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Brandjam: Humanizing Brands Through Emotional Design. Hardcover – December 15, 2006

4.7 out of 5 stars 3 customer reviews

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Editorial Reviews

About the Author

Marc Gobé is the cofounder and former CEO of Desgrippes Gobé, one of the top ten branding firms in the world. He is now the president of Emotional Branding, LLC, a New York-based experimental think tank and consulting firm. A sought-after public speaker, Gobé has received numerous design awards from publications and institutions including ID, Interiors, and Graphis magazines; VM+SD; the Brand Design Association; the Art Directors Club; and CLIO. He is a member of the exclusive, world-class network of Vantage Marketplace, LLC, a subsidiary of Goldman Sachs. He is a regular design columnist on BusinessWeek.com and the author of three previous books, Emotional Branding (2001), Citizen Brand (2002), and Brandjam (2007). He lives in New York City.
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Product Details

  • Hardcover: 352 pages
  • Publisher: Allworth Press; 1 edition (March 1, 2007)
  • Language: English
  • ISBN-10: 1581154682
  • ISBN-13: 978-1581154689
  • Product Dimensions: 6.2 x 6.4 x 9.2 inches
  • Shipping Weight: 1.3 pounds (View shipping rates and policies)
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Best Sellers Rank: #1,755,456 in Books (See Top 100 in Books)

More About the Author

Mark Gobé is the founder, chairman, and CEO of Desgrippes Gobe, one of the world’'s top ten brand image creation firms. His previous books are Emotional Branding, reviewed and revered around the world, and Citizen Brand. Gobé, the winner of several international design awards, lives in New York City.

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Top Customer Reviews

Format: Hardcover
Gobe can be very wordy and hard to read. Fortunately, he has little insights section at the end of every chapter and summarize the main points for you. It's an excellent book on how design affects marketing and consumer behavior.
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Format: Hardcover
Brands today must shift from commodity status to associations with emotion and inspiration - thus 'brandjamming', a metaphor Marc Gobe uses to support the idea that brands which succeed best connect with culture and emotions. Chapters tell how to encourage collaboration, innovation and intuition to support 'brandjamming', drawing on the author's vast experience as CEO of one of the world's top ten brand image creation firms. College-level students of business will find this real-world perspective goes beyond theory to create a foundation of standards and basics essential to re-vamping the brand association process, making BRANDJAM: HUMANIZING BRANDS THROUGH EMOTIONAL DESIGN a top pick.
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Format: Hardcover Verified Purchase
Brandjam from Marc Gobe is right on the money. Marketers must start paying attention to the emotional connection between the brand and the consumer. Gobe leverages his vast experience to demonstrate this in a clear and easy to understand way, using very relevant examples. A great marketing book.

Stephan Sigaud,

President

Harris Interactive Loyalty
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