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2 of 2 people found the following review helpful:
5.0 out of 5 stars Buy this if you care about Branding, February 15, 2007
This review is from: Branding for Profit (Audio Business Course) (Audio CD)
Look, I've listened to hundreds of audio tapes and CDs for many years. I have the entire collections from Trump to Brian Tracey to Earl Nightingale.

This is my favorite audio CD. I have alreadcy listened to the entire program 3 times and it was well worth it. I haven't even touched the multimedia CD yet. It's very educational and done so well. I want a sequel!
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2 of 2 people found the following review helpful:
5.0 out of 5 stars Branding is important, January 22, 2006
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M. Ford "topmug" (Camarillo, CA United States) - See all my reviews
(REAL NAME)   
This review is from: Branding for Profit (Audio Business Course) (Audio CD)
An excellent branding tutorial. I thought the workbook would be silly filler but it was actually very helpful and was more like taking a course instead of passively listening to the audio. The workbook really does help build a brand and I learned from the audio the importance of building a brand. As a result I am now rethinking my entire product launch. I want to do it right and start with a strong brand that I can use to maximum effect. If you want advice on something, ask someone that has achieved what you want to achieve, who doesnt want to achieve what the Donald has? Dont forget to pick up other books for even more indepth knowlege but if this is the only one you get, you will be doing great.
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1 of 1 people found the following review helpful:
5.0 out of 5 stars Getting clear on the essence of your brand, September 2, 2008
This review is from: Branding for Profit (Audio Business Course) (Audio CD)
Excellent. LIstened several times, did the workbook. Explains clearly what underlies the superficial aspects of your brand (logo, image, etc.). Takes you through the step-by-step process of what makes you special and unique. Essential for any person or business selling services or products that are intangible or complex. Do you have a hard time explaining what it is that you actually do ... in a few seconds? This will enable to do that with clarity and elegance. Highly recommended.
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Branding for Profit (Audio Business Course)
Branding for Profit (Audio Business Course) by Donald Trump (Audio CD - January 1, 2006)
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