Brandscaping: Unleashing the Power of Partnerships
and over one million other books are available for Amazon Kindle. Learn more
Flip to back
Flip to front
Brandscaping: Unleashing the Power of Partnerships Paperback – August 15, 2012
$21.26
FREE Shipping on orders over $35.
In Stock.
Ships from and sold by Amazon.com.
Gift-wrap available.
Frequently Bought Together
NO_CONTENT_IN_FEATURE
Start reading Brandscaping: Unleashing the Power of Partnerships on your Kindle in under a minute.
Don't have a Kindle? Get your Kindle here, or download a FREE Kindle Reading App.
Don't have a Kindle? Get your Kindle here, or download a FREE Kindle Reading App.
Check out the Digital Design Bookstore, a new hub for photographers, art directors, illustrators, web developers, and other creative individuals to find highly rated and highly relevant career resources. Shop books on web development and graphic design, or check out blog posts by authors and thought-leaders in the design industry. Shop now
Product Details
|
Editorial Reviews
Review
Best Business Book I've Read in 2012
"This just may be the best business book I've read in 2012! Andrew Davis has hit a home run with this book!"
- Bernie Borges | Author, Marketing 2.0: Bridging the Gap between Seller and Buyer Through Social Media Marketing, Founder & CEO, Find & Convert
...Redefining tired notions...
"Brandscaping holds the promise of redefining tired notions of paid, earned and owned media. Andrew Davis shares dozens of great stories of companies that have grown their markets by forming unconventional partnerships to create content their audiences can't get enough of."
- Mike O'Toole | President and Partner, PJA Advertising
Gamechanging!
"Brandscaping crystallizes the very complex issues facing marketers today with an amazing blend of home-run success stories, in the trenches insight and an optimistic challenge for every business leader to ask: "what if"?"
- Steve Rotter | Vice President, Marketing, Brightcove & technology entrepreneur
Finally a framework...
"There are thousands of ways to put content marketing to work in our businesses. Finally, we have a framework with which to implement content of all kinds -- the Brandscape. Chock full of examples, Brandscaping architects the process of reaching out to prospects and customers with a consistent eye toward growing our brands and businesses. This is a must-read for any modern marketer."
- Brian Massey | Author of Your Customer Creation Equation
From the Inside Flap
Look, if you want to raise awareness for your brand, buy advertising--lots of it. Buy banner ads, Facebook ads, and sponsored tweets. Buy Google Adwords and television commercials. Buy space in magazines and air time on the radio. But realize this: the space you buy isn't permanent, and the time you buy is fleeting.
On the other hand, if you want to increase demand for your products, create content--lots of it. And not just any content, but great content. Great content shows people how your product or service can impact their lives. It gets people to buy your stuff more often--for the right reasons--and leave more satisfied. But creating great content--the right kind of content--isn't easy. You're going to need partners. You're going to have to brandscape.
So, if you want to buy more advertising, don't read this book. It's a huge waste of time and your hard-earned money. There are too many great books out there about everything from developing effective advertising strategies to creating a successful campaign.
So, if you want to raise awareness, go buy ads. If you want to increase demand, this book is for you and it's worth every penny.
On the other hand, if you want to increase demand for your products, create content--lots of it. And not just any content, but great content. Great content shows people how your product or service can impact their lives. It gets people to buy your stuff more often--for the right reasons--and leave more satisfied. But creating great content--the right kind of content--isn't easy. You're going to need partners. You're going to have to brandscape.
So, if you want to buy more advertising, don't read this book. It's a huge waste of time and your hard-earned money. There are too many great books out there about everything from developing effective advertising strategies to creating a successful campaign.
So, if you want to raise awareness, go buy ads. If you want to increase demand, this book is for you and it's worth every penny.
Customer Reviews
Most Helpful Customer Reviews
5 of 6 people found the following review helpful
By
Josh Miles, Author of Bold Brand
on November 13, 2012
Format: Paperback
Comment
Sending feedback...
| Length: 2:18 Mins |
Brandscaping will kick-start your ability to brainstorm entirely new ways of looking at marketing, by unleashing the power of partnerships. Chocked-full of real-world examples, Brandscaping will show you how Tony Bennett, Converse, Finding Nemo, PBS, and Ford have all leveraged this unexpected formula to create content that increases demand for their products and services.
You'll learn how to:
- View content as an asset, not an expense
- Zero in on your core values
- Create an appointment with your audience
- Determine which marketing activities to stop pursuing
- How to create content that drives relationships
Not a content producer yourself? No worries. Andrew will also walk you through the best ways to find an underwrite great content. So pick up Brandscaping: Unleashing the Power of Partnerships and get ready to look at marketing in a whole new light.
You'll learn how to:
- View content as an asset, not an expense
- Zero in on your core values
- Create an appointment with your audience
- Determine which marketing activities to stop pursuing
- How to create content that drives relationships
Not a content producer yourself? No worries. Andrew will also walk you through the best ways to find an underwrite great content. So pick up Brandscaping: Unleashing the Power of Partnerships and get ready to look at marketing in a whole new light.
Thank you for your feedback.
If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
2 of 2 people found the following review helpful
By
Karen Qin
on February 19, 2014
Format: Kindle Edition
Comment
Sending feedback...
I read this for a class on the evolution of media and learning to create a product. Davis' topics perfectly aligned/relevant with our product building and marketing process.
The audiobook is great - Davis goes at a nice clear pace and is not monotoned like how some audiobooks can be. I lived off campus so every thirty min commute, I could get through a lot and truly helped with getting my school work done.
The audiobook is great - Davis goes at a nice clear pace and is not monotoned like how some audiobooks can be. I lived off campus so every thirty min commute, I could get through a lot and truly helped with getting my school work done.
Thank you for your feedback.
If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
2 of 2 people found the following review helpful
By
Traci A. Browne
on June 28, 2013
Format: Kindle Edition
Verified Purchase
Comment
Sending feedback...
I've seen Andrew speak so I didn't hesitate to buy this book for even a second. It exceeded my high expectations.
Andrew gives you the theory and the strategy behind his concepts but then also gives you fantastic examples. I was glad I got this as a Kindle book because it's filled with links to the examples so all I had to do was click right through.
Here is a warning though. I read it before bed a couple of nights and couldn't get to sleep. I had so many great ideas swimming through my head generated by each chapter that I wanted to get them on paper and start working through them. I was just too excited.
The stuff Andrew talks about will work for just about anyone. It will work for both B2B and consumer products/services and it will work for big budgets and small ones.
Andrew said think big and start small. You should have to take a pledge to do that when you start this book. It's just so hard to do...but I can see why it's so important. Why think about launching the most complicated Brandscaping ever when you can't even commit to consistently following through on the small stuff.
So Andrew, I'm going to force myself to start small and then grow it into something big.
Andrew gives you the theory and the strategy behind his concepts but then also gives you fantastic examples. I was glad I got this as a Kindle book because it's filled with links to the examples so all I had to do was click right through.
Here is a warning though. I read it before bed a couple of nights and couldn't get to sleep. I had so many great ideas swimming through my head generated by each chapter that I wanted to get them on paper and start working through them. I was just too excited.
The stuff Andrew talks about will work for just about anyone. It will work for both B2B and consumer products/services and it will work for big budgets and small ones.
Andrew said think big and start small. You should have to take a pledge to do that when you start this book. It's just so hard to do...but I can see why it's so important. Why think about launching the most complicated Brandscaping ever when you can't even commit to consistently following through on the small stuff.
So Andrew, I'm going to force myself to start small and then grow it into something big.
Thank you for your feedback.
If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
2 of 2 people found the following review helpful
By
Michael Assad
on November 29, 2012
Format: Kindle Edition
Verified Purchase
1 Comment
Sending feedback...
With our success with Unbound Media, I am sold on the value of content marketing. It's efficient, it provides value to your industry and it's fun. Brandscaping really helps to crystalize the content marketing concept, but then takes it to another level. Andrew Davis gets this stuff better than anyone else out there, and if you are a magazine publisher or marketer, Brandscaping should definitely be at the top of your reading list.
A Rising Tide Lifts All Ships
Creating content and tweeting it is great. But if you create content in partnership with other brands in your industry, your message is amplified and has a wider distribution. Your brand has an audience. Your partner brands have audiences. And when you create content with partners, you open up their audience to your content and vice versa. An industry working together and pooling resources has a much better chance of creating content that is engaging and benefits everyone. Rather than spending $5,000 on a video, find five partners and spend $25,000 on a short video series. You each spend the same amount, but attract five times the audience with content that is five times better.
Who owns your audience, and how can you partner with them to get a piece of the action? This is the heart of "brandscaping"
Content Sells Stuff
The promise of content marketing is that content sells stuff. It's ongoing, rather than a one-off. It builds relationships rather than interrupting.
But not just any content. Davis says "... you need to create content that your audience wants and needs. Oftentimes, that content will have little to do with the actual products you sell and more to do with the audience you're looking to attract."
But you don't need to start from scratch.Read more ›
A Rising Tide Lifts All Ships
Creating content and tweeting it is great. But if you create content in partnership with other brands in your industry, your message is amplified and has a wider distribution. Your brand has an audience. Your partner brands have audiences. And when you create content with partners, you open up their audience to your content and vice versa. An industry working together and pooling resources has a much better chance of creating content that is engaging and benefits everyone. Rather than spending $5,000 on a video, find five partners and spend $25,000 on a short video series. You each spend the same amount, but attract five times the audience with content that is five times better.
Who owns your audience, and how can you partner with them to get a piece of the action? This is the heart of "brandscaping"
Content Sells Stuff
The promise of content marketing is that content sells stuff. It's ongoing, rather than a one-off. It builds relationships rather than interrupting.
But not just any content. Davis says "... you need to create content that your audience wants and needs. Oftentimes, that content will have little to do with the actual products you sell and more to do with the audience you're looking to attract."
But you don't need to start from scratch.Read more ›
Thank you for your feedback.
If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
2 of 2 people found the following review helpful
By
Michael C. Sturdivant
on November 14, 2012
Format: Paperback
Comment
Sending feedback...
This an excellent book filled with lots of real world examples of Brandscaping, why to do it, and how to do it. Why Brandscaping? This book proves to you that through excellent content you will gain greater customer loyalty than campaigns with a short shelf life. Read it!
Thank you for your feedback.
If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
1 of 1 people found the following review helpful
By
mary rider
on July 31, 2014
Format: Kindle Edition
Comment
Sending feedback...
I look forward to reading this book, it looks as though there are many insightful ideas!
I am baffled that there are SO many typos on his website. Renaissance does not have one "s".
Then, there are strangely incomplete sentences: "If you want to buy advertising. Don't read this book. If you want to raise awareness for the products and services you sell." A little quick proofreading goes a long way if you aim to sell...
I am baffled that there are SO many typos on his website. Renaissance does not have one "s".
Then, there are strangely incomplete sentences: "If you want to buy advertising. Don't read this book. If you want to raise awareness for the products and services you sell." A little quick proofreading goes a long way if you aim to sell...
Thank you for your feedback.
If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
1 of 1 people found the following review helpful
By
Patrick Brescia
on January 22, 2014
Format: Kindle Edition
Comment
Sending feedback...
Brandscaping is the best marketing book I've ever read. While using current and interesting examples, it teaches powerful theories and tools to create meaningful business partnerships. These partnerships can transform a dying brand into a thriving powerhouse in todays world. Great read!
Thank you for your feedback.
If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
Customer Images
Most Recent Customer Reviews
What Other Items Do Customers Buy After Viewing This Item?
