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Branding Terror: The Logotypes and Iconography of Insurgent Groups and Terrorist Organizations Hardcover – April 2, 2013


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Product Details

  • Hardcover: 336 pages
  • Publisher: Merrell Publishers (April 2, 2013)
  • Language: English
  • ISBN-10: 1858946018
  • ISBN-13: 978-1858946016
  • Product Dimensions: 8.9 x 6.1 x 1.4 inches
  • Shipping Weight: 1.9 pounds (View shipping rates and policies)
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (6 customer reviews)
  • Amazon Best Sellers Rank: #100,963 in Books (See Top 100 in Books)
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Editorial Reviews

About the Author

ARTUR BEIFUSS works for the United Nations as a counter-terrorism analyst.

FRANCESCO TRIVINI BELLINI is a graphic designer who has created the branding identity of various companies and cultural institutions.

STEVEN HELLER, former Art Director at the New York Times, is the author or co-author of more than 120 books on design and popular culture.

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2 of 2 people found the following review helpful By Henry Berry on May 22, 2013
Format: Hardcover
The Steven Heller doing the Foreword is the noted designer and design critic who as former art director at the N. Y. Times has written or co-authored over 100 books on design and popular culture. In the three-page Foreword, he briefly covers the purpose of logos in general, the grounds for critiquing the logos of the groups whose logos appear in the book (e. g., cliche, too many guns or eagles), and compares the logos to those of the Catholic Church, Coca-Cola, Apple, and other major established cultural presences.

Logotypes and iconography are intended not only as a means of communication--often in the simple terms of "sending a message"--and identity in the public and international sphere, but also as a means of internal, often secret or guarded identification, focus, and cohesion for members of a particular group.

Artur Beifuss is a counter-terrorist analyst for the United Nations. Francesco Bellini is a graphic designer involved in branding for companies and institutions. In Beifuss's Introduction, he notes the logos as a way of branding for a group. Beifuss also notes the book's purpose to help understand by a survey of the 64 logos collected mostly from open sources such as websites "why certain visual elements are preferred over others [and the] certain meanings, emotions, and values" attached to such elements.

The schema used for accomplishing the book's purpose is the same for each "logo". Under the heading of the respective group is its name in the script of its national language (many in Arabic) followed by the translation or approximation in English. Underneath this is a brief overview of the group, and underneath this a chronology of it major terrorist acts.
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2 of 2 people found the following review helpful By James D. Crabtree VINE VOICE on March 25, 2013
Format: Hardcover Verified Purchase
This is a unique book and a vital one if you are interested in terrorist groups. The book has a short chapter on each group, providing a paragraph or two on the background and history of the group, a timeline, a high-quality line drawing of the group's logo with color definitions and the full-color logo. It goes further, explaining the symbology behind the logo.

These logos are important to each group's self-identity, as well as to the identity the group wishes to broadcast to its friends and enemies. It includes a wide range of active groups, from al-Qaeda to the Red Brigades. It does not include ALL the groups, as not all of them have branding and there is some disagreement as to whether other groups are terror groups. The book includes a list of terror groups, including those not featured. A very handy book to have. Also, a unique study of this particular kind of branding.
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1 of 3 people found the following review helpful By Go Masai on June 28, 2013
Format: Hardcover Verified Purchase
what a unique concept. Putting together all the logos of various terror groups over the years. It is amazing how much stars and the color red are used . It was fascinating to see them put all together. The cover was quite brilliant as well .
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