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2.0 out of 5 stars
Broad overview on gaming,
By Shialun (Los Angeles, CA) - See all my reviews
This review is from: Brands and Gaming: The Computer Gaming Phenomenon and the Impact of Brands on Gaming (Hardcover)
This book gives a broad overview on the gaming industry and heavily uses Electronic Arts in most of its examples. In fact, I would not be surprised if it was endorsed by EA. Because of this narrow focus, the book largely largely ignores other companies that are doing innovative things in gaming. To this effect it does nothing to predict the success of Guitar Hero. And although EA has successful titles, it also fails to present the many other ones that have failed. It paints an all too rosy picture.The frameworks used to analyze the industry are also too sweeping and broad with little analysis involved. The prose is oftentimes subjective. All in all, the industry could have been represented more objectively and analytically. |
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Brands and Gaming: The Computer Gaming Phenomenon and the Impact of Brands on Gaming by Matt Avery (Hardcover - March 3, 2006)
$59.00 $47.56
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