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Brands of Faith: Marketing Religion in a Commercial Age (Media, Religion and Culture) Paperback – November 3, 2007

ISBN-13: 978-0415409773 ISBN-10: 0415409772 Edition: 1st

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Product Details

  • Series: Media, Religion and Culture
  • Paperback: 256 pages
  • Publisher: Routledge; 1 edition (November 3, 2007)
  • Language: English
  • ISBN-10: 0415409772
  • ISBN-13: 978-0415409773
  • Product Dimensions: 6.1 x 0.5 x 9.2 inches
  • Shipping Weight: 12.6 ounces (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Best Sellers Rank: #1,289,234 in Books (See Top 100 in Books)

Editorial Reviews


'This illuminating, thoughtful, and important analysis of faith branding explains a great deal about the current crossover of entertainment and religion in the US...Highly recommended.' – R. Ray, Mississippi State University, CHOICE

'Brands of Faith offers a valuable reassment of religion in a globalized post-industrial economy. Einstein introduces the histories of television and marketing as much-needed conversation partners for anyone interested in religion in America today. Her expertise in media and marketing is essential for such an exploration and both Communcations and Religious Studies scholars with benefit from her emphatic bridging of these worlds.' – The Communication Review

'Brands of Faith is a welcome addition to the larger body of work on religion and consumer culture. Because of Einstein's business acumen, she offers a perspective unavailable to most religion scholars. ... [A] lively read that will enlighten those looking for an interpretive lens through which to view the spectactular success of contemporary religious commodities.'Aaron K. Ketchell, University of Kansas, USA

About the Author

Mara Einstein is an Associate Professor of Media Studies at Queens College as well as a professor at the business school at New York University.  Prior to teaching, she worked as a marketing executive at NBC and MTV Networks as well as at a number of major advertising agencies. 

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Most Helpful Customer Reviews

5 of 7 people found the following review helpful By Karyn Slutsky on January 29, 2008
Format: Paperback
This book really helped me to understand why red strings were so in vogue these past few years and why Christian music and books have invaded B&N. It also gave me insight into why our political system is being overrun by religion. Einstein is a professor of media studies and a former MTV Networks exec. so she really knows her stuff in terms of marketing and how it infiltrates our consciousness. She does a great job in explaining how the lines between religion and popular culture have become blurred. While the book provides a great analysis of the growth in Christian media, the real payoff is in the chapter that compares Joel Osteen to Oprah Winfrey.
Also, don't let the picture on the cover confuse you. It's not just about Christianity. All faiths are affected by the marketing of religion and the chapter on Kabbalah (with a great explanation of the Madonna influence) is truly entertaining.
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More About the Author

Mara Einstein has been working in or writing about the media industry for the past 20 years. She has enjoyed stints as an executive at NBC, MTV Networks, and at major advertising agencies working on such accounts as Miller Lite, Uncle Ben's and Dole Foods.

In addition to her books, Dr. Einstein has written for Newsday, Broadcasting & Cable, Ad Age and a number of popular blogs as well as having her work appear in academic journals and edited texts. She is currently working on a book about stealth marketing. Dr. Einstein is a Professor at Queens College and an independent marketing consultant.

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Brands of Faith: Marketing Religion in a Commercial Age (Media, Religion and Culture)
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