Start reading Branding for Good (Branding for Good on the free Kindle Reading App or on your Kindle in under a minute. Don't have a Kindle? Get your Kindle here.
Read for Free
with Kindle Unlimited

Deliver to your Kindle or other device

Enter a promotion code
or gift card

Try it free

Sample the beginning of this book for free

Deliver to your Kindle or other device

Sorry, this item is not available in
Image not available for
Image not available

To view this video download Flash Player


Branding for Good (Branding for Good: The Step-by-Step Brand Strategy Guide for Startups Before Hiring a Branding Agency or Graphic Designer Book 1) [Kindle Edition]

Andrea Shillington
4.7 out of 5 stars  See all reviews (27 customer reviews)

Kindle Price: $6.99
Kindle Unlimited Read this title for free and get unlimited access to over 700,000 titles. Learn More

Free Kindle Reading App Anybody can read Kindle books—even without a Kindle device—with the FREE Kindle app for smartphones, tablets and computers.

To get the free app, enter your email address or mobile phone number.

Kindle Daily Deals
Kindle Delivers: Daily Deals
Subscribe to find out about each day's Kindle Daily Deals for adults and young readers. Learn more (U.S. customers only)

Book Description

In this Step-by-Step Brand Strategy Guide Andrea Shillington shows startups everything they need to know before hiring a branding agency or graphic designer.

You will learn how to:
– Awaken your purpose and connect with customers
– Blaze a trail in your industry with your vision
– Grow your startup quickly with your values
– Attract customers you love and are profitable with brand positioning
– Make a promise
– Name your business; and much more

Before you launch your business into the confines of the business world start with this branding process to help unlock your creative genius and clarify your brand’s purpose, vision, values, positioning, promise and name. This book will help you to breathe life into the power of your creation.

Product Details

  • File Size: 177 KB
  • Print Length: 53 pages
  • Simultaneous Device Usage: Unlimited
  • Publisher: Brands for the People; 1 edition (November 19, 2012)
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Lending: Enabled
  • Amazon Best Sellers Rank: #239,129 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
  •  Would you like to give feedback on images?

Customer Reviews

Most Helpful Customer Reviews
6 of 6 people found the following review helpful
5.0 out of 5 stars Really helped me get my Branding straight! November 21, 2012
Verified Purchase
Branding is a concept that most companies, specially startup doesn't really care about in the beginning, but be sure that this will have a consequence on the near future!

This book really helped me get a hold of what is branding and how can I best apply it to my company, there is tons of information on how to begin your own branding project!

I would recommend this book to all companies, but specially to entrepreneurs and new business ventures!
Comment | 
Was this review helpful to you?
5 of 5 people found the following review helpful
By Dani
Amazing Branding tips that got me on my way to doing it right the first time. I followed andreas branding guide and it has led to me finally creating the brand I envisioned and having more confidence in my business because of it!
Comment | 
Was this review helpful to you?
4 of 4 people found the following review helpful
5.0 out of 5 stars Straight forward, to the point, and extremely helpful! November 21, 2012
Verified Purchase
I was so excited to download this book, and it did not disappoint! The book helps breakdown what can be an extremely overwhelming (and paralyzing) process into simple steps that guide you and your colleagues through branding. We are confident that the tips and strategies from Shillington will help us translate our ideas into action. We are very excited - thank you!
Comment | 
Was this review helpful to you?
3 of 3 people found the following review helpful
5.0 out of 5 stars A great introduction into the world of branding March 31, 2013
Verified Purchase
I've never understood branding and how it is applied. I am well aware of it but how is it implemented? The author does a fantastic job explaining the process and how to make the most of your brand. She takes you through the various facets and steps to making your brand stand out. An excellent quick read that would benefit the new start up to the well established.

My only thought to improve this book is the price. Make it 99 cents so it gets to the most amount of people possible. Andrea knows her stuff and she has everything to benefit by getting it out there to even more people.
Comment | 
Was this review helpful to you?
3 of 3 people found the following review helpful
5.0 out of 5 stars Great read for busy entrepreneurs November 21, 2012
Verified Purchase
This book is perfect for the busy entrepreneur, filled with valuable information, and broken up intuitively with descriptive headings and bullet points.

Along with excellent pointers and great information, the book includes anecdotes from Andrea's personal career journey, from her time with a "crazy making lawyer," to working with million dollar budgets in Dubai in her 20s, to finally finding purpose through branding for good.
Comment | 
Was this review helpful to you?
2 of 2 people found the following review helpful
5.0 out of 5 stars Great book April 9, 2013
Very easy to understand. Lots of food for thought if you are a do good start up. I will be going through the exercises that are available in the book to help with my start up.
Comment | 
Was this review helpful to you?
2 of 2 people found the following review helpful
5.0 out of 5 stars Great primer for brand clarity! March 14, 2013
Verified Purchase
Andrea put together a reader-friendly guide for branding startups that is chock full of information, anecdotes, and exercises. Couple it with her video tutorials and worksheets (links to them in the ebook) and you've got yourself very valuable branding expertise.

This is a must read for anyone looking to develop or revise their brand!
Comment | 
Was this review helpful to you?
2 of 2 people found the following review helpful
5.0 out of 5 stars Fresh, social media savvy.... November 21, 2012
Verified Purchase
The marketing world is constantly changing with the advent of new media outlets every minute... and Andrea is on the pulse of it all - how to make your branding relevant and well placed for optimum impact in the market. Love her, genius!
Comment | 
Was this review helpful to you?
Most Recent Customer Reviews
5.0 out of 5 stars Awesome starting piece for DIY branders
Awesome starting piece for DIY branders. Great refresher piece for brand strategists. I'm recommending this to clients in my brand courses.
Published 3 months ago by L Doll
4.0 out of 5 stars great book
Really simple and a great explanation of what is needed for the branding process. Quick and easy read, I read it in one day.
Published 6 months ago by Esther De Jesus
3.0 out of 5 stars A bit too "ad-y"
I can understand including a link or two to your website in a book. I get it. I acknowledge wanting to build a platform for lead generation, but in every single chapter?? Read more
Published 13 months ago by The Pod
4.0 out of 5 stars Nice experience
This book will be helpful for step-by-step guide to make and innovative a brand. However, I didn't find it useful for persons who already have their brands alive.
Published 14 months ago by Reda Zeid
4.0 out of 5 stars Decent
I wish it had more activities but if you're starting from scratch, this is a great book. I'll revisit it for sure with my next venture.
Published 15 months ago by Elizabeth Hufford
2.0 out of 5 stars Brand Basic
There was only one chapter that peaked my interest and that was the bit about creating a tagline/slogan. Read more
Published 21 months ago by Crystal Watson
5.0 out of 5 stars delivered as agreed
the book opened on my device

the grammar and the links to the pages are all available and working

i could not ask for anything more
Published 23 months ago by Larry Bland
5.0 out of 5 stars Very helpful
I thought the book was very helpful. This. Is definitely a book you will use as a resource and read over.
Published 23 months ago by Bill m
5.0 out of 5 stars Start here for branding your start-up
This is an exceptional no-nonsense guide to branding start-ups. If you are looking to build a sustainable business around your product or service running through this book will... Read more
Published on December 17, 2012 by Dan Marks
5.0 out of 5 stars A must read book for entrepreneurs!
Andrea Shillington has created a simple, easy to read branding bible here. Entrepreneurs will easily understand the power of branding your business with this book in hand.
Published on December 10, 2012 by Cathy Goddard
Search Customer Reviews
Search these reviews only


There are no discussions about this product yet.
Be the first to discuss this product with the community.
Start a new discussion
First post:
Prompts for sign-in

Look for Similar Items by Category