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Branding Your Business: Promoting Your Business, Attracting Customers and Standing out in the Market Place (Business Enterprise) Paperback – May 1, 2008


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Product Details

  • Series: Business Enterprise
  • Paperback: 224 pages
  • Publisher: Kogan Page (May 1, 2008)
  • Language: English
  • ISBN-10: 0749450738
  • ISBN-13: 978-0749450731
  • Product Dimensions: 6.3 x 0.7 x 9.1 inches
  • Shipping Weight: 1.1 pounds
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Best Sellers Rank: #1,588,405 in Books (See Top 100 in Books)

Editorial Reviews

Review

""Deserves a spot in any business library."" -- The Midwest Book Review

About the Author

James Hammond has over 30 yea

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1 of 2 people found the following review helpful By Midwest Book Review on July 11, 2008
Format: Paperback
Coca Cola, Kentucky Fried Chicken, Fruit of the Loom - all names which provoke images to consumers. "Branding Your Business: Promoting Your Business, Attracting Customers and Standing Out in the Market Place" examines how brands are is essential to the business of anyone who wants to gain a strong market share. Exploring how brands make a grand mark in people's minds and how to use those emotions to sell one's product, "Branding Your Business: Promoting Your Business, Attracting Customers and Standing Out in the Market Place" is highly recommended for any community library business collection and anyone who may have to manage a brand.
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1 of 2 people found the following review helpful By Yasuhiro Ito on May 28, 2008
Format: Paperback
Very much useful and interesting, because this is emphasizing the importance of emotional aspect of brand.Branding Your Business: Promoting Your Business, Attracting Customers and Standing Out in the Market Place (Business Enterprise)
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