Have one to sell? Sell on Amazon
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See all 2 images

Branding Faith: Why Some Churches and Nonprofits Impact Culture and Others Don't Hardcover – March 3, 2008


See all 3 formats and editions Hide other formats and editions
Amazon Price New from Used from
Kindle
"Please retry"
Hardcover
"Please retry"
$1.98 $0.95
NO_CONTENT_IN_FEATURE

Holiday Deals in Books
Holiday Deals in Books
Find deals for every reader in the Holiday Deals in Books store, featuring savings of up to 50% on cookbooks, children's books, literature & fiction, and more.

Product Details

  • Hardcover: 224 pages
  • Publisher: Regal; First Edition edition (March 3, 2008)
  • Language: English
  • ISBN-10: 0830745637
  • ISBN-13: 978-0830745630
  • Product Dimensions: 5.5 x 0.7 x 8.5 inches
  • Shipping Weight: 7.2 ounces
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (27 customer reviews)
  • Amazon Best Sellers Rank: #296,369 in Books (See Top 100 in Books)

Editorial Reviews

From the Back Cover

Whether your goal is to share a message of faith, raise money for charity, preach salvation, build an inner-city outreach, or give your audience hope, Phil Cooke describes the new rules for communicating your message in the 21st century. Cooke, a television producer and media consultant, will show you how to cut through the overwhelming media clutter, connect, and then develop a meaningful relationship with your audience. This is an essential book for anyone in the business of communicating a message with the hope of changing the world.

About the Author

Phil Cooke | Burbank, CA
From religious media to humanitarian and cause marketing, Phil Cooke—consultant, strategist and media activist—is unparalleled at helping religious and nonprofit organizations and their leaders tell their story to the world. He has appeared on MSNBC, CNBC and CNN, and his work has been profiled in The New York Times, The Los Angeles Times and The Wall Street Journal. Phil also speaks at workshops, seminars and conferences on a global basis.
 
 
 

More About the Author

An internationally known writer and speaker, Phil Cooke has actually produced media programming in nearly 50 countries around the world. In the process, has been shot at, survived two military coups, fallen out of a helicopter, and in Africa, been threatened with prison. And during that time - through his company Cooke Pictures in Burbank, California - he's helped some of the largest nonprofit organizations and leaders in the world use the media to tell their story in a changing, disrupted culture.

According to former CNN journalist Paula Zahn, Phil is rare - a working producer in Hollywood with a Ph.D. in Theology. He's appeared on NBC, MSNBC, CNBC, CNN, Fox News, and his work has been profiled in the New York Times, The Los Angeles Times, and The Wall Street Journal.

His book "Jolt!: Get the Jump on a World That's Constantly Changing," shares his secrets of making today's culture of disruption and change work for you. "One Big Thing: Discovering What You Were Born to Do" helps you find the great purpose and calling for your life. And his newest book: "Unique: Telling Your Story in the Age of Brands and Social Media" is changing the way churches, ministries, and nonprofit organizations share their story with the culture.

He's lectured at universities like Yale, University of California at Berkeley, UCLA, and is an adjunct professor at the King's University in Los Angeles. In addition to writing his blog at philcooke.com, he also blogs for The Huffington Post, and is a contributor to Fast Company, Wired.com, Forbes.com, and Fox News.

Customer Reviews

This book has been so helpful to me, I've already read it twice.
Karyn Brownlee
These organizations have unique challenges concerning spreading the message vs. embracing the culture.
AnnoDomini
It's a very practical book filled with lots of great information.
Ryan J. Rotman

Most Helpful Customer Reviews

5 of 5 people found the following review helpful By FaithfulReader.com on July 14, 2008
Format: Hardcover
Marketing and branding all too often are looked down upon --- especially when it comes to issues of faith. In BRANDING FAITH, Phil Cooke explores the dos and don'ts of communicating your message in the modern age. As a television producer and media consultant, he has worked with a long list of clients and has been given a front row ticket to what connects with this generation and what does not.

Cooke recognizes that we're living in a media-driven culture. The ways that people get their information and evaluate it has changed dramatically in the last 20 years. Unfortunately, the church and many non-profits have failed to keep up with the rapidly changing landscape of communication and ideas. The result is that many great causes are not only losing their voice, they're getting lost in the shuffle.

Cooke writes, "The key to effective branding is that a successful brand isn't what you say it is; it's what they say it is. For instance, it doesn't matter if the local food bank is the best in the nation if word leaks out that it's giving away tainted produce. It wouldn't matter if you're a brilliant pastor if your congregation thinks you're a hack. And it certainly won't matter that a humanitarian organization is global if nobody's ever heard of it."

These kinds of challenging ideas penetrate the book, causing readers to reflect not only on the organization they want to promote but also the very words, design and ideas used to promote it. One of the best chapters, "Telling Your Story," looks at the taglines of individual advertising campaigns and the importance of understanding who you are so that you can effectively tell your story. Cooke is quick to remind readers that visibility is just as important as ability.
Read more ›
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
4 of 4 people found the following review helpful By Jason Faber on May 22, 2008
Format: Hardcover
Ok, I've been in the marketing and branding biz for secular companies for nearly a decade before I began serving faith-based organizations. This is hands down the most foundational book on branding written exclusively for ministries. Phil was able to address one of the most critical areas of Christianity in our mass media culture and communicate how branding is key to a ministries success and its failures. If you are ministry leader, Pastor or media director-- don't bother with other books on branding-- you'll get the education you need to build from this book. I thoroughly enjoyed reading it and it has helped me communicate to our ministry clients. Thanks, Phil.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
4 of 4 people found the following review helpful By J. P. Sindorf on May 7, 2008
Format: Hardcover
I have worked with churches and nonprofits for my entire career and this author knows whereof he speaks. The resulting book is a valuable resource both for those who are marketing / communications professionals and for those who need to get brought up to speed very quickly. This book comes out of the authors real-life, hands-on experience with some of the largest and most successful ministries in the world. He is a guru, and this book is worth every penny.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
5 of 6 people found the following review helpful By A. Coppedge on February 25, 2008
Format: Hardcover
This book is astounding! Every chapter captivates the essence of the issue and the strategy to shift our thinking. Any pastor who reads this and doesn't come away with practical, well-formulated change for his church is either inadequate as a leader or too interested in maintaining the status quo.

Real-world, any-sized-church-can-do-this, practical information and strategy consume every chapter, giving traction to a church leader's thoughts and actions. This book is the summation of nearly every authority on branding written in the unique context of mission for the local church.

I was enthralled with how Phil took some of the best thoughts from a variety of both secular and Christian experts and gave us new and inspiring insight. Churches must deconstruct our views on branding and marketing and reconstruct our vision to understand that true relevance is found when our brand represents our mission and significance.

Don't dismiss the concept of branding for churches until you've read Phil's insight and understanding. You'll realize just how wrong most people's perceptions are when it comes to this oft-criticized term in the church.

I will be making "Branding Faith" required reading for every church leader I know. Thank you, Phil, for writing one of the most important books in our time of change.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
2 of 2 people found the following review helpful By Richard Gerdes on April 30, 2008
Format: Hardcover
Why Branding Faith? Simply put, because everyone has a story and most of us want to share it but we just cannot assume that everyone wants to hear it. In our culture today there are a myriad of people that have caught onto the fact that if you want to be noticed then you have to be able to position yourself relationally with those around you in order to effectively tell them your story. Sadly, most of us in the faith arena have wrongly assumed that since we have the "ultimate story" that everyone will want to hear it but we have failed to position ourselves in order to tell them. In this book, Phil Cooke does a good job of explaining not only how our culture has changed but how to effectively communicate our story to that culture. Buy it, read it, and position your story to be heard.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
2 of 2 people found the following review helpful By David Jones on February 25, 2008
Format: Hardcover
I am a fan of other books written by Phil, but this one is great! I am praying that Pastors, ministry leaders and directors apply these principles. This book lays down the foundation to get it right. Pastors need to know who they are and where they are going, there is too much confusion in the body of Christ. Really, its no wonder we have 100 million people unchurched and unsaved out there, as Christians we don't know who we are and where we are going. We confuse ourselves, but this book puts it out there, and gets the body of Christ straight. Its a must read, for those seeking a better understanding of branding the church and or the ministry
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again

Most Recent Customer Reviews