Brandraising and over one million other books are available for Amazon Kindle. Learn more
  • List Price: $38.00
  • Save: $17.75 (47%)
Rented from apex_media
To Rent, select Shipping State from options above
Due Date: Dec 20, 2014
FREE return shipping at the end of the semester. Access codes and supplements are not guaranteed with rentals.
Qty:1
  • List Price: $38.00
  • Save: $11.07 (29%)
FREE Shipping on orders over $35.
Only 11 left in stock (more on the way).
Ships from and sold by Amazon.com.
Gift-wrap available.
Add to Cart
Trade in your item
Get a $9.34
Gift Card.
Have one to sell? Sell on Amazon
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See this image

Brandraising: How Nonprofits Raise Visibility and Money Through Smart Communications Hardcover – December 21, 2009

ISBN-13: 978-0470527535 ISBN-10: 0470527536 Edition: 1st

Buy New
Price: $26.93
Rent
Price: $20.25
35 New from $22.61 25 Used from $19.75
Amazon Price New from Used from
eTextbook
"Please retry"
Hardcover
"Please retry"
$26.93
$22.61 $19.75

Free%20Two-Day%20Shipping%20for%20College%20Students%20with%20Amazon%20Student



Frequently Bought Together

Brandraising: How Nonprofits Raise Visibility and Money Through Smart Communications + The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause + Social Media for Social Good: A How-To Guide for Nonprofits
Price for all three: $76.20

Buy the selected items together

NO_CONTENT_IN_FEATURE

Save up to 90% on Textbooks
Rent textbooks, buy textbooks, or get up to 80% back when you sell us your books. Shop Now

Product Details

  • Hardcover: 208 pages
  • Publisher: Jossey-Bass; 1 edition (December 21, 2009)
  • Language: English
  • ISBN-10: 0470527536
  • ISBN-13: 978-0470527535
  • Product Dimensions: 8.5 x 5.6 x 0.9 inches
  • Shipping Weight: 12.8 ounces (View shipping rates and policies)
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (37 customer reviews)
  • Amazon Best Sellers Rank: #219,072 in Books (See Top 100 in Books)

Editorial Reviews

Review

"Sarah Durham, author of 2009's Brandraising, founded communications firm Big Duck in 1994 to help nonprofits raise money, gain visibility, and make effective use of social media. After 16 years, Big Duck continues to assist organizations from the Cancer Research Institute to the Women's Sports Foundation in building strong relationships with key constituents both online and off." (Fast Company, March 23, 2010)

From the Inside Flap

Brandraising

In today's uncertain marketplace, every nonprofit organization faces the same core challenge: how to demonstrate value and win charitable dollars with limited staff, budget, and communications experience.

Brandraising offers nonprofit leaders a proven approach to fundraising that puts the focus on marketing, branding, and communications. In this vital resource, Sarah Durham—an acclaimed nonprofit communications expert—reveals the importance of an integrated marketing and fundraising plan based on a foundation of clear mission and relevant strategy. She offers detailed, practical guidance for building a recognizable and meaningful brand, and developing a comprehensive, multi-level communications strategy.

Brandraising is a holistic approach to communications that involves everyone within the organization—board, staff leadership, volunteers, program staff and in some cases funders and donors. Readers will learn how to coordinate every aspect of their branding and communications efforts, from start to finish.

Durham shows how to boost fundraising, programs and advocacy efforts by

  • Articulating an organizational profile: vision, mission, values, objectives, position, personality

  • Developing a solid identity: visual platform, messaging platform

  • Conducting smart outreach: online, print, in person, on air, mobile

  • Moving beyond brandraising: measuring communications impact on programs, fundraising and advocacy, and sustaining successful communications as change occurs

The Brandraising method enables nonprofits to raise more money, reach a wider program audience, and maintain closer contact with legislators, the media, and the community.


More About the Authors

Discover books, learn about writers, read author blogs, and more.

Customer Reviews

4.8 out of 5 stars
5 star
34
4 star
1
3 star
0
2 star
1
1 star
1
See all 37 customer reviews
Highly recommend this book to any nonprofit to help with their branding efforts!
TFEC
Brandraising has been a vital guide as I've built a forward-looking communications strategy that has resulted in significant new funding for our programs.
Louisa Benton
Sarah Durham organizes the steps to evolve your nonprofit brand into an easy to understand format.
TheoMN

Most Helpful Customer Reviews

14 of 14 people found the following review helpful By B. McEwan TOP 1000 REVIEWERVINE VOICE on December 13, 2009
Format: Hardcover
In Brandraising author Sarah Durham has adapted the core principals of corporate branding to apply specifically to nonprofit organizations and their communication and fund raising efforts. Her topic is particularly timely today, given that nonprofits are finding it increasingly difficult to raise money in the current economic climate.

The key concept here is that a clear strategy and distinctive organization identity must underlie every successful fund raising initiative. And, much like a barn raising on the frontier, the cooperation of everyone in a nonprofit group is required for success. Orchestrated collaboration, according to Durham, is what nonprofit branding is all about, and to highlight this connection she has coined the term "brandraising."

Durham advocates a three-tiered approach to nonprofit branding. Contrary to popular assumptions, branding is far more than an alluring logo or a clever tag line. It starts at the organization level with basic strategy. This is where the leadership takes time to consider the vision of the nonprofit, its mission, values, audiences and objectives. This stage is followed by the identity level, which includes the pieces that are most often associated with branding - the organization's visual identity and messages. The most tactical stage, which Durham calls the experiential level, defines the venues through which an organization interacts with its audiences, or customers. This includes online communication channels such as Facebook, mobile platforms available through smart phones, and traditional print, broadcast and in-person avenues.

Brandraising explains in detail how each of these levels is achieved, as well as how a new organizational identity is launched and maintained.
Read more ›
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
5 of 5 people found the following review helpful By John Haydon on August 1, 2011
Format: Hardcover
If you run a nonprofit, you need to buy this book. Period. Brandraising is the smartest book written on branding for causes and organizations

What you'll learn from it is how branding affects every area of your nonprofit - from fundraising, to grants, to volunteering. You'll also learn how to make specific changes in your brand strategy (and how to develop a brand strategy if you don't have one) that will directly impact outcomes and sustainability.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
5 of 5 people found the following review helpful By Kristine Merz on March 9, 2010
Format: Hardcover Verified Purchase
This is a book that is long overdue in the nonprofit sector. Sarah is an expert voice in the nonprofit marketing community and has captured and organized every major concept you need to understand. Even if you are a seasoned pro, you will find this book valuable and if you are looking to gain understanding about the right way to go about marketing communication and Brandraising for a nonprofit, than look no further. You will go back to this book over and over to remind yourself to take the long view and really learn best practices for developing audience-centered marketing communication that will raise awareness, connect with donors and funders, and inspire action. Sarah does a great job at explaining what the core organization levels of marketing are and then connects them to visual identity, messaging, and the forms that communication take online, in print, mobile-you get the picture. So if you want it all in plain simple English and you think that branding does not apply to nonprofits, well get ready to have your eyes opened.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
4 of 4 people found the following review helpful By Jennifer W. Hinman on February 16, 2010
Format: Hardcover
This is the book I wish I had written on how nonprofits can manage branding to help their organizations succeed! It should be required reading for all nonprofit professionals, regardless of job title, because it clearly and simply explains the importance of branding. Often a confounding subject for nonprofit leaders to master, the author makes the concept easy to understand and, more importantly, gives practical advice for how to manage a branding process. I have made this required reading for my nonprofit management graduate students, and will recommend it to our clients at Mission Minded as well.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
3 of 3 people found the following review helpful By Alice Longworth on July 30, 2012
Format: Hardcover Verified Purchase
Required reading for anyone interested in, or responsible for, nonprofit communications. Sarah clearly and concisely explains and illustrates, with vivid metaphor and precise example, the process and principles behind successful, well-considered communications. "Brandraising" provided me with a conceptual framework and a helping hand in articulating best practice to others.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
3 of 3 people found the following review helpful By S. Marshall on March 19, 2010
Format: Hardcover
I've been in the advertising and marketing fields for years and now work in development at a non-profit. I am familiar with the concepts Sarah Durham outlines in her book, but she does such a great job explaining them that I found myself turning down pages throughout the book so I could return to specific sections. Very informative and easy to understand. Brandraising does a terrific job demystifying marketing concepts to people in the non-profit world who are skepical of the for-profit world of advertising.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
2 of 2 people found the following review helpful By Scott Ginsberg on July 24, 2012
Format: Hardcover Verified Purchase
Non-profits are experts at doing good -- not branding. Sarah's book gives them an overview of everything they need to know for their mission to thrive. Recommended highly to anyone in that sector!
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
2 of 2 people found the following review helpful By Ash K on August 20, 2010
Format: Hardcover
For someone with a background in journalism, this book provides a very clear window into the world of messaging and branding. The model is easy to follow, and the "positioning" discussion is incredibly useful to drive through the white noise within any nonprofit organization and the community within which it resides. Great case examples, and the book is a powerful reminder that work around tactics before fully fleshing out organizational profile is putting the cart before the horse. Would highly recommend!
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again

Customer Images

Most Recent Customer Reviews

Search