Branding Faith: Why Some Churches and Nonprofits Impact Culture and Others Don't (Hardcover)

by Phil Cooke (Author)
Key Phrases: compelling brand, brand story, brand statement, Telling Your Story, The Dark Side of Branding, The Branding Imperative (more...)

Editorial Reviews

Product Description

Have you hit a wall with your church, ministry or non-profit organization? In spite of a genuine calling, an exceptional team and solid investment in the vision, have you noticed that the spark never catches fire? Media and marketing expert Phil Cooke wants every ministry to ask, Who are we? By identifying what makes your organization different from the thousands clamoring for attention, you can get your message heard. Cooke has consulted with many of the most recognized churches and non-profits in the world, and in Branding Faith: Why Some Ministries Impact Culture and Others Don’t, he shares his road-tested strategies for using media and marketing to make your mark on people’s minds and hearts. Whatever the size of your organization, his helpful hints and insider know-how will give you the tools to set your ministry’s strategies ablaze.

About the Author

Phil Cooke is the only working producer in Hollywood with a PhD in Theology, according to CNN’s Paula Zahn. Through his company, Cooke Pictures, Phil advises many of the largest and most effective non-profit and faith-based media organizations in the world, and he speaks internationally at workshops, conferences and seminars on issues related to faith and the media. He has appeared on MSNBC, CNBC and CNN, and his work has been featured in the New York Times, the Los Angeles Times and the Wall Street Journal.

Product Details

• Hardcover: 224 pages
• Publisher: Regal (March 3, 2008)
• Language: English
• ISBN-10: 0830745637
• ISBN-13: 978-0830745630
• Product Dimensions: 8.5 x 5.5 x 0.7 inches
• Shipping Weight: 7.2 ounces (View shipping rates and policies)
• Average Customer Review: 4.7 out of 5 stars See all reviews (15 customer reviews)
• Amazon.com Sales Rank: #91,258 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

3 of 3 people found the following review helpful:

5.0 out of 5 stars Great for anyone in ministry + church/business/band/author/etc., April 7, 2008

By	B. Cahill (USA) - See all my reviews (REAL NAME)

This book lays out some concepts that some people are hesitant to accept. But I believe that once you read it, it will be like a light coming on in part of the room you hadn't seen before and didn't know it was dark over there. Then you'll wonder why you didn't do something about it before.
Your church/company/ministry/etc. has a brand whether you like it or not; whether you call it that or not. It's what the world around you thinks about it and you. Think of that other church/company down the street. What do you think of it? That's it's brand! The 'story' it tells is the 'brand.' So what story are you telling? What do others think about you? Want to change that story? Want to change your brand? Enjoy the book!

3 of 3 people found the following review helpful:

5.0 out of 5 stars Indispensable insight for communicating who you are as a church, February 25, 2008

By	A. Coppedge (Bedford, TX) - See all my reviews (REAL NAME)

This book is astounding! Every chapter captivates the essence of the issue and the strategy to shift our thinking. Any pastor who reads this and doesn't come away with practical, well-formulated change for his church is either inadequate as a leader or too interested in maintaining the status quo.

Real-world, any-sized-church-can-do-this, practical information and strategy consume every chapter, giving traction to a church leader's thoughts and actions. This book is the summation of nearly every authority on branding written in the unique context of mission for the local church.

I was enthralled with how Phil took some of the best thoughts from a variety of both secular and Christian experts and gave us new and inspiring insight. Churches must deconstruct our views on branding and marketing and reconstruct our vision to understand that true relevance is found when our brand represents our mission and significance.

Don't dismiss the concept of branding for churches until you've read Phil's insight and understanding. You'll realize just how wrong most people's perceptions are when it comes to this oft-criticized term in the church.

I will be making "Branding Faith" required reading for every church leader I know. Thank you, Phil, for writing one of the most important books in our time of change.

2 of 2 people found the following review helpful:

5.0 out of 5 stars Worth Every Penny, May 7, 2008

By	J. P. Sindorf "Director of Media & Marketing ... (Michigan, United States) - See all my reviews (REAL NAME)

I have worked with churches and nonprofits for my entire career and this author knows whereof he speaks. The resulting book is a valuable resource both for those who are marketing / communications professionals and for those who need to get brought up to speed very quickly. This book comes out of the authors real-life, hands-on experience with some of the largest and most successful ministries in the world. He is a guru, and this book is worth every penny.