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Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself (Que Biz-Tech) [Paperback]

by Erik Deckers, Kyle Lacy
4.4 out of 5 stars  See all reviews (54 customer reviews)

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Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself (2nd Edition) (Que Biz-Tech) Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself (2nd Edition) (Que Biz-Tech) 4.1 out of 5 stars (7)
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Book Description

December 27, 2010 0789747278 978-0789747273 1

Use Social Media to Build a Great Personal Brand–and a Great Career!


Need to demonstrate more value to customers or employers? Want a new job or career? Use social media to build the powerful personal brand that gets you what you want! In Branding Yourself, two leading social media consultants show how to use today’s social media platforms to attract new business and job opportunities you’ll never find any other way. Erik Deckers and Kyle Lacy show you how to supercharge all your business and personal relationships…demonstrate that you are the best solution to employers’ or partners’ toughest problems…become a recognized thought leader…and translate your online network into great jobs, great projects, and a great career!


Discover how to:

• Build an authentic storyline and online identity that gets you the right opportunities

• Choose the best social media tools for your personal goals

• Blog your story boldly and effectively

• Promote your events, accomplishments, victories…and even defeats and lessons learned

• Integrate online and offline networking to get more from both

• Reach people with hiring authority and budgets on LinkedIn

• Use Twitter to share the ideas and passions that make you uniquely valuable

• Launch an online branding program that really gets noticed

• Avoid “killer” social networking mistakes

• Leverage your online “expert” status to become a published author or public speaker

• Measure the success of your social media branding

• Get new projects or jobs through your online friends and followers


Editorial Reviews


Praise for Branding Yourself


"Branding Yourself is a good beginner's guide on how to build an online presence using social networks and blogs that will turn you into a thought leader or expert or just get you a job."

–Dan Schawbel, #1 International Bestselling Author of Me 2.0


"The biggest problem most people have with embracing the power of online networking and personal brand building is they don't know where to start. Erik Deckers and Kyle Lacy take out the guesswork and roll the dice with platforms to find the right combination for you in this book. The book is a recipe for success...your success."

 –Jason Falls,


 “In this exceedingly useful book, Erik Deckers and Kyle Lacy provide step-by-step guidance for building and maintaining powerful personas. With wit, wisdom, and numerous expert tips, Branding Yourself is the new roadmap for navigating the sometimes complex world of personal branding. If your best marketing plan is you (and it is), then Branding Yourself should be your playbook.”

 –Jay Baer, Coauthor of The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter, and More Social


"Our parents taught us to find a great job with benefits, put money toward retirement, buy a home, and work hard, and you'll reap the benefits. Our parents were wrong. The job market was downsized; the retirement account was ransacked; the house lost its value; and working hard has only put you in the unemployment line. Those who personally branded themselves were able to capitalize on the down-turned economy, and their businesses exploded. Erik Deckers and Kyle Lacy are providing you the blueprint for kicking off your brand and effectively leveraging online technologies to transform your future. [This book is] a must read."

–Douglas Karr, Founder of the Marketing Technology blog, CEO of DK New Media, and Author of Corporate Blogging for Dummies


"In an environment filled with philosophy, platitudes, and '30,000-foot views,' Erik Deckers and Kyle Lacy give us a refreshing how-to guide for actually doing something meaningful through social media. Here's a trustworthy book to help you (and me) take real action to leverage emerging tools to create customers and make them happy!"

–Trey Pennington, Entrepreneur, Story Prospector, Author of Spitball Marketing

About the Author

Erik Deckers is the co-owner and vice president of creative services of Professional Blog Service, a ghost blogging and social media agency. He has been blogging since 1997 and speaks widely on social media topics. He is also a newspaper columnist and award-winning playwright.


Kyle Lacy is founder and CEO of Brandswag, a digital marketing firm working with businesses large and small. His blog,, has been featured on The Wall Street Journal online and many other blogs. He is also constantly ranked in many top blog sites around the world, most recently AdAge 150.


Deckers and Lacy coauthored Twitter Marketing For Dummies.

Product Details

  • Series: Que Biz-Tech
  • Paperback: 304 pages
  • Publisher: Que Publishing; 1 edition (December 27, 2010)
  • Language: English
  • ISBN-10: 0789747278
  • ISBN-13: 978-0789747273
  • Product Dimensions: 9 x 6.1 x 0.7 inches
  • Shipping Weight: 14.9 ounces
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (54 customer reviews)
  • Amazon Best Sellers Rank: #731,619 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews
29 of 29 people found the following review helpful
I loved it. The title was good, but I thought it would have been better if "self promotion" had been included in it somewhere. Quite a while ago, back in 1997, I purchased and read 101 Ways To Promote Yourself: Tricks Of The Trade For Taking Charge Of Your Own Success which was all about self promotion and devoted just one chapter of 101 chapters to the Internet. I still love that book since so much of the theory behind it is still applicable today. However, the way to do things now is on the Internet, not through the print media and snail mail. That's where the instant book being reviewed comes in.

Branding yourself is a neat book. It is written by two guys who decided they wanted to get better known, better thought of, and develop connections or relationships with people so they would not get pidgeon holed in one opportunity and be stuck there since they don't know all that many people. While it is great to brand yourself so you have something to promote, personally I am turned off by the term "branding." I like to think more in terms of focusing on something so you can ultimately be considered an expert or authority on what you do. Yes, this is branding, but it's also a strategy regarding how to go about making something successful whether it be a person, a business, or something else that can be marketed to make money.

The focus of this book is to help someone better promote THEMSELVES. However, most of what is discussed here is equally applicable to promoting a professional services firm or other similar small business. And much of what is discussed here can be adapted so the marketer of any small business can grow his or her company very well on a limited budget.
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10 of 10 people found the following review helpful
5.0 out of 5 stars A must read February 7, 2011
A must read for anyone trying to get a job or their career to the next level. No only was it fun and easy read, I am not aware of a better book that deals with personal branding via social media in such a direct and easy to digest manner. Business schools should require that all students read it. I am looking forward to more books by these dynamic and forward thinking authors.
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8 of 8 people found the following review helpful
5.0 out of 5 stars Great new resource December 27, 2010
Format:Paperback|Verified Purchase
Indianapolis social media experts Erik Deckers and Kyle P. Lacy have put together a great resource for those wishing to make the most of social media. Particularly recommended for those new to the possibilities that online networking offer. Expand your job search, make connections through a unique and fast growing channel. Do it better by consulting this book.
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3 of 3 people found the following review helpful
Branding Yourself (2010) gives a crash-course in social media and informs readers how to create their own personal brand. Social media is a constantly evolving field and material on this topic becomes obsolete very quickly - this book offers and up to date and informative look and social media and social business. Branding Yourself covers everything from basic topics such as how to create a twitter account and what to tweet - to advanced information about gaining followers, applications and tools that can enhance one's twitter activity, and using this platform to enhance and promote their own personal brand. Staying true to its title, Branding Youself gives step by step instruction as to how one can create their own personal brand online and use it to their advantage. Branding oneself can be beneficial in so many ways, and I would recommend this book to anyone who wants to learn more about how creating a personal brand can benefit them.
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2 of 2 people found the following review helpful
2.0 out of 5 stars For old people or technologically disabled persons April 4, 2013
Format:Paperback|Verified Purchase
Not that the book is bad, it's just not for me. Or any other 21st century Amazon-buying person that knows how to take care of your Facebook, Twitter and Linkedin profiles so that you don't seem awkward or plain stupid. But the again, we must accept there are people who just don't know, and those should buy this book.
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2 of 2 people found the following review helpful
5.0 out of 5 stars Branding Yourself March 7, 2012
Format:Paperback|Verified Purchase
Branding Yourself literally changed my life. This book not only gave a very detailed step by step of "How-To"s but also what not to do's and "Why"s, which I found equally important. Reinventing myself in my 50's due to the economic melt down has been a struggle. In less than 2 mo. after reading this book, I've been experiencing magic. Thank you Kyle and Erik! You two are awesome!
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2 of 2 people found the following review helpful
5.0 out of 5 stars Branding Yourself November 14, 2011
I had to read this book for a class. It is full of valuable information on using tools like Twitter, Blogs and other social media mediums to brand yourself.I recommend it to anyone wanting to use their social media sites to add value to their name.
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2 of 2 people found the following review helpful
4.0 out of 5 stars MUST READ for any business person! November 14, 2011
This book is a must read for any business person. Or any person who uses social media at all really. It will teach you how to break bad internet habits and create good ones. It will show you the way to increased internet visibility for you or your business. The good news is, you can't fail if you don't give up! READ THIS BOOK!
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Most Recent Customer Reviews
2.0 out of 5 stars Only good for Noobs
This is the first time I am rating a book this low. I bought this book to learn about social media and to effectively employ it for my professional career. Read more
Published 12 months ago by An Author
4.0 out of 5 stars good advice, but the writing could be better
Branding and having a web presence is important and the book explains how and why, but it has its shortcomings. Read more
Published 22 months ago by O. Long
5.0 out of 5 stars Branding Yourself: A Winning book on Developing Your Personal Online...
Many professionals I meet do not have a clue about the importance of their online brand. I have been in marketing for more than 20 years and have developed and implemented several... Read more
Published 23 months ago by Terry Sullivan
1.0 out of 5 stars Save your money
Save your money. This book is made of a series of cliches that you most certainly already know. Besides, all this stuff is on the web for free.
Published on January 6, 2012 by CT06897
5.0 out of 5 stars Branding Yourself: Great Resource for the Social Media Beginner or...
This book is a great resource for the social media beginner or someone who wants to perfect their web presence and reputation. Read more
Published on November 14, 2011 by Elliott r Fryback
5.0 out of 5 stars Outstanding Book!
I was a bit skeptical about what this book might have to offer about social media. It was assigned for a personal branding class I am taking at the University of Nevada. Read more
Published on November 14, 2011 by Lauren
4.0 out of 5 stars Branding Yourself Book Review
Branding Yourself was a great introductory book into the world of social media. It gives the basics to every site you will need to use for social as twitter, many different blog... Read more
Published on November 13, 2011 by Jamie Olander
4.0 out of 5 stars Great personal branding book for beginners
Good book for those who are not yet familiar with the power of social media. This read will help them transition toward the transformation of their own personal brand. Read more
Published on November 13, 2011 by Joe Falore
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