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1 of 2 people found the following review helpful:
5.0 out of 5 stars
Exploring how brands make a grand mark in people's minds,
By Midwest Book Review (Oregon, WI USA) - See all my reviews
This review is from: Branding Your Business: Promoting Your Business, Attracting Customers and Standing Out in the Market Place (Business Enterprise) (Paperback)
Coca Cola, Kentucky Fried Chicken, Fruit of the Loom - all names which provoke images to consumers. "Branding Your Business: Promoting Your Business, Attracting Customers and Standing Out in the Market Place" examines how brands are is essential to the business of anyone who wants to gain a strong market share. Exploring how brands make a grand mark in people's minds and how to use those emotions to sell one's product, "Branding Your Business: Promoting Your Business, Attracting Customers and Standing Out in the Market Place" is highly recommended for any community library business collection and anyone who may have to manage a brand.
1 of 2 people found the following review helpful:
5.0 out of 5 stars
business,
By
This review is from: Branding Your Business: Promoting Your Business, Attracting Customers and Standing Out in the Market Place (Business Enterprise) (Paperback)
Very much useful and interesting, because this is emphasizing the importance of emotional aspect of brand.Branding Your Business: Promoting Your Business, Attracting Customers and Standing Out in the Market Place (Business Enterprise)
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Branding Your Business: Promoting Your Business, Attracting Customers and Standing Out in the Market Place (Business Enterprise) by James Hammond (Paperback - May 28, 2008)
Used & New from: $16.40
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