of a successful business you will fall in love with. Maria's book is the recipe for getting there. Dig in! --Michael Michalowicz author of The Toilet Paper Entrepreneur, The Pumpkin Plan, and Profit First.
Creating content that captivates customers, differentiates your organization, and drives sales is vital today. But the first step is getting crystal-clear on your brand strategy. Before you dive into random acts of content, read this book! --Ann Handley, Chief Content Officer of MarketingProfs and author of Content Rules
(This book) is a wise and recommended read, not to be missed by any small business. --Midwest Book Review
Such a wide and clear scope on what makes successful brands so--successful. Great coverage. And great inspiration to be true to your values and think big. --Danielle LaPorte, author of The fire Starter Sessions--A Soulful + Practical Guide to Creating Success on Your Own Terms and The Desire Map
So many small businesses and entrepreneurs are intimidated and overwhelmed by the concept of branding. What is it? Where do I start? What does it even mean? Maria Ross breaks down branding into easy, doable steps and her writing is engaging, fun, and jargon-free. This is a must-read for anybody who's struggling with who to market to and how to reach them. --Sarah Von Bargen, Blogger, Writer, and Internet Awesome-ifier