"""[Mathieson’s] timely and useful book demystifies successful practices in a way that should encourage and inspire other marketers... makes for a handy guide that lets marketers know where they stand in the ever-shifting media landscape."" -- Working Knowledge, Harvard Business School
PCB007 (Printed Circuit Board’s e-newsletter): ""...crammed so full of ideas on how to reach, engross, enthrall and embed the consumer into interactive marketing experiences that you get the feeling that the opportunities are limitless.""
Poolonline.com: ""Branding Unbound offers a stimulating read into what can be achieved through mobile or wireless marketing.""
Associations Now: ""This fascinating book is a rollercoaster ride into the powerful imaginations of wireless marketers.""
HBS Working Knowledge (http://hbswk.hbs.edu/): ""[Mathieson’s] timely and useful book demystifies successful practices in a way that should encourage and inspire other marketers.... Branding Unbound is best when it considers practices that are hot right now. It makes for a handy guide that lets marketers know where they stand in the ever shifting media landscape.""
GenerationTarget.com: ""[A] gift of a book…Mathieson tackles the dilemma of presenting wireless marketing strategy to a general corporate audience, and does an admirable job…With patience and clarity, Mathieson explains how McDonald’s, Starbucks, Wal-Mart, and other top names in business are using a vast array of similar innovations to change the customer experience for the better. It will give motivated marketers and branders the confidence to pick up the wireless technology at their disposal and make it work for them.""
BrandChannel.com: ""If you get some or none of the wireless revolution, you should probably come out of the cave and read this book. As for those hyperventilating at the rate of change and connectivity, better to know what's out there than unplug and drop out."""
"""You may have heard some of this, but I guarantee you haven’t heard all of it. The neat thing about this book is the way it brings together, organizes, and puts in your hands relevant information and entertainment from so many different sources all over the world. A bit like wireless really. Sent, appropriately enough, from my blackberry."" -- Andrew Robertson, President & CEO, BBDO Worldwide
""Branding Unbound is an indispensable guide to the emerging opportunities in wireless marketing. Rick Mathieson has given us a forward-looking perspective that succeeds in being both visionary and grounded in reality.""
-- Ingrid Bernstein, Senior Vice President, Director of Creative and Strategy, iDeutsch
""The road map to the right now. Provocative. Up to date, to the last nanosecond.""
-- Steve Simpson, Partner, Creative Director, Goodby, Silverstein & Partners
""BRANDING UNBOUND is a must read for advertisers looking to stealA glimpse into what could be the future of advertising...Mathieson is a gifted and talented writer, and BRANDING UNBOUND at its outstanding
best does for wireless what the Cluetrain Manifesto did for the Internet.Geeks and marketing execs alike will love this book, which is by far one of the best marketing books of the year."" -- Midwest Book Review
""[Mathieson’s] timely and useful book demystifies successful practices in a way that should encourage and inspire other marketers ... BRANDING UNBOUND makes for a handy guide that lets marketers know where they stand in the ever-shifting media landscape."" -- Working Knowledge, Harvard Business School
""[A] gift of a book...Mathieson tackles the dilemma of presenting wireless marketing strategy to a general corporate audience, and does an admirable job...With patience and clarity, Mathieson explains how McDonald’s, Starbucks, Wal-Mart, and other top
names in business are using a vast array of similar innovations to change the customer experience for the better. It will give motivated marketers and branders the confidence to pick up the wireless technology at their disposal and make it work for them."" -- Generation Target
""If you get some or none of the wireless revolution, you should probably come out of the cave and read this book. As for those hyperventilating at the rate of change and connectivity, better to know what's out there than unplug and drop out."" -- brandchannel.com
""Mathieson...provides plenty of real-world examples of
forward-thinking companies and the risks and rewards
of this sort of strategy. All in all the book is a good read
of what is happening right now.""-- MakoVision, Handpicked News for Internet Developers
""It’s challenging to keep up with all the new titles
published addressing electronic marketing
techniques, technology and philosophy
…Mathieson’s BRANDING UNBOUND
rates as the most readable."" -- Library Journal
""A book on marketing that throws so many marketing and merchandising ideas at you that you have to slow down just to process all the information. When was the last time you read anything on marketing that did that?...BRANDING UNBOUND is...crammed so full of ideas on how to reach, engross, enthrall
and embed the customer into interactive marketing experiences that you get the feeling that the opportunities are limitless."" -- PCB 007"
