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Branding Yourself: How to Look, Sound & Behave Your Way to Success Paperback – December 1, 2000

ISBN-13: 978-0330481489 ISBN-10: 0330481487

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Product Details

  • Paperback: 389 pages
  • Publisher: Pan Books (December 2000)
  • Language: English
  • ISBN-10: 0330481487
  • ISBN-13: 978-0330481489
  • Product Dimensions: 9 x 6 x 1.2 inches
  • Shipping Weight: 1.1 pounds
  • Average Customer Review: 3.7 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Best Sellers Rank: #2,436,141 in Books (See Top 100 in Books)

Customer Reviews

3.7 out of 5 stars
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Most Helpful Customer Reviews

3 of 3 people found the following review helpful By Ruth Edlund on October 21, 2003
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I had great hopes for this book, written by one of the consultants who helped make Cindy Jackson (of _Living Doll_ fame, known for having transformed herself into a beauty by an effort of will) what she is today. However, the information contained in this book was very, very basic stuff that repeats itself every few months in fashion magazines: make sure your nails are in good repair before an interview, wear clothes that fit, etc. There really isn't much in this book about what it means to create, convey, and maintain a personal brand identity.
Weirdest tip: if you have clammy hands, carry a can of spray deodorant around and dose yourself before you have to shake hands.
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5 of 7 people found the following review helpful By Janet Yau, Oi Che (CityU) on February 7, 2004
Base on 15 years¡¦ experience on image consultation, Mary Spillane wrote this excellent book, BRANDING YOURSELF. In the past, I read many books about image building. However, none of the books like Mary¡¦s one that provide tons of real examples and practical tips on image development.
At the beginning of this book, Mary pointed out a main reason for building our ¡§Brand¡¨, which was ¡§Career¡¨. She emphasized that an appropriate image can enhance our opportunity on getting a job, a promotion or even a business.
After understood the reason on branding ¡§OURSELF¡¨. Mary guided us to build our PBI, Personal Brand Identity, and to live it by sound, look and act, which supported by abundant examples.
All of the examples are concrete and poignant, which help me to understand and remember her points. The case of Karen, who was anorexic, inscribes the debt of gratitude on my mind. The case is about how to create a ¡§Bang Beginning¡¨ for a presentation. First of all, Mary caught my attention by saying that Karen¡¦s presentation was ¡§one of the best presentations I heard lasted only 5 minutes¡¨. Then, she described how Karen impressed her graphically, which help me to visualize that scene and to feel Karen¡¦s influence.
Except providing wonderful examples, Mary¡¦s tips on image building are practical and extremely attentive to minute details. For examples, she said that it is better to use words which begin with ¡§B¡¨ and ¡§P¡¨ when doing sound check, instead of using ¡§Testing, testing, 1, 2, 3, 4.¡¨
Also, some of the tips are novel but useful that I can¡¦t find in same kind of books.
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8 of 12 people found the following review helpful By Liz Baker on September 4, 2001
This book is a fast and first-rate read for anyone wanting to improve their performance and create a winning impression. Mary's style is approachable and direct. However many years of work experience you have, growing competition and pace of change in the workplace make building your personal brand critical for business success. It's your edge, your uniqueness and the value-add you offer your employer.
This book will help you discover your distinctiveness.
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