From Publishers Weekly
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Baskin tells it like it is. Before you blow your bucks on "branding," read this book.Published 7 months ago by J Stro
The 5 star reviews by P. Robertson (October 13, 2008) and Larry Slater (February 3, 2009) both do a great job of summarizing this book on marketing, as the author certainly does... Read morePublished 12 months ago by J.Ilog
Not sure what I was expecting, but this was a very boring read. It had such great potential, but just didn't keep my attention.Published on December 6, 2013 by Stacey E. Marmolejo
Rather refreshing read, Branding Only Works on Cattle, I've been waiting for more material on this. Sounds a lot like Seth Godin's theory about the new marketing, but Jonathan... Read morePublished on May 26, 2011 by Jeph Maystruck
If you are looking for a breakthrough book on branding and brand development this is not your book! As others have said the book is weak with very little support. Read morePublished on January 13, 2011 by Brandon Slokowski
I think some ideas are good, but I had a hard time trying to understand what the author says.
I went through the first chapters, until the Nike one... Read more
I totally agree with the main argument of the author. His first chapters are strong. But then the book keeps getting weaker and weaker as he apparently finds it hard to find robust... Read morePublished on December 8, 2009 by ARMAN KIRIM, PhD
Thought I would hate it then I loved it... Then it became less and less entertaining/informative and extremely boring... Read morePublished on September 7, 2009 by Tom Tucker
I loved this book. The big idea to me is that companies should be spending their money on creating great product, not on a gimmick to create the impression of a great product. Read morePublished on May 11, 2009 by K. Bransford