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Brands and Rousers: The Holistic System to Foster High-Performing Businesses, Brands and Careers Hardcover


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Product Details

  • Hardcover: 269 pages
  • Publisher: LID Publishing, Inc. (November 26, 2012)
  • Language: English
  • ISBN-10: 0985286407
  • ISBN-13: 978-0985286408
  • Product Dimensions: 9.1 x 6.1 x 0.9 inches
  • Shipping Weight: 1.3 pounds (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Best Sellers Rank: #2,382,615 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Luis Gallardo is a global brand and marketing leader and expert in the areas of strategic brand management, brand engagement, brand expression, marketing, communications, business development, and reputation management. Former managing director of global brand & marketing at Deloitte, Luis provided leadership to Deloitte's member firm network of more than three thousand marketing and communications professionals.


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Most Helpful Customer Reviews

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Engaging, smart, always looking for the full picture.

I like the way the Author thinks of brand management in a holistic way, from a multi-stakeholder and multi-channel perspective. Is common to find business and brand management books that focus on very specific aspects of marketing. This book opens your mind to a whole new level. A level where multiple variables are interconnected, from what you learn in the book not paying attention to the whole system and they way it works jeopardizes sustainable growth.

I must read for CEOs, Brand, Communications and Marketing leaders.
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